World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Kweichow Moutai: China’s ‘national schnapps’ on the rise

Baijiu is the most popular alcoholic drink in China and Moutai the most famous brand, with a similar status to vodka in Russia or tequila in Mexico. Its origins go back over 2,000 years to the time of Emperor Wu of Han. These days, the national drink is frequently served at official state banquets and is used as the official state gift. Its protected source is the village of Maotai in the Guizhou province on the banks of the Chishui, the Red River. These days, more than 30,000 tons of the 53 percent alcohol Moutai are produced. In cooperation with Camus, a limited edition was launched as an homage to the greatest poets: after Li Bai in 2013, Du Fu followed in 2018. The elegant bottle showing a painting of a poem is made from the finest porcelain.

Traditional methods are used for the distillation of regional raw materials: organic sorghum and wheat and the best water. Fermentation takes place at high temperatures. During the production process, which takes a year, fresh grain is added twice to the boilers, then several boiling and fermentation processes take place. Every batch of the distillate is separated according to age, production cycle and aroma. It then matures slowly in terracotta containers and, during the storage period of at least five years, develops a fine soya aroma. Master blenders make sure that the characteristic, full flavour is preserved. The secret lies in the humid climate, the water from the Chishui, as well as in the distillation technique and maturing period.

At the World Spirits Award, there was double gold for Kweichou Moutai Du Fu Edition.

Die Brau- & Brennwerkstatt: Great taste from the Swabian Forest

The ‘distillery workshop’ in Welzheim is a handcrafted masterpiece, designed and modified especially according to the wishes and requirements of master brewer Mark Schlaipfer. After over 25 years of experience in the industry and many years of distilling fine spirits, he began to produce gin in 2016. The aim is for straightforward and good products with a connection to the region, the Welzheim Forest, as the quality of a gin depends largely on the spices and flavour carriers. With great love for detail the recipes are fine-tuned, fir tree shoots collected and herbs selected. Very deliberately, only small batches are produced, carefully and without rushing – but with lots of love.

After the High Fir Welzheimer Wald Dry Gin, new creations such as the High Fir Summer Edition, High Fir Pimped Peach Gin and Waldfee Liqueur were developed.
The new Barbar London Dry Gin with eleven botanicals is another product with an interesting connection to the region. Welzheim is located at the “Limes”, the frontier wall between the Germanic and Roman empires. Cultural exchange also occurred here, and the cuisine was enriched by both cultures. Thus this gin is a combination of Mediterranean herbs, local spices and fruits such as apple and elderberry. In addition, almost forgotten spices, such as fenugreek seeds, are macerated. The result is a Mediterranean, fruity combination with a peppery sharpness.

At the World Spirits Award, there was silver for Barbar London Dry Gin.

Login Drinks: Sicilian impressions

The gin trio by Nicola Philipps was inspired by the little island of Salina, one of the Aeolian Islands in the Tyrrhenian Sea off the north coast of Sicily. It is world renowned for its caper fields bedded between high mountains and steep rocky coasts. The blossoms sleep during the day, but wake up after sunset. Reminders of this are captured in the gin with the name Caper Flowers – something special, because the hint of caper blossom brings an innovative idea into the world of gin. The second gin is dedicated to jasmine, which is in full blossom in the summer in Sicily, while the third is dedicated to juniper, which is part of the Mediterranean scene with its gentle acerbity. Everything else that goes into the gins of course remains a secret.

The botanicals from Salina were processed by the Moselle master distiller Hubertus Vallendar, who loves Italy just as much as Nicola. She compares his art of capturing nature and converting it into something magical and his fierce passion for the finest spirits with the fire of the volcano Stromboli. The elegant, transparent glass bottles with their colourful images of plants round off the fine presentation of the gin series. A real treat – whether pure, over ice or a very high-quality Mediterranean tonic water.

At the World Spirits Award, gold was awarded to LOGIN Caper Flowers and LOGIN with a hint of Jasmine, and silver to LOGIN with a taste of Juniper.