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Samalens - Specialists with a long-standing tradition

The homeland of the Armagnac is the Gascony region, which was awarded the patent for the special "Alambic Armagnacais" distilling process by Louis XVII. in 1818. Unlike cognac, which is distilled twice, Armagnac is distilled only once in large copper stills.

The Armagnac manufacturer Samalens of Laujuzan was founded in 1882 by Jean Samalens. Today, Pierre Samalens is at the head of the family business. The best Armagnacs are produced here at the heart of the vineyards and oak forests. The wines come exclusively from excellent locations in the Bas-Armagnac region, which experts claim supplies the highest quality - connoisseurs certainly appreciate the finesse and delicate fruit aromas of the products. The distilled wines are then matured under optimal conditions over many years in new oak casks, made of course from hand-crafted Gascony wood.

The largest distillery in the area was renovated in 1973 and now produces various qualities ranging from the VSOP to the Vieille Relique. The youngest Armagnac of this powerful blend is 15 years old. Long-standing tradition and modern technology are certainly no contradiction at Samalens with traditional distilling facilities and electronic controls both in use. A great deal of care goes into the equipment used: the exclusive carafes are of particular note and have enjoyed considerable success even in Japan and Taiwan, both very difficult markets. The company's treasure chest contains one of the most significant collections of old Armagnacs dating back to 1888.

Both Armagnacs impressed at the World-Spirits Award with gold for the VSOP and the Gold Single de Samalens.

DISM – A little water from the homeland of the Vikings

In contrast to the long history of the northern islands, the spirits from DISM have only been on the market since 2008. The small, select range comprises four products, which are all based on the extraordinary spring water of the Faroe Islands. Filtered through the basalt mountains, it emerges clear and unpolluted. Once only enjoyed by Vikings and pirates, now occasionally by their descendants …

The man behind DISM is Eidesgaard Erling, a newcomer from the world of the internet. As with all the inhabitants of the archipelago he was used to drinking a welcoming schnapps before dinner. This strong tradition is, however, a contrast to the fact that there was no distillery on the Faroe Islands. The schnapps came from Denmark. And that annoyed him. His response: “I’ll make schnapps myself!” Or to put it better, he sought out a top quality base alcohol (from wheat), and then attended to the blending and bottling.

ELDVATN is the name of the premium vodka, LÍVSINS the traditional, mild aquavit from spring water and herbs, in particular angelica and cumin. HAVIÐ claims the title of ‘The world’s strongest aquavit’ (with 50 volume percent, just as the Vikings would have liked it). The fourth in the set is BARALDUR (= juniper), the special gin, which is said to have healing properties. However, the water is of vital importance, it is what gives the ‘good spirits’ their soul. If you don’t believe it, you should take a look at www.dism.fo – the breathtaking photos speak for themselves and the fascinating islands.

At the World Spirits Award, Livsins Vatn, Baraldur and Eldvatn won gold, Havid silver.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Clint Wilfred & Sons – Good taste for rapidly expanding markets

Clint Wilfred & Sons Ltd brings a carefully selected portfolio of drinks to the Gulf region and Southeast Asia. The young company targets fast-moving products in the HORECA – Hotel/Restaurant/Café and Hotel/Restaurant/Catering market segment. It is run by Clint Wilfred, whose family has been in the spirit production and distribution business for over four decades.

One main focus of business activities lies in the United Arab Emirates. To offer new products on this rapidly growing market is a great challenge, as the demand for premium and niche products is constantly increasing and customers’ wishes are very diverse. The range, therefore, also includes non-alcoholic and carbonated soft drinks, still and sparkling water, ready-to-drink teas, energy sport drinks and other New Age drinks. There is also a strong focus on a wide selection of packaging sizes and formats.

One special product in the spirits product category is Count Cristo Blended Scotch Whisky, a premium blend with a high malt content from the Scottish Speyside region and with some lowland malt for added depth and character.

At the World Spirits Award, there was gold for Count Cristo Blended Scotch Whisky.