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Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Noroi Distillery: Newcomer from Quebec

Noroi was officially opened in February 2019 in Saint-Hyacinthe near Montreal. Here, a small team of five people are experimenting with exceptional spirits. For about a year they worked on a gin recipe that combines traditional distillation and cold distillation. The cold distillation allows various aromas to be preserved, which could otherwise be altered in conventional distilling methods. An orange liqueur was also developed, which smells and tastes like freshly squeezed oranges. When the first maceration of fresh oranges was distilled, everyone was astonished by the freshness of the result – and this unique taste simply had to be shared. Just recently, another unique product was created using the best ingredient Quebec has to offer: a liqueur made from 100% maple syrup.

Noroi distinguishes itself from other distilleries primarily with its equipment and its research and development department, which is constantly working on new innovations; for example, on a distillation vat that can distil at under 0°C. Thanks to the vacuum principle it is possible to reduce the internal pressure, and thus the boiling point of the alcohol.

At the World Spirits Award, there was gold for Maple Liqueur, and silver for Lemon & Lime Vodka and Apéritivo.

Schraml distillery in Steinwald – Craftsmanship in historical surroundings

Even hearing the list of the broad range of products makes you want to smell and taste all these delicious things: whisky, fine fruit brandies and the ‘Schraml Reserve’, beer brandies (‘Zoiglbrand’ is a patented speciality made from beer produced in the communities of the Upper Palatinate), spirits and gin, liqueurs and Christmas items.

Gregor Schraml represents the sixth generation in the old family business in Erbendorf. This kind of traditional craftsmanship requires a historical setting: the romantic and mysterious location is the ‘Alte Propstei’ (Old Rectory) in Erbendorf, a 12th century monastery (first mentioned in a document in 1150), whose cross vaults and underground corridors turn every event into something special. An experimental show distillery is being built, where experiments with berries, nuts and raisins will be conducted.

The landscape of the Steinwald nature reserve is craggy and densely wooded. Typical Upper Palatinate fruits such as juniper and elder grow on the meagre soil and the lonely corners of the Scottish Highlands spring to mind. It therefore comes as no surprise that whisky has secured itself a special place in the product range. According to Whisky Guide Deutschland (publisher of ‘Der Whiskybotschafter‘), the 10-year Single Grain Whisky Stonewood 1818 is the oldest known German whisky, making the company the oldest whisky distillery in Germany. Further varieties are the Stonewood Woaz (Single Wheat Malt, 5 years) and Stonewood Dra (Single Malt, 3 years).

Fruit, timber, experience and time – these ingredients are typical of this combination of tradition and modernity. The Schramls want to raise awareness of the superior quality of these products which result from patient, traditional craftsmanship and aim to teach consumers the value of slow enjoyment.

At the World Spirits Award, the distillery was classified as a First Class Distillery 2014 and received gold for the beer brandy, and silver for sloe, Mirabelle plum and gin.