World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

KeyPharm Laboratories: Team work for organic gin

Master distillers, mixologists and the research and development team at KeyPharm – a Belgian company spe-cialising in medical plants and herbs – stand behind a special organic gin which involves 50 carefully selected plants and herbs. The botanicals are divided into six groups, according to their aromas: herbs (juniper, pep-per, ginger, rosemary, angelica, gentian, cardamom, coriander, marjoram, etc.), blossoms (lavender, camo-mile, lilac, rose, etc.), leaves (lime, eucalyptus, myrtle, green tea, etc.), fresh tangerines, limes and berries (‘Biotona Superfruits’).

After 72 hours of separate maceration in 96% organic alcohol, distillation takes place in a traditional copper still, and spring water is added later to reach the desired drinking strength of 44 percent by volume. The re-sult is a gin with a delicate aroma, a complex body and good balance.

The Herbalist can be served in many ways, some recipes can be found on the website https://theherbalist.bio – along with instructions for making the perfect Gin & Tonic.

At the World Spirits Award, there was silver for The Herbalist.