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Destillerie Hochstrasser: The art of distilling as an art of living

At the heart of the Lipizzaner homeland on the way to the Styrian Schilcher wine route lies the Hochstrasser distillery. There, the art of distillation has been passed on since 1930 and is now in its fourth generation. High-proof products of the highest quality are created by constantly developing, while taking into account traditional values. Those who are looking for excellent taste have come to the right place! As well as fine distillates and liqueurs, also top products such as gin and rum consistently achieve the highest international awards.

They were one of the first distilleries in Austria to work with vacuum distillation. This is a much gentler process than conventional distilling because a lower boiling point can be used. This enables preservation of the variety of natural aromas and promotion of fruit typicity.

Those who read understand, those who sample experience! On a personally guided experience tour through one of the largest and most modern distilleries in Europe, you gain insights into the production process, the storage in special barrels and the history of schnapps distilling. Visitors see the distilling procedure close up. A line-up of the fragrances also helps to identify the individual distillates by taste and smell. The tour is rounded off by a sampling in the showroom and salesroom, where one can find gifts and fine glass designs for every occasion alongside a varied product range.

The World Class Distillery 2025 received Double Gold for Rote Williamsbirne 100 % Vakuum-Destillat (red Williams pear brandy, 100% vacuum distillate) (Spirit of the Year 2025), and Gold for Waldhimbeerbrand 100 % Vakuum-Destillat (wild raspberry brandy, 100% vacuum distillate), Williamsbirnenbrand Select (Williams pear brandy), Steirischer Hauszwetschkenbrand (Styrian damson brandy) and Gravensteiner Apfelbrand (apple brandy).

Likörfabrik Busch – Glass factory for Killepitsch and Co

Through the glass facade you can watch live as the Düsseldorf Killepitsch herb schnapps is made. 24 hours, day after day – and illuminated at night. “We planned from the beginning that there would be something exciting to see from the outside”, company boss Peter Busch says about his ‘bottle parade’. The herb schnapps has been around for 60 years, the liqueur factory since 1858, previously for many years in the Old Town, until due to a lack of space it was moved to the Medienhafen harbour. Two things were important during planning stage: the production as a presentation and energy efficiency, which is why the new building is six stories high. On 5,500 square metres there are two filling lines, one of which is fully automated.

The classic Killepitsch contains essences from 98 herbs, berries and fruits from all over the world, such as caraway, gentian root and bitter orange. The ingredients are mixed together in liquid form and matured for six weeks at 20 degrees in 20 stainless steel tanks, which hold around 700,000 litres; then the schnapps is stored for a year in old clay pots. As well as this ‘genuine Düsseldorf speciality’, Gin Pitsch Düsseldorf Dry Gin is produced, which is characterised by 18 natural botanicals and citrus fruits. The designer bottle shows the imposing Düsseldorf skyline. The third of the Düsseldorf trio is Applepitsch, a fruity liqueur made from citrus fruit distillates and the juice of untreated apples, gently combined with Vodkapitsch.

At the World Spirits Award, there was gold for Ginpitsch and Killepitsch, silver for Applepitsch.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Tradition Mexico – Tequila without compromises

The friends behind Padre azul, the new tequila in the premium segment, stand united on one matter: their passion for Mexico. “We appreciate high quality tequila, and with Padre azul we are bringing an exclusive product to Europe. We searched for the perfect distillery for a long time. At Tres Mujeres in Jalisco in the highlands of Mexico we found what we were looking for.” 100% Mexico – 100% handcraft – 100% agave.

These requirements and quality criteria apply to the whole production process, which is why each bottle also wears the sought-after quality seal from the Mexican authorities, “Consejo Regulador del Tequila” (CRT). There were no compromises when it came to the design of the bottles: they are made by hand and adorned with a 270g skull which represents the skull culture of Mexico.

Padre azul is available in three grades of maturity, depending on the length of storage. The Añejo usually spends eighteen months in French oak barrels to achieve a mature, full-bodied taste. The Reposado needs at least eight months in barrels for its subtle vanilla tone. The Blanco is a clear tequila which is bottled straight after distillation – it is soft and mild in taste. None of the three need salt or lemon – you can enjoy them neat. True to the motto: no compromises.

At the World Spirits Award, the trio was very successful: there was double gold for Super Premium Tequila Padre azul anejo, gold for Super Premium Tequila Padre azul reposado, and silver for Super Premium Tequila Padre azul blanco.