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Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Tradition Mexico – Tequila without compromises

The friends behind Padre azul, the new tequila in the premium segment, stand united on one matter: their passion for Mexico. “We appreciate high quality tequila, and with Padre azul we are bringing an exclusive product to Europe. We searched for the perfect distillery for a long time. At Tres Mujeres in Jalisco in the highlands of Mexico we found what we were looking for.” 100% Mexico – 100% handcraft – 100% agave.

These requirements and quality criteria apply to the whole production process, which is why each bottle also wears the sought-after quality seal from the Mexican authorities, “Consejo Regulador del Tequila” (CRT). There were no compromises when it came to the design of the bottles: they are made by hand and adorned with a 270g skull which represents the skull culture of Mexico.

Padre azul is available in three grades of maturity, depending on the length of storage. The Añejo usually spends eighteen months in French oak barrels to achieve a mature, full-bodied taste. The Reposado needs at least eight months in barrels for its subtle vanilla tone. The Blanco is a clear tequila which is bottled straight after distillation – it is soft and mild in taste. None of the three need salt or lemon – you can enjoy them neat. True to the motto: no compromises.

At the World Spirits Award, the trio was very successful: there was double gold for Super Premium Tequila Padre azul anejo, gold for Super Premium Tequila Padre azul reposado, and silver for Super Premium Tequila Padre azul blanco.

Seven Seals Distillery: Swiss Single Malt

Seven Seals Innovation AG is a young enterprise when it comes to the production and marketing of spirits, where the focus is on high-quality single malts, characterised by quality, innovation, ecology and natural ingredients. The patented Stockhausen method sets new standards in the refinement of spirits, combined with a time-efficient, ecological and economical improvement of production.

The inventor Dolf Stockhausen has turned barrel maturation for spirits on its head. His idea is based on a purely physical law that simulates maturation in a barrel. In 2017, a wood-based, sustainable procedure was developed. Today more surface is given to the distillate after a special treatment of the wood. The result is a shorter maturation process and a rounded taste profile. The manufacturing uses the Speedmaster, with which up to 2,000 litres of a distillate are refined purely physically – without using chemicals. Every batch reaches customers with the same quality, which cannot be ensured with traditional barrel maturation. It is guaranteed during the professional manufacturing that each whisky is matured for at least three years in the barrel as prescribed, before it can go through the process. Seven Seals has also proven that a wide variety of single malts can thereby be created, from classical (Classic Line) to innovative (Zodiac Line). The selection of aroma profiles has also impressed an international clientele.

At the World Spirits Award, gold was awarded to The Age of Virgo and The Age of Leo, and silver to Amarone Wood Finish, The Age of Pisces and The Age of Taurus.

Kiuchi Brewing and Distilling: Authentic products with a long tradition

The Kiuchi sake brewery was founded in 1823 in the city of Naka in Ibaraki Prefecture. High-quality ingredients and great craftsmanship have been used for generations. When Mikio Kiuchi took over the brewery in the 1950s, the sake industry, like the rest of the economy, was growing rapidly, flooding the market with mass-produced goods. However, Kiuchi stuck to its high-end philosophy, the trademark of the company since its foundation. The family seized the opportunity of entering the craft beer market, buying equipment from abroad and incorporating their sake brewing experience into beer production. The whiskey business was launched in 2016, and the ‘Hinomaru Whiskey’ and ‘Hinomaru Gin’ brands were created to mark the anniversary year 2023.

Traditions have been passed on and refined in the search for authentic sake brewing. An old community centre was renovated and became the new location of the brewery and distillery. This is a meeting place where people from the area gather and chat as they used to, and can now also enjoy a whiskey. In addition to a tour and a tasting corner, there is also a popular restaurant.

At the World Spirits Award, the First Class Distillery received gold for Hinomaru Gin Craft, Kiuchi rice shochu Ginka edition, silver for Kikusakari Awashizuku Sparkling Sake Vintage 2008, Hinomaru Whiskey Sakura Cask aged 6 years, Hinomaru Whiskey SAKURA blended, Hinomaru Whiskey Signature 1823, Hinomaru whisky The 1st barrels, and bronze for Hinomaru whisky sherry cask 6 years.