World-Spirits Online Guide Abo – order now

Berentzen Group: 250 years of cultured distilled spirits

The Berentzen Group stock corporation is an innovative beverage company that boasts a wide portfolio and develops, produces and markets varied and modern drinks concepts. The portfolio includes spirits, alcohol-free beverages and fresh juices. With over 250 years of experience, they are one of the oldest national manufacturers of spirits and have a market presence in over 60 countries to date, with brands such as Berentzen and Puschkin as well as reasonably priced private label products.

In April 2023, Norden Sea Salt Gin was launched on the German market under the Doornkaat brand. It is a speciality on the gin shelf, as selected North Sea botanicals create an extraordinary and intense taste experience: juniper provides the spice, sea buckthorn and rosehip the fruity tartness. Norden Sea Salt Gin is rounded off with a pinch of sea salt. This spirit spreads the genuine nature and authenticity of the North Sea coast throughout Germany. It is versatile and can be enjoyed neat, on ice or mixed as a long drink or cocktail.

At the World Spirits Award, there was gold for Doornkaat Norden Sea Salt Gin.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Wirtshausbrennerei Hans Krenn – Innkeeper and medal collector

Under the banner of ‘pure inn-keeping culture’, Martina Krenn spoils guests with products from this culinary region – authentic Waldviertel specialities and spicy horseradish dishes. And speaking of spice: distiller and brandy sommelier (in one!) Hans Krenn serves his brandies with these dishes. The spirits have won numerous high-calibre national and international awards since 1995. Indeed, a shower of medals is almost the company trademark.

The food and drink are served in the stylish stone pine lounge or guestroom with its tiled stove. In summer, guests can enjoy their meals in the garden. The programme features regular brandy sampling and tasting menus – to our luck there are more than enough peaceful and comfortable areas, including four well equipped gourmet rooms, and a spa area with sauna to ensure guests can indulge in full relaxation. Speaking of pure and clear: Hans Krenn only produces quality fruit brandies made from natural, organically harvested fruits. The majority come from the south of the Waldviertel area; the apricots and quality fruits are mostly from Wachau, while the wild fruit varieties are obtained from fruit traders and the surrounding area. The fruits are then carefully distilled in a copper vessel and subject to ongoing checks in a specially designed wood-fired distillery.

The Master Class Distillery 2022 received gold for Schlehenbrand (sloe brandy), Kriecherlbrand (Mirabelle plum brandy) and Zwetschkenbrand im Eichenfass (damson brandy in an oak barrel), and silver for Kren Gin (horseradish gin), Marillenbrand (apricot brandy), Kaiserholzbirnenbrand (pear brandy) and Rote Williams (pear).

Semper idem Underberg: A successful recipe with its own brands

The Underberg company is based in Rheinberg in North Rhine-Westphalia and has a history dating back more than 175 years – a unique success story among German companies and brands. Hubert Underberg (I) founded the company H. Underberg-Albrecht with his wife, Catharina Albrecht, on 17 June 1846 – their wedding day. This spawned an internationally active company group which is now a premium supplier of drinks brands in various market segments of the industry.

The one-product company was developed into a brand-oriented drinks business under the direction of Emil Underberg (II) with a sales volume of more than 300 million euros annually (2011). The Underberg companies employ over 400 staff worldwide. On average, more than every fourth bottle of the six biggest brands (Underberg, Asbach, PITÚ, XUXU, Grasovka and Riemerschmid) is sold outside of Germany.

Dr. Paul Underberg, the grandson of the company’s founder, was very cosmopolitan and had a natural passion for foreign cultures. He was particularly fascinated by the healing power of plants from the Amazon region. In 1933, he settled in Rio de Janeiro and started the production of ‘Underberg do Brasil’, which soon became Brazilian high society’s preferred drink.

At the World Spirits Award, there was double gold for Bio Underberg (World Spirits Award 2022 & Spirit of the Year 2022), and gold for Underberg.