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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Valamo Monastery Distillery – Absinthe from the far North

Distilling has been a traditional part of life in European monasteries ever since the first crusade in the 11th century, when the monks learned the craft in the Middle East. According to documents, the Valamo Monastery dates back to the 12th century and has been at the centre of orthodox culture in Finland for nearly 850 years. The only orthodox monastery in the country lies in the eastern Finnish landscape of South Savo, with extensive lakes and forests. In 2013, the distilling tradition was reawakened, today Valamo is the only monastery in the world which produces its own whisky, gin and absinthe. Liqueurs made from aromatic wild berries also mature in the quiet monastery. The ingredients come from the surrounding countryside – pure spring water, arctic plants and aromatic wild berries create the exceptional taste and quality of the products.

Fascinated and inspired by the mysterious reputation of absinthe, the monks decided to create their own absinthe in 2016. An old French book from the 19th century formed the basis for their extensive experiments. During the development processes, the monks collected information on authentic recipes and indigenous ingredients from around the world. After a lot of hard work, Valamo’s master distiller, Asko Ryynänen, created an absinthe which embodies a long history and mysterious quality – a traditional product with a modern touch, kept in striking ‘medicinal’ bottles.

At the World Spirits Award, there was silver for Valamo Mint and Valamo Gin.

TEG: Beer and whisky with more life and history


Technikum Extrakt Getränke (Technical Centre Extract Drinks) is the company’s full description. The force behind it is Lava Bräu, a small, excellent manufacturer of brewed and distilled drinks in the Styrian Vulkanland region. They are setting new benchmarks both in brewing and distilling. Carefully selected, organic ingredients and the close involvement in the production process create tasteful beers that are neither filtrated nor pasteurised.

Whisky mashes are also made in the brewery. Lava Bräu produced Austria’s first organic single malt and is breaking new ground in barrel maturation, for which white wine and red wine barrels from regional winegrowers are used, as well as cherrywood and mulberry wood barrels. Lava Bräu pays special attention to sustainability: the precious bottles are adorned with stoppers made by carpenters.

Bio-Brisky is a standalone product. Its manufacture is based firstly on processes from strong beer brewing, and secondly on traditional fruit brandy production, technologically optimised and adapted to suit the requirements of fine malt. It is whisky made according to the bourbon tradition and has been organic since 2012. After barrel maturation, over 60 per cent of the corn distillate is combined with volcanic well water and Single Malt Brisky. Since 2009, the fine whisky specialities have been distilled in a vacuum. This gentle handling of the mash ensures its unique fruitiness.

At the World Spirits Award, there was silver for Bio-Brisky, Bio-Whisky matured in rum barrels and Smokie Torfrauch Whisky.