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Revolutionary Brands: Secrets of spirited drinks

Vivek Menon, formerly Brand Manager at Aryen Beverages Private, is the Director of the company Revolutionary Brands founded in 2021, well-known in the spirits and wine industry. The spectrum ranges from the procurement of local raw materials to the production of modern labels, and the portfolio comprises wines from around the world, as well as premium spirits from whisky to rum. Two Revolutionary products have exciting stories to tell …

Lucifer’s Gold is a devilishly good drink for people who are not afraid of the unfamiliar. The mix of Scotch grain whisky and Kentucky bourbon is considered prohibited – hence the name. In an old Italian town, a British Scotch drinker and an American bourbon drinker were gambling. They noticed a change in the taste and texture of their drinks. After the game, they asked the barkeeper ‘Lucas’, who admitted to the mix, and they wanted to come back. The next day they were surprised that nobody by this name had ever worked at the bar …

Viva El Ron was a Cuban white rum whose recipe was developed over more than 150 years that everyone loved. The drink did not need a name, it was just called El Ron. One day the barrels were empty, but nobody knew the recipe – El Ron appeared to be lost. Sometime later, a young man found a box full of diaries, with stories spanning generations. The secret of El Ron was scribbled on the margins. He therefore kept trying until he succeeded in restoring the ‘white gold’. Viva El Ron!

At the World Spirits Award, gold was awarded to Lucifer’s Gold and Viva El Ron De Cuba.

NEST Gin: A little sip of South Tyrol

Two young South Tyroleans – Peter Paul Schweitzer, a drinks retailer from Latsch, and the fine brandy sommelier Matthias Gamper, a hotelier in the Schnals Valley and a gin expert – wanted to revive old recipes to meet contemporary tastes. “We wanted to create a product that is modern and that suits us.” Their knowledge, their experience and their passion for gin provided the best conditions for their first spirits project. They needed barely a year for product development, naming and packaging. They achieved a gin that is both modern and alpine. Nest Gin – the name implies a comfortable home, like a nest.

It was thought out and distilled at the heart of the Alps, developed from paper to the bottle in cooperation with the distilling master Helmut Oberhofer from the Roner Distillery. The essential basis: crystal clear alpine water from South Tyrol and the finest grain. The main protagonist in the complex play of aromas: the finest alpine herbs with a hint of orange. The botanicals involved apart from juniper are coriander, angelica root, masterwort, gentian, yarrow, musk blossom, thyme and marigold. And apart from that nothing: no oils, no essences, no tricks. And what does the gin itself say about it? “They tried to say no, but I was 42% stronger. I was created, a little sip of happiness, made for gintlemen and gintlewomen in the finest nightclub, for ginsters in the trendiest town and for true country folk in the wildest nature.”

At the World Spirits Award, Nest Gin Alpine London Dry received gold.