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Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Guqi Whisky Distillery: World-class Chinese whiskies

The combination of Chinese tradition and Western craftsmanship is the basis for this whisky of the future. Inspiration comes from different cultures, resulting in a fusion of Chinese fermentation know-how, French distillation finesse and Scottish ageing wisdom. The focus is on China, using the Baijiu solid method to increase the concentration of aromatic compounds. Camus’ patented process achieves the highest concentration of aromatic substances. Scottish knowledge is based on the use of bourbon, cognac and Changbai Mountain Mongolian oak casks. The icing on the cake is a Chinese herbal essence based on traditional medicinal herbs and medical wisdom.

The Guqi Whisky Distillery is a joint venture between the Gujinggong Group and the Camus Group. The huge facility in Bozhou comprises production, research, customer experience and sales. The distillery combines elements from the region, known for its spirits and traditional herbs, with distillation techniques associated with cognac and maturation in Scotch whisky. The production integrates tradition and modern technology: three-stage mashing with variable temperatures to optimise extraction of fermentable sugars from the grain, 168-hour fermentation for slow interaction between yeast and wort, and pot still distillation to separate and refine alcohol and the essence of the herbs. The grand finale is double distillation in small batches with selection of the head components: for the ‘LIGHT’ style, the best foreshots and the fruitiest and freshest components; for the ‘RICH’ style, the best foreshots and the richest, spiciest and most floral essences.

The two new makes, Light Single Malt and Rich Single Malt, received Silver at the World Spirits Award.

INDUSTRIAL EL ROSARIO: Traditional pisco from Chile

Bou Barroeta is located in Viña El Rosario in the heart of the Huasco Valley, known as the Garden of Atacama. Lush, colourful flora unfold in the middle of a desert landscape, where excellent pisco has been produced for generations. Pisco is based on handpicked muscatel grapes and distilled in traditional alembics. The wood for the barrels in which the pisco matures comes from the mountains near Lago Calafquén in the heart of the Mapuche region. For these indigenous people, the Coyan oak symbolises new life and the immortality of the soul. In this sense, the barrel storage is also a promise for the longevity of the distillate.

At the beginning of the 20th century, there was a large wave of immigration from the Spanish Balearic Islands to the areas of Coquimbo and Atacama in northern Chile. 19-year-old Francisco Bou Suñer, a master distiller, belonged to one of these first settler families of Majorcan origin. In 1903, his younger brother Antonio and his sisters joined him to settle in Vallenar, the capital of the province of Huasco. Antonio was one of the first pisco producers in Atacama to present his pisco at the Ibero-American Exhibition in Seville in 1930. In 1940, he married Celestina Barroeta Arrieta, and they had four children. After Antonio’s death in 1961, his son Francisco continued production and the pisco was registered as Bou Barroeta pisco in the 1980s. Today, his descendants are in charge of the El Rosario company.

At the World Spirits Award 2026, there was Silver for Bou Barroeta Marías, Cofradía de Bou Barroeta, Luxstelle de Bou Barroeta and Noor de Bou Barroeta.