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Wilhelm Horn – Brand name spirits with a local tradition

In 1923, Wilhelm Horn opened a brandy and liqueur shop on Menckestraße in Leipzig, and following successful expansion, HORN’s Weinstuben wine lounge was opened in Südstadt in 1931. By 1933, the company had 46 branches and 75 subsidiaries, to which wine distillery and vermouth production were added. The newly constructed Wilhelm Horn Branntwein & Likörfabrik became a leading company in the German wine and spirits business, with a wide range of brand name products with the slogan “Wine and corn – always from Horn”. Following the disruption of the Second World War, the company was nationalised in 1972 and taken back into private ownership in 1991.

In 2005, Klaus Horn passed on the enormous potential of brand names and recipes in the Leipzig tradition to Wilhelm Horn Markenspirituosen GmbH, founded by Lutz Thielemann and Thomas Schneider. In the spirit of the founding family, they breathed new life into the company and moved to Bayrischer Platz. There they manufacture high proof spirits rooted in the region, such as Echter Leipziger Allasch, Leipziger Kräuter Wilhelm or Long Horn Handcrafted Lipsk Dry Gin. The juniper aroma combines with lavender, coriander and lime blossom – the latter a reverence to the many lime trees in the town of Leipzig, centuries ago known to the Slavs as Lipsk, the ‘lime place’.

At the World Spirits Award, there was gold for the caraway speciality Echter Leipziger Allasch, and silver for Long Horn Handcrafted Lipsk Dry Gin.

Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.