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Rheinspiration: From an idea on a cruise ship to a new brand of gin

“We love gin. And perfect handicraft. We combined the two in March 2018 to make the dream of our own gin brand come true.” During a cruise, the perfect opportunity arose to lay the foundations: in a workshop on the high seas, the two managing directors, Daniel Reuter and Christian Schillings, developed the basic recipe for their mild DormaGIN. It is now produced with a passion in the Rhenish Köln-Ehrenfeld. The hand-selected botanicals follow the motto ‘less is more’: in addition to lemon peel and ginger, there are also coriander and cardamom, among others, and bergamot provides the distinct citrus note. The premium gin has been on the market since November 2018, in May and November 2019 the family grew: this was when a sloe gin and a barrel-aged variety were introduced into the product portfolio.

There is a story behind the name of the gin. It is, in part, an homage to Dormagen, the hometown of the two men. In addition, there is the bergamot as the leading botanical – a kind of citrus fruit that is mainly grown in Calabria. “This nuance, the lightness of the Italian Dolce Vita and the aria ‘Nessun dorma’ from Puccini’s opera Turandot inspired us to come up with the name ‘DormaGIN’,” say the two creative gentlemen. „‘Nobody should sleep‘, as the translated title of the aria says, but rather enjoy DormaGIN with friends.”

At the World Spirits Award, there was gold for DormaGIN and DormaGIN Sloe Gin.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Aldi Ireland: Gin and whiskey in retail

Aldi Ireland has several top products in its spirit range: Boyle’s Gin from the Blackwater Distillery and Ardfallen Whiskey from the West Cork Distillery, in addition, Mo Chara Passionfruit & Mango Gin from the Old Carrick Mill.

The Blackwater Distillery has been an Aldi partner since 2016 and developed the private label Boyle’s Gin exclusively for the Irish and British retail market. The product volume of the Blackwater Distillery for Aldi has risen strongly in recent years, whereby 140,800 bottles of the gin series were sold in 2018. The successful gin brand is manufactured in Blackwater Valley, West Waterford, with selected imported ingredients as well as regional apples, blackcurrants and elderflower. CEO Peter Mulryan – former TV producer and author of the book ‘The Whiskeys of Ireland’ – explains, “The partnership with Aldi has helped us to increase turnover enormously, and also to have the security to invest and expand. This includes on-site bottling facilities and a visitor centre.” Ardfallen Whiskey from the West Cork Distillery got its name from the region in County Cork where the malted barley comes from, and is only manufactured in small batches. The business was founded in 2003 by childhood friends who started out with only two small stills they had bought in Switzerland. Now the largest distillery in the country, it currently employs over 80 staff and exports to around 70 countries.

At the World Spirits Award, there was Gold for Ardfallen 10 Year Old Whiskey and Boyle’s Gin, and Silver for Boyle’s Sloe & Damson Gin and Ardfallen Whiskey.