Behind the WSA scenes-the WSA Photo Story

It is often a mystery to most people exactly what goes on behind the scenes at the "World-Spirits award," but take a peek backstage, and you'd see Wolfram, Barbara and Joanne work continuously throughout the year on the organization and execution of the World-Spirits Award as well as the "World-Spirits Academy" sensory training courses. And that doesn't even include the massive collaboration with the jury, chemist, writer, graphic designer, translators, consultant, production companies for medals, classification boards, medal stickers, diplomas, shipping companies, freight forwarders, import and customs duties, and four IT companies that work around the clock for the maintenance of database, the website and the presentation on the Internet. All in all: an unbelievable amount of labor, creativity and unfortunately, cost as well.

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