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Herman Jansen Beverages: A global player for genever, gin, and more

Genever, a predecessor of gin, has been produced for centuries in the southern Dutch city of Schiedam near Rotterdam. This is where Peter Jansen founded his distillery in 1777. Following an eventful history and several mergers, the business has grown into a global network. Today, the family company is run by Diederik Jansen in its seventh generation. Craftsmanship, quality and innovation still set trends. The master distiller, two product developers and three beverage manufacturers make up the core team who together have more than a hundred years of experience.

Herman Jansen is an expert in the development and production of spirits and related products and uses his know-how to offer custom solutions. Sustainable partnerships are pursued, whereby in business to business the full-service approach pays off – both sides benefit from the 240 years of experience in distillation and years of knowledge of the market. The wide selection of modern products ranges from local specialities like Dutch genever, Friesian bitters and liqueurs to international rums and a wide range of vodka and gin brands.

As a representative of the cult drink genever, which can hold its own against the popular gin wave through constant effort and striving for a contemporary adaptation, the company received the World Spirits Award 2022 for lifetime achievement. Gold was awarded to Herman Jansen Master Distiller's Choice 2013.

Emperador Distillers – Filipino premium products

Emperador Distillers (EDI) is the largest spirits company in the Philippines and introduced their first brandy label in 1990. Before that, established manufacturers of gin and rum dominated the country’s spirit market. EDI managed to create a demand for brandy through dynamic marketing and high product quality. These days, this is sold in 40 countries in Asia, North America, Africa, the Middle East and Europe. With Emperador Light, in 2010 EDI reacted to the growing market for alcoholic drinks with low alcohol content, thereby targeting younger consumers.

In 2014 and 2015, EDI took over Whyte and Mackay in Great Britain and entered the market for Scotch whisky, and with the purchase of the brandy and sherry segments of Beam Suntory – Bodegas Fundador – in February 2016, the entire spirits business was strengthened. As a global company they are now able to benefit from a worldwide sales network which is represented by a wide range of brandies and whiskies on the market. In addition, there is also rum and aromatised vodka, gin and tequila under the brand name ‘The BaR’.

EDI has a comprehensive countrywide sales network, which gives them a clear competitive advantage. Over 22 sales offices distribute the products to more than 121,000 sales points – involving around 1,000 employees and more than 500 vehicles. Most of the sales representatives are employed internally, which has contributed to higher motivation and thus to the strong increase in sales.

At the World Spirits Award, there was gold for Rum Zabana Premium White.