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Kweichow Moutai: China’s ‘national schnapps’ on the rise

Baijiu is the most popular alcoholic drink in China and Moutai the most famous brand, with a similar status to vodka in Russia or tequila in Mexico. Its origins go back over 2,000 years to the time of Emperor Wu of Han. These days, the national drink is frequently served at official state banquets and is used as the official state gift. Its protected source is the village of Maotai in the Guizhou province on the banks of the Chishui, the Red River. These days, more than 30,000 tons of the 53 percent alcohol Moutai are produced. In cooperation with Camus, a limited edition was launched as an homage to the greatest poets: after Li Bai in 2013, Du Fu followed in 2018. The elegant bottle showing a painting of a poem is made from the finest porcelain.

Traditional methods are used for the distillation of regional raw materials: organic sorghum and wheat and the best water. Fermentation takes place at high temperatures. During the production process, which takes a year, fresh grain is added twice to the boilers, then several boiling and fermentation processes take place. Every batch of the distillate is separated according to age, production cycle and aroma. It then matures slowly in terracotta containers and, during the storage period of at least five years, develops a fine soya aroma. Master blenders make sure that the characteristic, full flavour is preserved. The secret lies in the humid climate, the water from the Chishui, as well as in the distillation technique and maturing period.

At the World Spirits Award, there was double gold for Kweichou Moutai Du Fu Edition.

Avatea: Renaissance of an exceptional product

Arue is a French municipality with around 10,000 inhabitants in the northeast of Tahiti in the overseas territory of French Polynesia. The first pure rum is distilled and bottled here as the result of a research project. It took almost six years to track down the traditional sugar cane varieties and start to grow them again on virgin land. The Avatea company, based in the town of Paea, provided the know-how, namely twenty years of experience in the distillation of spirits. The rather satisfying result is Mana’o Tahiti rum, whose name means ‘to think of’ or ‘remember’ something in the local language, Reo. It is a tribute to the rediscovered raw materials, which today are organically farmed.

Mana’o is a prime press rum based on a single uninterrupted initial process. The sugar cane stalks are cut early in the morning while it is still cool and immediately transported to the mill and crushed without the addition of water. The resulting juice is filtered and fermented on site by adding organic yeast, reaching five percent by volume after five days. Further processing takes place in Paea, where the product is distilled and only the heart is left to mature. The cask strength of 89 percent by volume is gradually reduced to 60 percent to ensure that the fine aromas are preserved. This is followed by at least six months of ageing in 3,000-litre stainless steel tanks. The selected distillates are then sent to Rangiroa atoll to mature further in French oak barrels under the influence of the sea air.

At the World Spirits Award 2025, there was Double Gold for Mana’o Rangiroa and Mana’o Tahiti Blanc, and Gold for Mana’o Tahiti Paille.

Skiclub Kampen: Purism from the North Sea

In 1989, Pius Regli and Jörg Hinck founded the Kampen ski club whilst enjoying an excellent, home-distilled vodka on the island of Sylt. From then on they competed against each other every year in a ski race in Zermatt, and the winner became the club president for the following year. In 2012, Ulrich Graf, a businessman from Dortmund and manager of Skiclub Kampen GmbH, developed the spirits and designed the unique bottle for North Sea, the premium brand name for gin, vodka and vodka-based drinks. The demands are high for this handcrafted alcohol from Germany. The basis for all the spirits is the vodka, five-times distilled and filtered extremely slowly through a silver dust filter.

After intensive observation of the market, Ulrich Graf only saw the chance to make their mark amongst the global players and established brands with a unique bottle: “The bottle should be recognisable from 15 to 20 metres distance from across the club.” The bottle design of a French manufacturer convinced them: it underscores the purity of the content with its purist form – inspired by the clear countryside of the North Sea and the Wadden Sea. After six months’ development, an all-over coating was found which felt warm and soft, and from which condensed water rolled off. Every flavour has its own colour which corresponds to the colour of the drink (for example, a bright, strong red for blood orange with vodka), sending out a clear message.

At the World Spirits Award, there was gold for North Sea Gin and North Sea Vodka.