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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Bimmerle: Know-how meets regionality and trend awareness

At the production site in the Black Forest town of Sasbach, which was opened in 2015, this family business sets innovative standards in technology, sustainability and environmental protection. For the last five decades, Bimmerle has strived for the highest quality, with focussed know-how, modern high-tech and the traditional art of distilling. This is the first distillery in Germany where all the heating requirements and power generation are covered by the burning of fruit stones combined with woodchips from the region.

In Germany and on the European market, Bimmerle is a leader in the fruit brandies sector with the Lörch brand. In order to make the ‘playground’ more interesting, the brand identity was modernised in 2024 and will be extended in 2025 by a fruit brandy range matured in wooden casks. Needle Black Forest Gin is among the top 5 most widely sold gins in Germany. The portfolio has been expanded since 2018 with WOOD STORK Spiced Rum and the EVERMANN Black Forest whiskies Theo & Wilhelm introduced in 2022. The Black Forest distillery has enriched the liqueur and aperitif market with as many as five exciting creations under the DON PASQUALE brand.

The World Class Distillery 2025 & Distillery of the Year 2025 – Bronze (Bitters & Liqueurs) received Gold for Don Pasquale Limoncello Liqueur, Zünftler Waldhimbeergeist (wild raspberry spirit), Wood Stork Spiced Rum, Lörch Waldhimbeergeist (wild raspberry spirit), Lörch Vanillekipferl Sahnelikör (vanilla cream liqueur), Needle Gin Green, Don Pasquale Aperitif Bitter Liqueur, Don Pasquale Espresso Martini Liqueur, Don Pasquale Hazelnut Liqueur and Lörch Linzertorte Sahnelikör (Linzer tart cream liqueur). Silver was awarded to Kronenhof Alter Williams Christ Birnenbrand (pear brandy), Lörch Alte Williams Christ Birne (pear brandy), Zinselhof Alter Williams Christ Birnenbrand (pear brandy), Lörch Altes Schwarzwälder Zwetschgenwasser (damson spirit), Needle Blackforest Distilled Dry Gin, Needle Gin Rosé, Don Pasquale Pistachio Cream Liqueur, Lörch Bratapfel Sahnelikör (baked apple cream liqueur), Zünftler Alte Williams Christ Birne (pear brandy), Lörch Williams Spirituose im Holzfass gelagert (pear spirit aged in a wooden cask) and Lörch Marille Spirituose im Holzfass gelagert (apricot spirit aged in a wooden cask), and Bronze to Lörch Obst Spirituose im Holzfass gelagert (fruit spirit aged in a wooden cask).

Gut Schwechow - Fruit from the estate's own plantations

This manor is located 40 kilometres south-west of Schwerin, in the Mecklenburg Elbetal nature park, and has a history dating back hundreds of years. At the start of the 1990s, Gut Schwechow was taken over by beverage entrepreneur Richard Hartinger and re-gained its historic size of around 1,100 hectares through land purchasing. In addition to the agricultural activities which take place here, the site is also home to a fruit distillery, farm shop, training workshop for fruit juice technicians, a fruit must museum and much more to support the positive future development of the company.

Gourmets will find everything their heart desires at the farm shop: speciality sausages and meats from animals reared or hunted on site, freshly caught eels, trout and char from the site's own lakes, fruit jams, preserves and honey, as well as a wide selection of alcohol-free drinks, liqueurs, spirits and brandies. The crowning glory of the range are the Schwechower fruit brandies which are distilled in the first licensed distillery in Mecklenburg-Vorpommern.

The raw materials grow here in one of the oldest fruit-growing regions of Germany. The apple brandy made from three varieties is a regional speciality that comes from the company's own plantations in the Elbtalaue region. Similarly, only the very best home-grown fruits are used for the yellow plum, cherry and prune brandies. The climate in western Mecklenburg is influenced by the Baltic Sea and is characterised by alternating cool nights and warm days which gives the fruit a striking aroma when combined with the long maturing time. Pineapple, banana and carambola from the company's own plantations in Costa Rica add a dose of exotic flavour. Premium products made from rosehip, rowanberry, service tree and wild cherry fall under the "Platinum" label and are sold in hand-blown bottles.

The apple brandies were awarded gold at the World-Spirits Award, as was the sour cherry. The pear and yellow plum brandies received silver, and likewise the blackthorn and sea buckthorn spirits.

Kunstwerk Premium London Dry Gin: Precise – authentic – satisfying

With great attention to detail, this one is made by hand in the little town of Rösrath near Cologne. Since the beginning of 2020, Marcus Ritter has been distilling his gin at the small family distillery in the town. He is now filling the fifth small batch of his ‘gin work of art’, with just 200 bottles per distilling batch – and more will follow.

It all started with a gin seminar in Austria in 2016, where the trained carpenter and qualified architect got a taste for it. He sampled gins from around the world, but since only a few products impressed him, he made the firm decision that “One day I will bring a really good gin onto the market myself!” For him it was important to create a London Dry Gin, which can also be drunk neat, so he tinkered with the recipe for a long time. After four years, he had found the perfect mix of botanicals: aside from juniper (“a strong colour tone on our palette”), there are fresh organic lemons, rosemary, lavender from Provence, cardamom from Guatemala – and some secret ingredients.

Then just the presentation was missing. The inspiration for the label came with the first painting by his then two-year-old son in March 2020 – a work of art! “Thanks to the young artist, we not only had a strong image but also a brand name: Kunstwerk (Work of Art) Gin was born.” This basis of the current design was refined in a specially held competition. And the detailed bottle design comes from the inventor’s own pen. The development of the fine spirit took several years until it was ready for the market. Enjoyed at room temperature, neat and without ice, its aromas and botanicals unfold one after the other as a taste experience. A gin that deserves its name!

Kunstwerk London Dry Gin achieved gold at the World Spirits Award.