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Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

John Dewar & Sons: Dewar’s true scotch since 1846

John Dewar & Sons Ltd was founded by John Dewar in 1846 and has developed from being a small wine and spirit dealer in Perth, Scotland, to becoming a global brand name, known for its high-quality whiskies and a feeling for modern marketing and creative advertising.

John Dewar’s dynamic sons, John Alexander and Tommy Dewar, turned Dewar’s into an international success. In 1898, the brothers also founded the Aberfeldy Distillery, the physical and spiritual home of Dewar’s, which still produces the single malt whisky, the ‘heart’ of each blend, today. This full-bodied single malt stands out with its rich notes of heather and honey, which can be found throughout the current range.

This tireless pursuit of quality and the great passion for excellent, balanced blends still remain. These days, the company is a global leader and Dewar’s is one of the fastest growing premium whiskies in the world – and, thanks to the great skill of the master blenders, also one of the scotches with the most awards in the world. The proven basis of the comprehensive portfolio is White Label®, produced for the first time in 1899.

The World Class Distillery 2020 received gold for Dewar’s White Label, Dewar’s Blended Scotch Whisky 25 Years The Signature, Dewar’s Blended Scotch Whisky 15 Years, Dewar’s Blended Scotch Whisky 18 Years and Dewar’s Blended Scotch Whisky 12 Years.

Absintissimo – An unusual distiller career

René Wanner used to be a police detective in Geneva, these days he is one of the most well-known absinthe distillers in Val-de-Travers, the traditional region of production in the Swiss canton of Neuenburg. Just like all the people who live there, he can tell many stories about the colourful history of the “green fairy”. Once taken as a medicine, it was later marginalised and then, in 1908, prohibited. Only since 2005 has absinthe again been produced legally. René Wanner revives ancient recipes, distils slowly according to olden specifications and only in small amounts. The result is very aromatic, yet mild and agreeable. A lot of effort is necessary: for 3,000 bottles you need about a ton of wormwood (Artemisia absinthium), in addition to large amounts of green aniseed and star aniseed, mint and balm, coriander and fennel, hyssop and liquorice.

Aside from his talent as a distiller, René Wanner also has a talent for promoting and selling his products. He greets his visitors to the sounds of an alpenhorn, he also learnt yodelling after retirement, and he guides the degustations multilingually: in German, French, Italian and Swiss-German. This is accompanied by anecdotes from moonshiner times – and also, on request, by dishes refined with absinthe from his small kitchen. As a member of a gastronomic brotherhood, he naturally keeps the recipes very secret. The icing on the absinthe cake are the originally designed bottles.

At the World Spirits Award, the absinthe range impressed the judges: gaining gold for La 68…harde, Bleue à Fernand, Bloody Fairy, Cinquante & Une, La Cavassonne, La Fée de la Rade and La Fée Verte, as well as silver for Bleue Bacchus and De Bleu de Bleu.