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Ron Elba – Rum from the Elbe

At Ron Elba the clue is in the name – a rum from the Elbe. It is produced by hand by two young men from Hamburg: Hannes, a process engineer, has a penchant for concentrating aromas in distillates. That means he was probably made to manufacture rum. Daniel, a businessman and sports lover, found Hannes to be a congenial partner following his conversion to a cognoscente of fine drink. Both men are neither marketing professionals nor large investors; they see themselves as ‘men of conviction, who have made rum with a love of detail’. They worked over two years on producing a rum which stands out immediately from industrial products. With it they attract people who are also not entirely satisfied with what’s on offer.

The choice molasses comes from the island of Mauritius. Cultured yeast is also used. The rum is surprisingly fruity and complex, it needs neither artificial aromas nor sugar, and is therefore described as a ‘dry’ rum. Distillation (still) takes place at a colleague’s distillery in a three-stage rectifier with a special process stage, which makes the distillate especially smooth. From mashing to fermentation tracking to distilling and blending with northern German well water and filling into bottles, both aficionados are always present. The objective is to grow organically, in order to purchase their own distilling equipment as soon as possible and to establish a new rum distillery in Hamburg.

At the World Spirits Award, there was gold for Ron Elba – Hamburg Dry Rum.

Vánagandr – Great quality from a small business

This is a real cottage industry, as the distillery in Cambre in the north-west of Spain only covers 200 m². This doesn’t mean, however, that the strict regulations and legally required controls for the spirit industry don’t apply here. The company is of the highest standard: distillation is based on old Galician traditions and carried out over direct heat in a copper boiler from the best Portuguese coppersmiths, with a few modern modifications.

The alcoholic base for the London Dry Gin comes from triple distilled wheat of only the best quality. This also applies to the carefully selected botanicals: juniper, angelica root, Cassia cinnamon from Indonesia, orris root from Eastern Europe, coriander seeds, orange and lemon peel from Spain, cardamom from Guatemala, nutmeg from Indonesia, liquorice from Turkey, Ceylon cinnamon and a few other secret ingredients – as with all gin producers. The water that is used for the entire production process is one of the best drinking waters in the whole of Spain. Distillation takes place very slowly, over about 12 to 14 hours, which means a total of only about 440 bottles a day. Filling, sealing, labelling, signing and numbering is done manually. “I mostly work alone, although sometimes my wife helps me since we don’t have anyone else at the moment. This means that absolutely everything that is in these bottles has passed through my hands”, says director Enrique Pena. Not only these bottles are in a class of their own, the especially designed label also catches the eye with a mythology-inspired motif.

At the World Spirits Award, there was gold for Vánagandr London Dry Gin.

LA SU Gin: Exotic holiday feeling in a glass

Alexander Kayser and Christopher Schuh are true gin lovers and founders of the brand LA SU Gin – a registered brand of Expo Outline Messebau und Event GmbH in Altenstadt, with Alexander Kayser as the managing partner.

After exploring many trains of thought, it was clear to both of them that it had to be exotic. LA SU Gin is a premium handcrafted gin with a hint of fruity mango. Distilled in small batches, traditionally and without additives, it is made in one of the oldest distilleries in Europe. The mango gives it a special freshness and balances the tart notes of the spices perfectly. Next to the mango, LA SU evokes a sense of travel. Enjoy a holiday feeling and discover new taste sensations. The elaborate bottle design reflects a love of detail and certainly leaves an impression.

At the World Spirits Award, bronze was achieved by LA SU *MGO* Natural Mango.

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.