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Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Mürli GmbH: Regional liqueurs from Mecklenburg

Angelika Wagner-Schnurrbusch and Jörg Schnurrbusch fell in love with the Müritz region in their earliest years. Childhood boat holidays in the lake district eventually led to their new home, where they chose to retire. But this was not enough for the two ‘vibrant, enthusiastic and enthusing elective Müritz locals’. They composed a herb liqueur as a showpiece for the whole region.

Every exciting day in the lake district tends to end with a good dinner, rounded off with a herb liqueur. Standard herb schnapps did not always meet expectations, thus the idea of a high-quality regional product was born. Over two years, recipes were tried out and tested with the help of a distilling master. The aim was a herb liqueur that represents the region, its particularities and diversity. The result is Mürli, where a variety of botanicals – from angelica and gentian, mugwort and vermouth, cinnamon and cloves, along with bitter orange – allow their soothing effect to unfold. The label – black and lime green with a stylised herb fairy – adorns the striking triangular bottles. Marketed from the lake district to the Baltic region, Mürli is appreciated by customers in gastronomy and retailing, as well as their guests and customers. As an alternative to the typical sea buckthorn products, an egg liqueur was also created as a tribute to the region.

At the World Spirits Award, gold was awarded to Mürli Premium Herb Liqueur, and silver to Mürli Premium Egg Liqueur.