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MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Limomacher: Regionally produced – socially labelled

Limomacher is a young Bregenz enterprise, according to their own definition “excellent in graphics, design, customer service, lemonade production, social involvement and coffee drinking”. However, a look at the brief biographies of the four-person team reveals quite a bit about their wide-ranging qualifications. All lemonades are produced regionally in Vorarlberg according to their own recipes. Short pathways right up until labelling – also labels for private customers and companies on request – reinforce sustainability, along with filling exclusively in glass bottles. The labelling, as well as the whole warehousing, are handled by Lebenshilfe Vorarlberg, a support organisation for people with disabilities. This is an indication that social thinking has been of great importance from the beginning.

At the beginning of 2018, the ‘Franz von Durst’ brand started in Spar shops, followed by the start-up shelf at Metro. The company developed a gin along with a tonic water for this purpose, as the first manufacturer in retailing that offers both as a one-stop shop. The gin that is also regionally produced goes perfectly with the tonic water and its animating and aromatic concept offers an exceptionally fruity drinking experience. Aside from the juniper base, five further botanicals play a role: angelica root provides a slight tanginess and supports the homogenous taste; orange peel is characterised by a range of aromatic substances and a fine hint of citrus; liquorice provides a complex sweetness with a slightly earthy note; elderberry has an intensive and refreshing taste; and hops gives it a special something.

“We are delighted that the Vorarlberg locals have received our gin so well and that we can expand step by step also into other provinces,” say the two young entrepreneurs.

At the World Spirits Award, gold was achieved by Franz von Durst Gin, and silver by Franz von Durst Dry Gin Wild.

Gautier-Mückstein: Tradition meets innovation

For generations, the traditional family business Gautier-Mückstein has been pampering people’s palates. The company produces over one million bottles a year and has an impressive portfolio of innovative products such as the ChocoLat range and vegan cream liqueurs, which were converted to plant-based in 2022. Classics such as hazelnut liqueur, the Kaiser-Franz-Josef range or seasonal creations such as punch cake liqueur or summery limoncello complete the range.

The history of Gautier-Mückstein began in 1880 in a small production facility in Vienna’s Schottenfeldgasse. The company has developed steadily since the takeover by Wilhelm Mückstein in 1948 and the integration of the Perchtoldsdorf company Gautier & Co in 1955. Today, the portfolio extends far beyond spirits and, since the integration of Ellinger & Co in 2007, also includes aromas, essences and raw materials for the food industry.

With many years of experience and a wide range of products, Gautier-Mückstein combines traditional values with modern developments and thus contributes to the diversity and quality of the Austrian spirits landscape.

The World Class Distillery 2025 & Distillery of the Year 2025 – Bronze (Bitters & Liqueurs) received Double Gold for ChocoLat Chocolate Chilli Liqueur 15% vol, and Gold for Unsere Haselnuss Spirituose 33% vol (hazelnut), Herbal Liqueur 27% vol, ChocoLat Chocolate Orange Liqueur 15% vol, ChocoLat Chocolate Nougat Liqueur 15% vol and Marzipan Cream Liqueur 15% vol. Silver was awarded to Punschkrapfenlikör 15% vol (punch cake liqueur) and Cherry Brandy Liqueur 20% vol, and Bronze to Hazelnut Cream Liqueur 15% vol.