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Ehrenwert GmbH: One recipe – two families

One recipe – two families. Each family has its own carefully guarded secret recipe, and with the Lücke family this remained in the hands of grandfather Heinz and later his son Dieter for many decades. Long enough, thought sons Thomas and Christian. In any case, it is the ‘Felsenfeuer’ herb liqueur that once made the Lücke Distillery one of the most important in Münsterland. After the war they continued the success story which first began in the 18th century, with this herb liqueur, using the recipe that Heinz Lücke worked out. In the 1950s everyone was talking about it, but in the 1960s the era of the distillery and the herb liqueur ended. But not for good – 60 years later it celebrated its resurrection with the ‘Freudenfeuer’.

Whilst searching for a distillery, Thomas and Christian kept to family tradition, as their grandmother was a Sasse, and the Sasses’ fine distillery in Schöppingen is still well known today. Following a traditional recipe from 1947 the new liqueur is distilled in small batches and is bottled by hand after a ten-day rest period. Ready to enjoy: neat and ice cold like in the time of our grandfathers, or smoother, on ice with lightly pressed orange zest, or as a basis for a long drink with tonic water or ginger ale. To old times and new friends!

At the World Spirits Award, there was gold for Freudenfeuer.

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.

Wirtshausbrennerei Hans Krenn – Innkeeper and medal collector

Under the banner of ‘pure inn-keeping culture’, Martina Krenn spoils guests with products from this culinary region – authentic Waldviertel specialities and spicy horseradish dishes. And speaking of spice: distiller and brandy sommelier (in one!) Hans Krenn serves his brandies with these dishes. The spirits have won numerous high-calibre national and international awards since 1995. Indeed, a shower of medals is almost the company trademark.

The food and drink are served in the stylish stone pine lounge or guestroom with its tiled stove. In summer, guests can enjoy their meals in the garden. The programme features regular brandy sampling and tasting menus – to our luck there are more than enough peaceful and comfortable areas, including four well equipped gourmet rooms, and a spa area with sauna to ensure guests can indulge in full relaxation. Speaking of pure and clear: Hans Krenn only produces quality fruit brandies made from natural, organically harvested fruits. The majority come from the south of the Waldviertel area; the apricots and quality fruits are mostly from Wachau, while the wild fruit varieties are obtained from fruit traders and the surrounding area. The fruits are then carefully distilled in a copper vessel and subject to ongoing checks in a specially designed wood-fired distillery.

The Master Class Distillery 2022 received gold for Schlehenbrand (sloe brandy), Kriecherlbrand (Mirabelle plum brandy) and Zwetschkenbrand im Eichenfass (damson brandy in an oak barrel), and silver for Kren Gin (horseradish gin), Marillenbrand (apricot brandy), Kaiserholzbirnenbrand (pear brandy) and Rote Williams (pear).

Yerevan Brandy Company – Ararat: Cultural heritage from Armenia

The history of wine-growing in Armenia dates back over 3,000 years, and brandy has been distilled for over 150 years. Businessman Nerses Tairjanz, inspired by his cousin Vasily Tairov, a wine-growing expert, founded a wine and schnapps factory in the capital Yerevan in 1877. His entrepreneurial spirit and curiosity were his starting capital, the natural resources lay in the ideal conditions of the Ararat valley for the quality of the grapes. In a few decades, the Armenian brandy gained recognition far and wide.

In 1899, the company was sold to the Russian merchant dynasty Schustow, a large alcohol distributer in Eastern Europe. At the World Exhibition in Paris in 1900, the brandy was awarded the ‘Grand Prix’ and received the right to be called ‘Cognac’. In 1922, Armenia became a Soviet Republic and the company was nationalised. It had a monopoly on the manufacture of brandy in the Armenian SSR and brought in high tax revenues over 70 years. Following the demise of the USSR and the new founding of the state of Armenia in 1991, the company lost the monopoly. In 1998, it was privatised and sold for 30 million US dollars to the Pernod Ricard Group. More than 90 percent of the products of the Yerevan Brandy Company are exported worldwide to 35 countries. The flagship brand is Ararat Brandy, of which there are varieties stored in a ‘treasure chamber’ for decades.

At the World Spirits Award, there was gold for Ararat Ani and Ararat Akhtamar, and silver for Ararat Nairi.