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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

95 WOB-Punkte - Broker's Gin - Gold
Broker's Gin Limited London, AT-1190 Wien, www.topspirit.at
Fragrance: Classic aroma, juniper berries, a lot of citrus-orange freshness, a lot of ethereal oils, peely spiciness, fresh herbs. Taste: Intense juniper aroma, fresh citrus and orange notes, meadow herbs, mint, cinnamon, anise, coriander, somewhat floral touch, nice fruit sweetness, full-bodied, powerful, very long on the palate. Inhalt: 700 ml, Preis: 14,99 EUR

Kamill – Top spirits with a golden shine

High quality spirits have been refined at Kamill using a special method since 2009. The core products are vodka, brandy and whisky, but there is also raki and apricot brandy, to which 23 carat gold flakes are added. When it comes to bottling, imagination and creativity are also evident in the 3D label and the unusual bottle shapes. The ‘golden idea’ behind all this: “In the Middle Ages, gold was the symbol for the human heart and the power of God, which is why gold tinctures were used for healing purposes. Research has shown that the structures of this element transport medicines into the body perfectly. So why shouldn’t we also use this for more enjoyable products?”

In the ‘workshop’ at Kamill everything is done by hand. The vodka, for example, is filled into 10 litre canisters and clarified in a four-week procedure (using a special agent made from protein and edible gelatine), whereby the essential oils sink to the bottom. After being filled into other containers, the pure alcohol is brought to -20°C. This mixture is filled into yet another container, so that the remaining essential oils can be removed from the liquid. The final product from these processes is a pure, neutral-tasting vodka which can be further refined. After filtering, edible flakes of gold (E-175) are added and the shiny final product is filled into bottles. ‘Austrian Gold Savran Vodka’ gets its special flair from high quality organic Marchfeld saffron from the Schartner family’s farm.

The ‘treasures’ impressed the judges at the World Spirits Award: they won double gold for Baku, and gold for Oligarch Gold Vodka Saffron and Azerbaijan Gold Vodka.