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Johann Zauser – The pleasure of the senses with fruit in a glass

Even in his younger years, Johann Zauser busied himself by practising with time-honoured copper distillery equipment at his family’s small farmhouse in Fluh above Bregenz. In 1992, he created a distilling device with a water bath for his “Brennhüsle” distillery, located behind a townhouse. With top-quality brandies made from berries, as well as pomaceous and drupaceous fruits, he went on to be named distiller of the year in Vorarlberg ten times in the period from 1993 to 2003, and he also achieved great success at national and international tastings.

The annual quantities produced remained low, as distilling was only a part-time occupation. However, a significant amount of his free time was invested in fruit growing and distilling. Over time, his participation in quality contests reduced and took only place at certain intervals for the purpose of assessing the quality of his products. There was no need for marketing as the majority of the brandies were quickly sold to regular customers in the region and it was not even possible to meet demand.

The company has been closely collaborating with Pfanner since 2009 “in search of all things new and sophisticated, combined with quality and tradition,” as they both stress. The Zauser product range comprises 18 distillates from pear to Muscatel brandy. These are still distilled under the direction of Johann Zauser. The plant in Fluh was adapted to meet the highest technical standards in 2010. “We are very pleased to be able to utilise his extensive expertise and that he continues to monitor his life’s work with such conviction. At the same time, we see this as a commitment to the future,” explains Walter Pfanner.

A great success at the World-Spirits Award: 10th place as a World-Class Distillery in the fruit brandy category with five golds and two silvers.

Emperador Distillers – Filipino premium products

Emperador Distillers (EDI) is the largest spirits company in the Philippines and introduced their first brandy label in 1990. Before that, established manufacturers of gin and rum dominated the country’s spirit market. EDI managed to create a demand for brandy through dynamic marketing and high product quality. These days, this is sold in 40 countries in Asia, North America, Africa, the Middle East and Europe. With Emperador Light, in 2010 EDI reacted to the growing market for alcoholic drinks with low alcohol content, thereby targeting younger consumers.

In 2014 and 2015, EDI took over Whyte and Mackay in Great Britain and entered the market for Scotch whisky, and with the purchase of the brandy and sherry segments of Beam Suntory – Bodegas Fundador – in February 2016, the entire spirits business was strengthened. As a global company they are now able to benefit from a worldwide sales network which is represented by a wide range of brandies and whiskies on the market. In addition, there is also rum and aromatised vodka, gin and tequila under the brand name ‘The BaR’.

EDI has a comprehensive countrywide sales network, which gives them a clear competitive advantage. Over 22 sales offices distribute the products to more than 121,000 sales points – involving around 1,000 employees and more than 500 vehicles. Most of the sales representatives are employed internally, which has contributed to higher motivation and thus to the strong increase in sales.

At the World Spirits Award, there was gold for Rum Zabana Premium White.

Ehrenwert GmbH: One recipe – two families

One recipe – two families. Each family has its own carefully guarded secret recipe, and with the Lücke family this remained in the hands of grandfather Heinz and later his son Dieter for many decades. Long enough, thought sons Thomas and Christian. In any case, it is the ‘Felsenfeuer’ herb liqueur that once made the Lücke Distillery one of the most important in Münsterland. After the war they continued the success story which first began in the 18th century, with this herb liqueur, using the recipe that Heinz Lücke worked out. In the 1950s everyone was talking about it, but in the 1960s the era of the distillery and the herb liqueur ended. But not for good – 60 years later it celebrated its resurrection with the ‘Freudenfeuer’.

Whilst searching for a distillery, Thomas and Christian kept to family tradition, as their grandmother was a Sasse, and the Sasses’ fine distillery in Schöppingen is still well known today. Following a traditional recipe from 1947 the new liqueur is distilled in small batches and is bottled by hand after a ten-day rest period. Ready to enjoy: neat and ice cold like in the time of our grandfathers, or smoother, on ice with lightly pressed orange zest, or as a basis for a long drink with tonic water or ginger ale. To old times and new friends!

At the World Spirits Award, there was gold for Freudenfeuer.