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Wacholderbär: Organic Dry Gin from three professionals

Out of passion for honest and good products, three true experts have developed an Austrian premium gin. Traditionally distilled, with patience and a love of detail, from the finest organic ingredients from the region, with no artificial aromas or additives.

The Tyrolean Christian Auer is a top sommelier, restaurant owner and service manager. The gastronomy professional knows what guests want and usually recognises trends in the culinary, wine and catering trades before they become mainstream. David Gölles is an international award-winning distiller from Styria. His principles are unrestricted quality, down-to-earth honesty, authentic closeness to nature and a constant effort to be better. Clemens Strobl is an organic winegrower in the pioneering region of Wagram an der Donau. On his vineyard he produces wines with character and rough edges. Honest, unconventional products for individualists.

This trio can be discovered in their gin compositions: Roots & Wild Herbs symbolise the classical Tyrolean with the roots and wild herbs giving it its special note. Juniper, herbs, roots and cardamom are the botanicals used here. Styrian Apples & Elder symbolise the fruity Styrian. Topaz apples and elderberries give off colour and aroma. This crea- tion is rounded off with a little ginger. Veltliner Grapes & Saffron symbolise the elegant Lower Austrian. The subtle yellow colour comes from saffron and the delicate floral note comes from rose petals. The Veltliner grapes give it its mild, aromatic flavour.

At the World Spirits Award, there was a hat-trick of golds: Wacholderbär Roots & Wild Herbs, Wacholderbär Styrian Apples & Elder, Wacholderbär Veltliner Grapes & Saffron.

Rhumerie de Chamarel - Rhumerie de Chamarel – A newcomer with vision

This high-quality rum from the island of Mauritius is produced in line with ecological guidelines. The products are distributed in Austria by the company Wind GmbH, based in Traiskirchen (www.wind-plast.at).

The road leads through extensive pineapple plantations and fields of sugar cane up to the distillery at an altitude of 300 m in the South-West of the island. Designed by a renowned architect, the building is elegant and authentic and a fine example of modern construction with its natural materials such as wood, stone and water. The comprehensive concept also incorporates the L’Alchimiste restaurant where up to 80 guests can savour the sophisticated regional cuisine. At the “Sugar Cane Spirit” boutique, various types of rum are on offer (White Rum, Le Coeur de Chauffe (fine brandy), Rum Paille (stored in wooden casks), Rum Arrange (flavoured with fruits and spices) as well as an exclusive clothing range, hand-made products and a small jewellery collection.

The location and climate of the fertile valley promote the growth and quality of the sugarcane. The sugarcane is harvested by hand in the early hours of the morning and processed at the mill within four hours. The fields are not normally burnt, as is usually the case, to make harvesting easier. Even when distilling at the highest modern levels of technology, nothing is wasted: the bagasse – the fibrous remnants of the sugar production process – is burnt to obtain energy. The chimney contains the very latest smoke filters and the ash is used to fertilise the fields.

The company yet again impressed at the World-Spirits Award, with one gold and four silvers.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.