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Ehrenwert GmbH: One recipe – two families

One recipe – two families. Each family has its own carefully guarded secret recipe, and with the Lücke family this remained in the hands of grandfather Heinz and later his son Dieter for many decades. Long enough, thought sons Thomas and Christian. In any case, it is the ‘Felsenfeuer’ herb liqueur that once made the Lücke Distillery one of the most important in Münsterland. After the war they continued the success story which first began in the 18th century, with this herb liqueur, using the recipe that Heinz Lücke worked out. In the 1950s everyone was talking about it, but in the 1960s the era of the distillery and the herb liqueur ended. But not for good – 60 years later it celebrated its resurrection with the ‘Freudenfeuer’.

Whilst searching for a distillery, Thomas and Christian kept to family tradition, as their grandmother was a Sasse, and the Sasses’ fine distillery in Schöppingen is still well known today. Following a traditional recipe from 1947 the new liqueur is distilled in small batches and is bottled by hand after a ten-day rest period. Ready to enjoy: neat and ice cold like in the time of our grandfathers, or smoother, on ice with lightly pressed orange zest, or as a basis for a long drink with tonic water or ginger ale. To old times and new friends!

At the World Spirits Award, there was gold for Freudenfeuer.

2B Hemp Gin: Styrian gin experience

Two visionaries, Armin Breinl (doctor, drink creator, musician) and Wolfgang Thomann (gin maker), have created a completely new gin experience with real hemp powder: 2B HEMP GIN (inspired by AEIJST). On 17th November 2018, the two invited guests to the first tasting of 2B HEMP GIN in the AEIJST GIN distillery in St. Nikolai in the Sausal Valley.

Made from organic juniper berries, this innovative gin has an impressive, mild and fruity taste and a typical hemp note. Due to its unique aroma, it not only tastes good neat, but also creates a ‘wow’ effect in cocktails – as proven in the long drink Styrian Pale Gin AEIJST refined with 2B HEMP.

For thousands of years, hemp has been grown as a valuable plant, be it for rope, fabric, paper or as an active ingredient in ointments and tinctures. Hemp has always been highly valued for its medicinal properties, yet recently has been demonised as an addictive drug and has suffered under its ensuing prohibition, originating in the USA. These days hemp is regaining importance and is being used more as a luxury food as well as in medicine as a therapeutic agent.

The Lifestyle Trading company, run by Armin Breinl, is an innovative beverage producer, which is already known amongst trade professionals for its sugar-free ‘func- tional fruit drinks’. The drinks have a high fruit content (more than 50 per cent) and additional natural, vital substances and have an energising, relaxing and regenerative effect.

At the World Spirits Award, there was silver for 2B HEMP GIN.

Son Tinh – Tradition with a future

In 1993, ethnology student Markus Madeja travelled to Vietnam as a tourist – and he stayed. He went on to become a successful entrepreneur – with no start-up capital or bank loan, simply a convincing business idea. Today he has seven restaurants and a large distillery with more than 200 employees and a sales volume of 2 million dollars. Tradition is very important to him as are the Swiss virtues of quality and continuity.
His distilling started out on a small scale with 2 litre containers. His home was his production site. Following the opening of his first and second bars, the products began to gain in popularity and he decided to shift to a bigger scale. Today, the company has a modern distillery on the edge of Hanoi with a European level of technology. The secret to the schnapps: time to mature. They are produced according to Vietnamese recipes but marketed with western concepts and an innovative look: “The glass contains the soul of the schnapps but a pretty face sells it better!” The offer includes traditional herb schnapps with ginseng and other herbs and roots, sweet fruit liqueurs based on rice wine and a premium range with fruit distillates. The latter range will be expanded further in the future.
These schnapps varieties are unaffordable for the majority of the local population; a bottle costs around one tenth of the average monthly salary. However, the affluent young elite are benefiting from the economic boom and buying luxury goods. This luxury has brought about a renaissance for Madeja. He is now working with the farmers to further develop the traditional cultivation methods for the raw materials (e.g. rose apples) and the image of the products.
The World Spirits Award brought success for these exotic products: three golds for N?p Phú L?c (Phu Loc Sticky Rice Liquor), Minh Mang and B? Sa Pa.

Mey Diageo: Lion’s milk from Turkey

Raki is a typical Anatolian product with a manufacturing process specific to Turkey. The ingredients (grapes, raisins and aniseed from Anatolia) are distilled in traditional copper vats (maximum 5,000 litres), followed by at least one month of maturing in tanks or oak casks. The aniseed adds an unmistakable fragrance and creates the ‘white cloud’ when it is diluted with water – hence the fitting name ‘lion’s milk’. Raki has been trademarked due to its geographical origin since 2009.

Mey Diageo (with more than 30,000 members of staff in 180 countries) has a wide selection of brands that represent a culture of 500 years. These include Yeni Raki, Tekirdag Rakisi, Kulüp Raki, Altinbas Raki and Izmir Raki, and it exports to more than 30 countries. Yeni Raki has been produced since 1937 and is the ‘World’s Number 1 Raki Brand’ (IWSR 2020 with regard to volume). Since 2019, new recipes have been developed in ‘miniature’ pot stills (1/10 of the normal size) at a production site in Alasehir. The first product developed in this way is Yeni Raki Uzun Demleme (Long Distilled), and the second innovation is Yeni Raki Giz, inspired by whisky at cask strength (68%).

Raki is usually served in tall, thin glasses. Connoisseurs use an ‘Ehl-i keyf’ which simply means ‘bon vivant’. The glass is cooled in a cylindrical copper vessel and the outer edge is then filled with water and frozen before serving. Serefe!

At the World Spirits Award, there was double gold for Kulup Raki Deluks SoY 2024, and gold for Yeni Raki Ala.