World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Klippenziege: New era in the world of gin

In December 2015, four friends captured the ‘spirit’ of an idea: they were thinking about gin. Nearly a year later a small batch was bottled by hand. The individuality of a gin lies in the combination of the botanicals, in this case it is the exotic selection: mate tea, goji berries, physalis and a hint of rose. The Klippenziege is a New Western Dry Gin, in which juniper plays the main role amongst the other botanicals.

It is produced in the Habbel Distillery, which guarantees excellent quality thanks to its experience – it was established in 1878 and is now in the family’s fourth generation. The former Korn distillery in Sprockhövel with adjoining farmland is now the largest fruit distillery in the Ruhr region, as a traditional manufacturer it stands out with its attention to detail. The entire manufacturing process at Klippenziege can also be observed on-site.

The bottle and the label are also special. Designer Levent Aydin drew it carefully by hand, and then digitalised it before perfecting it. First it is printed, then coated, then stamped and embossed. The elegant result stands for friendship, solidarity and love. Working together in a friendly and familiar atmosphere connects people with a passion for life who share one important belief: that the product should encourage people to slow down, allowing for mindful enjoyment.

At the World Spirits Award, there was silver for Mate Dry Gin.

KWV Brandy continued its great legacy in 2023

The roots of locally produced brandy on South African shores can be traced back to 1672. KWV Brandy has developed into a well-known name that has symbolised stability, quality and values for generations. With meticulous double distillation in copper stills and maturation in pristine French oak barrels, they always strive for perfection. The fascinating selection of brandies is a sensory journey of discovery that begins with the three-year-old KWV and continues with the nuances of KWV 5, 10, 12, 15, and crowned by the exquisite KWV 20.

Brandy, liquid history in a glass, tells of tradition, craftsmanship and enjoyable times. KWV Brandy stands for a century of consistent commitment by pioneering thinkers, visionary producers and entrepreneurial leaders, as well as for its remarkable versatility as a leading, multi-award-winning company. Since the first international award in 1981, its position in the brandy arena has been reconfirmed time and again. In 2022, KWV Brandy was honoured as the best brandy producer in the world at the prestigious International Spirits Challenge (ISC) under the leadership of renowned Master Distiller Pieter de Bod. KWV is synonymous with brandy in South Africa. With unwavering support from the wider KWV family, they eagerly look forward to another century of excellence.

The Master Class Distillery 2024 received gold for KWV 20, KWV 15, KWV 10, KWV 5, KWV 3, Imagin Classic, Imagin Citrus and Wild Africa Cream, silver for KWV 12 and KWV VS, and bronze for Cruxland Black Winter Truffle and Cruxland Kalahari Truffle.

OKEN: First fine brandy made from acorns

OKEN is a true original. The first fine brandy made from acorns is a finely filtered, regional spirit made with 100% natural ingredients without additives. It was three friends from the Ostetal Valley in Sittensen in Lower Saxony who came up with the idea. Their fascination with the topic of how many fruits and plants can be used to make alcohol gave rise to the exciting question: “How about oak? The characteristic tree of the northern German landscape. In the past, coffee and bread were made from acorns, so why not a fine spirit today?”

It took the three inventors Niklas Haller, Michael Frankenbach and Leonard Spreckels three years. What started in a little pot in grandma’s kitchen improved constantly over time, until they were sure they had found the right recipe. But this was where the actual work started before launching the first acorn schnapps on the market in summer 2020. Sales began as a crowdfunding campaign on the start-up platform Startnext and was immediately well-received. In the meantime, OKEN is available in selected regional shops and gastronomic establishments in northern Germany.

100% natural ingredients and authentic manual work give OKEN its individual character: hints of fruit from sweet Mirabelle plums and a grainy taste evocative of light wood, a pleasantly warm sensation in the mouth, accompanied by a gentle pinch of peppermint. Served at room temperature, it is a fine digestif. OKEN is also available in a small 10 cl bottle for sampling.

At the World Spirits Award, silver was awarded to the spirit made from acorns.