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Samalens - Specialists with a long-standing tradition

The homeland of the Armagnac is the Gascony region, which was awarded the patent for the special "Alambic Armagnacais" distilling process by Louis XVII. in 1818. Unlike cognac, which is distilled twice, Armagnac is distilled only once in large copper stills.

The Armagnac manufacturer Samalens of Laujuzan was founded in 1882 by Jean Samalens. Today, Pierre Samalens is at the head of the family business. The best Armagnacs are produced here at the heart of the vineyards and oak forests. The wines come exclusively from excellent locations in the Bas-Armagnac region, which experts claim supplies the highest quality - connoisseurs certainly appreciate the finesse and delicate fruit aromas of the products. The distilled wines are then matured under optimal conditions over many years in new oak casks, made of course from hand-crafted Gascony wood.

The largest distillery in the area was renovated in 1973 and now produces various qualities ranging from the VSOP to the Vieille Relique. The youngest Armagnac of this powerful blend is 15 years old. Long-standing tradition and modern technology are certainly no contradiction at Samalens with traditional distilling facilities and electronic controls both in use. A great deal of care goes into the equipment used: the exclusive carafes are of particular note and have enjoyed considerable success even in Japan and Taiwan, both very difficult markets. The company's treasure chest contains one of the most significant collections of old Armagnacs dating back to 1888.

Both Armagnacs impressed at the World-Spirits Award with gold for the VSOP and the Gold Single de Samalens.

Tradition Mexico – Tequila without compromises

The friends behind Padre azul, the new tequila in the premium segment, stand united on one matter: their passion for Mexico. “We appreciate high quality tequila, and with Padre azul we are bringing an exclusive product to Europe. We searched for the perfect distillery for a long time. At Tres Mujeres in Jalisco in the highlands of Mexico we found what we were looking for.” 100% Mexico – 100% handcraft – 100% agave.

These requirements and quality criteria apply to the whole production process, which is why each bottle also wears the sought-after quality seal from the Mexican authorities, “Consejo Regulador del Tequila” (CRT). There were no compromises when it came to the design of the bottles: they are made by hand and adorned with a 270g skull which represents the skull culture of Mexico.

Padre azul is available in three grades of maturity, depending on the length of storage. The Añejo usually spends eighteen months in French oak barrels to achieve a mature, full-bodied taste. The Reposado needs at least eight months in barrels for its subtle vanilla tone. The Blanco is a clear tequila which is bottled straight after distillation – it is soft and mild in taste. None of the three need salt or lemon – you can enjoy them neat. True to the motto: no compromises.

At the World Spirits Award, the trio was very successful: there was double gold for Super Premium Tequila Padre azul anejo, gold for Super Premium Tequila Padre azul reposado, and silver for Super Premium Tequila Padre azul blanco.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.