World-Spirits Online Guide Abo – order now

Prevelon: Premium vodka by order of the Kremlin

Kremlin Premium Vodka was created as the official drink for all diplomatic receptions and banquets at the Kremlin and was intended as the hallmark of high-ranking events. The decision in favour of the most traditional Russian drink was unanimous. It was only produced on special order and in limited amounts. The first large batch of this ‘protocol’ vodka was ordered in February 1945 for the Yalta Conference. Kremlin Award Grand Premium came on the market in 2011 and is exported to 38 countries, and in many of them it holds the top position in the ultra-premium vodka category. Since 2016, the product range has included Kremlin Award Classic, which enjoys great popularity amongst all partners.

Two products have been added to the product range. Kremlin Award Organic is based on alcohol that is produced from the highest quality organic wheat, and on natural drinking water. The vodka passes through a multi-stage purification through pure birchwood charcoal. The alcohol for Kremlin Award Vintage is made from organic grains from the same harvest. The wheat grains are stored in a grain silo until they reach their physiological maturity in order to get a high-quality base product. The ‘luxury alcohol’ is then mixed with natural drinking water and, after purification, is granted a resting period. Production is limited to the year stated on the label.

At the World Spirits Award, there was gold for Kremlin Award Organic and Kremlin Award Vintage.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Rheinbrand: Exciting project and influential people

The initiator, Raphael Wyniger, is a passionate restaurateur and the first Swiss ‘Hotelier of the Year’. The company Rheinbrand Spirits GmbH complements his businesses in the Wyniger Group. The second member of the team is the wine academic Adrian Baumgartner. This wine and spirits expert had already been involved in the development of a gin. Production takes place following London Dry Gin procedures in the canton of Aargau, under the watchful eye of Ruedi Käser. He is one of the leading Swiss distillers, and his credo is to work by hand. Only small batches of 500 bottles are distilled at a time and are hand-bottled after the necessary resting period.

The ingredients are carefully selected, whereby regions along the River Rhine are integrated with their products – a perfect basis for spirits and an homage to the myths of the river. The water comes from the Rhine spring at Lake Tomasee in Grisons, the juniper and mountain herbs also come from Grisons, the cherries from the Basel region, the elderflowers from Alsace, the Riesling from Rheingau, and the sea salt from the region around Rotterdam. It is refined with lemon and lemongrass. The result is a gin with character and personality, and with harmonious botanicals thanks to great craftsmanship.

CBD hemp from Allschwil in the region is added to the distillate for Rheinbrand Gin Hemp Edition. This is available legally, has no effect on the nervous system and is not intoxicating, but rather has a calming effect. Meticulous tests and lots of patience were necessary, as finding the right mixture was a challenge. The light grassiness makes the gin an exciting element in the art of mixing and is an inspiration for new creations.

At the World Spirits Award 2025, there was Gold for Rheinbrand Dry Gin and Rheinbrand Dry Gin Hemp Edition.

HirschRudel: Herb liqueur following an old family recipe

HirschRudel herb liqueur is made using a very elaborate procedure. To achieve a perfect high-quality result of course requires plenty of dedication, therefore importance is attached to manual work. Each production comprises around 4,000 bottles of 0.5 litres, along with individual magnum bottles in very small batches. All the bottles are filled and labelled by hand with individual numbering and the filling date. Natural cork with a tin lid and the recipe complete the package. But the most important feature is of course the taste!

HirschRudel was brought to life by Dirk Verpoorten, a partner in the egg liqueur dynasty from Bonn. In his grandma Elly’s heirlooms he found an old trunk where she kept a book of mementos, in which she recorded a recipe for a herb liqueur she had created herself on the occasion of a family celebration. Dirk Verpoorten tried out the recipe and was so delighted with the taste that he decided to bring the herb liqueur back to life under the name HirschRudel in memory of his grandmother.

At the World Spirits Award, HirschRudel Herb Liqueur was awarded gold.