World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

APQ-Spirits – Fine products in a fine design

APQ-Spirits was founded in 2016 by Werner Krauss, the master distiller of Feindestillerie Krauss. The aim of the small, friendly company is to produce spirits with the addition of essences. Thus a clear distinction is made to the parent company, in which only 100% distillates and spirits are manufactured. The abbreviation APQ stands for ‘Austrian Premium Quality’ – and that is what the produced spirits should be. The focus lies on the development and implementation of new product ideas, for the in-house label as well as for other brands.

The first APQ product was a Dry Gin, which, following distillation, was spiked with essence of rose – like Hendrick’s Gin – to ‘materialise’ the wonderful scent of roses. This clear, fresh gin carries the name Rose Garden, and the special label was put to canvas by painter Herbert Forstner from Lower Austria using the techniques of old masters and then digitalised. A hazelnut spirit is the starting point of their own line of spirits with well-known and new flavours.

At the World Spirits Award, the premiere was awarded two gold medals: one for APQ Hazelnut, and one for Rose Garden Dry Gin.

Schwarzwaldbrennerei Markus Kalmbach: Ode to the Black Forest

This small, fine distillery is located in Baiersbronn, the largest forest municipality in Germany. The family business was founded by Fritz Kalmbach in 1963 and is now run in its third generation by Markus Kalmbach. The full-time banker runs the distillery at weekends, which has long since become a sideline. The family is now the sixth generation to live in the farmhouse built back in 1880. Tasting takes place in the tasting room in the former stables with a view of the distillery. Groups of ten or more can combine the tour with a taste of the local cuisine. In fine weather, there is a panoramic terrace from which you can enjoy the view of the Sankenbach Valley. The products are also available chilled in fresh spring water at the schnapps fountain on the edge of the village, which is open all year round. It is located in an idyllic spot under fir trees, with a bench and an inviting view of Baiersbronn.

They favour tradition with zeitgeist and class over mass production. Quality not quantity is the motto which they live by. Decades of experience with the ever-developing art of distilling infuse the diverse products made from fruit, herbs and grain. They range from Black Forest kirsch to herbal and bloodroot schnapps to gin and whisky. Aside from the malt mash from rye, wheat, spelt and emmer, the distillery’s own soft spring water and the fir wood from its own forest for the distillation process, time is perhaps the greatest ingredient in the whisky. It matures over years in the various wooden barrels in the vaulted cellar of the former farmhouse. In 2023, the grain brandy made from emmer, spelt and einkorn was awarded gold by the Association of Small Distillers and Fruit Distillers at the regional award ceremony.

At the World Spirits Award, there was silver for Kornbrand Emmer-Dinkel-Einkorn.