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Schwarze & Schlichte – Brand personalities from Westphalia

The family business Schwarze & Schlichte from Westphalia has been representing the highest quality spirits for the last 345 years with a distinct range of national specialities, regional traditional brands and successful international innovations. This top quality is based on a distilling tradition acquired over centuries which has been passed down over twelve generations. Even today, distilling and maceration still take place at the company’s own distillery where plenty of time and skill are invested. The selection and processing of the best raw materials and continuous control of the production process ensure a consistently high quality. One factor for success is the ongoing brand management in accordance with the specific requirements of the various brand personalities.

Three Sixty Vodka is one of the purest and mildest vodkas in the world. A fourfold distillation process ensures tangible softness and exceptional clarity while the purity of the vodka is all down to the time-consuming “Diamond Filtration” process: the finest filters are used, set with crystals like diamond dust, to remove even the smallest of suspended particles from the distillate. Even the packaging is unique: the facet-cut bottle of pure white shiny glass sets off this premium vodka to perfection. A black velvet label completes the sophisticated design.

The Grappa Bianca from Scavi & Ray is characterised by its full-bodied balanced flavour with powerful and intense aromas of marc. This crystal-clear brandy is soft and deliciously balanced thanks to the exquisite skill of the master distillery. The intense and fruity aroma is reminiscent of the sun-soaked vineyards in Italy.

Both products received a silver medal at the World-Spirits.

Proud, Strong & Noble Gin: As unusual as its name

Behind the name there is a gin newcomer, the serial entrepreneur and sales expert Martin Limbeck, based in Wesel on the Lower Rhine. With his own spirit, the gin lover fulfilled a long-standing wish, founding the company in 2020. His gin distilled in southern Germany with juniper that is cultivated there. Further botanicals are orange and lemon zest, cinnamon, cardamom and lemongrass, as well as apple wedges that stand for the homeland of the gin. The gin is 100% manual work, distilled three times under vacuum and refined with exceptionally soft water. A procedure unique in Germany gives it an extra special something. The outlet tap of the still is silver-coated, so the alcohol distils at just 40°C, which is significantly more gentle compared to a classical copper pot still.

“A gin that smells and tastes good is only half the story. But as a seller I know: the name, appearance and feel of a product are at least equally important! I wanted a name that is unusual and distinctive.” The gin has a sleek look in a matte black bottle, with an eye-catching, shiny, silver metal label showing four poodles. This is not the result of a creative design competition but they are the loyal companions of Martin Limbeck and his wife Andrea. As lively brand ambassadors, they attract attention on the website and on the brand’s social media channels.

At the World Spirits Award, silver was awarded to Proud, Strong & Noble Gin.

Destillerie Freihof: Perfectly crafted Austrian spirits

Originating from the Freihof inn in Lustenau, the distillery developed into one of the leading distilleries in Austria under Gebhard Hämmerle. Currently his grandson, Johann J. Drexel, runs the family business in its fifth generation – since 1885 they have been dedicated to producing fine fruit brandies.

The basis of their success story is the knowledge of where the best fruits grow, to harvest them at the perfect moment, and then to concentrate on the best processing, fermentation, distillation and storage. Work on the quality of the distillates is carried out with passion and without any addition of flavourings and aromas to the fine brandies and schnapps.

Under the brand name Privatbrennerei Gebhard Hämmerle, selected top quality batches of each harvest year have been processed separately for over 60 years. More information can be found at: www.haemmerle.com. The products of the Freihof 1885 brand bring together honest, crafted Austrian spirits with innovative ideas and applications. More information can be found at: https://1885.freihof.com/.

The diverse product range includes the brand name spirits ‘Hauser Tradition’ – the essence of the Tyrolean mountains – and ‘Seyringer Schlossbrände’ – filled into bottles with handles following a design that is over 150 years old.

At the World Spirits Award, there was gold for Freihof Jagertee, Hauser Tradition Enzian (gentian), Hauser Tradition Himbeer (raspberry), and silver for Hauser Tradition Williams (pear), Hauser Tradition Marille (apricot), Seyringer Schlossbrände Williams (pear) and Seyringer Schlossbrände Marille (apricot).