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Rhumerie de Chamarel - Rhumerie de Chamarel – A newcomer with vision

This high-quality rum from the island of Mauritius is produced in line with ecological guidelines. The products are distributed in Austria by the company Wind GmbH, based in Traiskirchen (www.wind-plast.at).

The road leads through extensive pineapple plantations and fields of sugar cane up to the distillery at an altitude of 300 m in the South-West of the island. Designed by a renowned architect, the building is elegant and authentic and a fine example of modern construction with its natural materials such as wood, stone and water. The comprehensive concept also incorporates the L’Alchimiste restaurant where up to 80 guests can savour the sophisticated regional cuisine. At the “Sugar Cane Spirit” boutique, various types of rum are on offer (White Rum, Le Coeur de Chauffe (fine brandy), Rum Paille (stored in wooden casks), Rum Arrange (flavoured with fruits and spices) as well as an exclusive clothing range, hand-made products and a small jewellery collection.

The location and climate of the fertile valley promote the growth and quality of the sugarcane. The sugarcane is harvested by hand in the early hours of the morning and processed at the mill within four hours. The fields are not normally burnt, as is usually the case, to make harvesting easier. Even when distilling at the highest modern levels of technology, nothing is wasted: the bagasse – the fibrous remnants of the sugar production process – is burnt to obtain energy. The chimney contains the very latest smoke filters and the ash is used to fertilise the fields.

The company yet again impressed at the World-Spirits Award, with one gold and four silvers.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Cologne Spirits: Cheers from Cologne!

The team at Gin de Cologne is actually a traditional promotion agency. They are all from Cologne and true gin enthusiasts. Concepts are developed for parties and festivals, in clubs and at points of sale. Managing Direc-tor Abbass Khatami had the idea of producing a gin in 2017. Whatever he does, he does with passion – and the rest is a story of success. Following intensive preparation and in coordination with experienced distillers, in November 2017 the first product was launched: Gin de Cologne. Made in Cologne, but not just for the people of Cologne, as this delicious treat was to be distributed around the world.

For 20 years, the agency has also represented big brand names in the spirit world (Captain Morgan, Baileys, Aperol, Ouzo 12, etc.), and so the team know how to market a product effectively and to the right target group. By a variety of means, including tastings at trade fairs, an impressive level of recognition has been reached and Gin de Cologne has been established as a new brand. It can also be seen on large billboards as the agency won the 18/1 Award 2018 with the slogan ‘Alle guten Dinge sind dry’ (‘All good things are dry’).

Aside from good marketing and a good story, the product also has to be right. In this case the concept is to appeal to everybody. Twelve botanicals – including lime, lemon and orange peel, hibiscus, lavender and, of course, juniper – provide the London Dry Gin with fine nuances which tickle the taste buds of gin rookies and connoisseurs alike.

At the World Spirits Award, there was silver for Gin de Cologne.