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MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Casa Noble – The essence of the blue agave

Casa Noble premium tequilas are a part of Mexico, made from ripe, blue agaves (‘Agave tequilana F.A.C. Weber’), hand-picked in the hills of Tequila in the state of Jalisco. Only made in small batches, with traditional techniques, the results can be tasted in this notable trio: Casa Noble Tequila Crystal, Casa Noble Reposado Tequila and Casa Noble Tequila Añejo. Modern know-how is based on a handicraft art that has been passed down through seven generations, begun by the founder and Maestro Tequilero, Jose ‘Pepe’ Hermosillo, in the middle of the 18th century.

As a USDA Certified Organic Tequila producer, all rules and practices for sustainability must be strictly followed throughout the entire production process. The first step is the selection of the ripe agaves, which must comply with strict criteria in terms of water and sugar content. The fruit heart (‘piña’) is steamed in large ovens for 36 hours, to extract the sweet juice. After the fermentation process, distillation takes place, and at Casa Noble this means three times – once more than is usual. French Limousin oak barrels are used for maturation and storage. The result is a tequila which takes the spirit to new levels.

The products also performed at a high level at the World Spirits Award: with double gold for Casa Noble Joven, gold for Casa Noble Añejo, and silver for Casa Noble Crystal.

See-Destillerie: From gin to whisky in the Salzkammergut

A gin for every region in the Salzkammergut: the Peinsteiner family has repeatedly made news in recent years because of this motto and has made a name for itself far beyond the regional borders. It went a step further with the Wolfgangsee Single Malt Whiskies, a challenge they were more than willing to take on. In 2018, they developed their own whisky mash system, the still received a whisky helmet, and the first whiskies were distilled in a pot still as a twofold process. This concept allows creative work and development. It regularly results in new mashes, and new barrel types and combinations are often used for barrel maturation. Filled into oak barrels, the liquid gold is stored within the old walls of the monastery wine cellar dating back to 1528, the oldest building in St. Wolfgang.

In spring 2022, the first pure pot still whisky distillery at Lake Wolfgangsee went into operation. The discontinuous distillation procedure in two copper pot stills takes an enormous amount of time, consumes resources and is also costly. Despite more modern alternatives, the traditional pot stills continue to be reliable centuries later in the manufacturing of single malt whisky and ensure the development of a special aroma and taste profile.

At the World Spirits Award 2025, there was Double Gold for Wolfgangsee Whisky 1528 CASK STRENGTH PEATED (Spirit of the Year 2025), Gold for Wolfgangsee Whisky 1528 OBERLAND, Wolfgangsee Whisky 1528 UNTERLAND, Wolfgangsee Whisky 1528 SHERRY CASK, Wolfgangsee Whisky 1528 UNTERWELT, Wolfgangsee Whisky 1528 CASK STRENGTH SHERRY and Wolfgangsee Whisky 1528 CARAMEL CREAM.