World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Franz Tinnauer: Styrian superstar

The fruit distillery is a traditional, certified family business run by Franz Tinnauer along with his daughter, Monika. Margarete is the heart and soul of the residential buildings which nestle on the beautiful Mount Gamlitzberg. Following the motto “TASTEFUL. STYRIAN. STRONG”, distillation takes place entirely from the fruit itself and exclusively in a double distillation procedure to make the richest, fruit-concentrated distillates. In addition, only regional fruit varieties are processed, which mostly come from their own land – quality is, of course, the most important factor. As it is the understanding in the business that alcohol is a carrier for all aromas, all fine distillates contain over 40% alcohol by volume.

The high-proof distillate of approx. 80% alcohol by volume is stored for at least one year, and then there are five graduation levels: Classic – aromatic and very fruity as a clear distillate, at least one year old, at least 42% alcohol by volume; Reserve – at least two years old, at least 50% alcohol by volume; Reserve Zigarrenbrand cigar brandy – at least three years in French oak barrels, at least 50% alcohol by volume; Grand Reserve – special vintages, clear brandies, at least three years matured, cigar brandies stored in barrels at least five years, usually above 60% alcohol by volume. In the product range, which also includes liqueurs and spirits, there is something for every taste, be it mild, sweet or very strong.

The World Class Distillery 2022 OBB (Distillery of the Year – Silver) received double gold for Sauvignon Tresterbrand Reserve (marc brandy) and Zwetschken Zigarrenbrand Reserve (damson cigar brandy) (World Spirits Award 2022 & Spirit of the Year 2022), gold for Zwetschkenbrand (damson brandy), Roter Williamsbirnenbrand (pear brandy), Birnenquittenbrand Reserve (pear quince brandy) and Edelbitter ZITA, and silver for Wacholder Geist (juniper spirit).

Aber Falls Distillery: Authentic whisky from Wales

The Aber Falls Distillery, opened in 2017, is the first whisky distillery in northern Wales in more than 100 years. It is situated in the village of Abergwyngregyn at the foot of the famous Aber Falls waterfall, which attracts over 50,000 visitors a year. The brand is part of the Halewood portfolio and is led by managing director James Wright along with a team of distillers. Whiskies, gins and liqueurs are made of sustainably sourced regional raw ingredients. Since the first products were brought to market, the brand value has increased and significant growth has been achieved. This allows the team to concentrate on the development of a wide range of whiskies.

Aber Falls pursues a field-to-field approach, a novelty in north Wales, in which only 100% Welsh malted barley is used and all waste from the distillery is given back to local farms, which use it as fertiliser or cattle fodder. The maximisation of local resources ensures that the ingredients are of the highest quality and that the regional economy is supported. Local raw ingredients and local people are the key to making authentic spirits – from the barley from neighbouring farmers to the sourcing of water from the stream next to the distillery. The majority of the team comes from the region and many employees speak both English and Welsh. Apart from a visitor centre, bistro and shop, a farmers’ market is also run with Welsh foods and drinks, to support local producers.

At the World Spirits Award, silver was awarded to Aber Falls Single Malt Whisky.