World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Berentzen Group: 260 years of cultured distilled spirits

Berentzen Group is an innovative beverage company that boasts a wide portfolio and develops, produces and markets varied and fashionable drinks concepts. The portfolio includes spirits, alcohol-free beverages and fresh juices. With over 260 years of experience, they are one of the oldest national manufacturers of spirits and have a market presence in over 60 countries to date, with brands such as Berentzen and Puschkin as well as reasonably priced private label products.

In April 2023, Norden Sea Salt Gin was launched on the German market under the Doornkaat brand. It is a speciality on the gin shelf, as selected North Sea botanicals create an extraordinary and intense taste experience: juniper provides the spice, sea buckthorn and rosehip the fruity tartness. Norden Sea Salt Gin is rounded off with a pinch of sea salt. This spirit spreads the genuine nature and authenticity of the North Sea coast throughout Germany. It is versatile and can be enjoyed neat, on ice or mixed as a long drink or cocktail.

Tres Países Premium Rum combines distillates from Guatemala, Panama and the Dominican Republic. After being stored for up to eight years in American white oak bourbon casks, they come to Europe for refinement by the master blender. The characteristics of the countries provide the taste profile: vanilla and butterscotch, elegant fruit, banana and chocolate. It is also available in a port cask finish, which is refined in aged casks for another six months.

At the World Spirits Award 2026, there was Gold for Tres Países Premium Rum and Silver for Doornkaat Norden Sea Salt Gin.

E. & J. Gallo – Leaders in many areas

E. & J. Gallo in Californian Modesto is the largest wine estate in the world. 14 family members over four generations are actively at work in the privately-run, constantly growing business, which employs 6,000 people worldwide. Ernest and Julio Gallo founded the company in 1933 and from the beginning have placed great emphasis on commitment to the environment. Sustainable, environmentally-friendly, economically viable and socially fair practices still have priority today – and they are proud to be leaders in the field of sustainable wine-growing. Their innovative approach for landscape conservation is known under the term ‘50/50 Give Back’: For every acre of vineyard an acre of land is provided as a habitat for wild animals.

E. & J. Gallo own 15 wine-growing estates in strategic locations in the wine regions of California and Washington, with a total of over 20,000 hectares of vineyards. The wide range of products includes a total of 90 brands, from sparkling wine to spirits. They are exported to over 90 countries around the world. America’s highly acclaimed brandies are elegant and authentic, as well as the three clearly defined styles VS, VSOP and XO – manufactured for 40 years using traditional methods and matured at least two years in oak barrels – there are also varieties with apple and peach liqueur.

At the World Spirits Award, there was gold for Apple, and silver for Peach, XO, VSOP and VS. From the New Amsterdam Spirits product line Vodka, Gin and Lemon Vodka were awarded gold and Raspberry Vodka won silver, and from the Familia Camarena Tequila product line Tequila Blanco was awarded silver and Tequila Reposada won gold.

APQ-Spirits – Fine products in a fine design

APQ-Spirits was founded in 2016 by Werner Krauss, the master distiller of Feindestillerie Krauss. The aim of the small, friendly company is to produce spirits with the addition of essences. Thus a clear distinction is made to the parent company, in which only 100% distillates and spirits are manufactured. The abbreviation APQ stands for ‘Austrian Premium Quality’ – and that is what the produced spirits should be. The focus lies on the development and implementation of new product ideas, for the in-house label as well as for other brands.

The first APQ product was a Dry Gin, which, following distillation, was spiked with essence of rose – like Hendrick’s Gin – to ‘materialise’ the wonderful scent of roses. This clear, fresh gin carries the name Rose Garden, and the special label was put to canvas by painter Herbert Forstner from Lower Austria using the techniques of old masters and then digitalised. A hazelnut spirit is the starting point of their own line of spirits with well-known and new flavours.

At the World Spirits Award, the premiere was awarded two gold medals: one for APQ Hazelnut, and one for Rose Garden Dry Gin.