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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Nannoni Grappe: Top distillates from Tuscany

Master distiller and owner Priscilla Occhipinti has continually improved the company’s international reputation over the years with the same enthusiasm and sensitivity as her mentor, Gioacchino Nannoni. She has been personally responsible for these top-quality products for almost 25 years, and as one of the few women working in this industry, she is responsible for the entire journey of the product from the vineyard to the bottle.

Gioacchino Nannoni came up with the idea for the first ‘Grappa di Fattoria’ in the 1970s. This ‘farm grappa’ has been certified to indicate that it is distilled using its own fresh pomace from the respective grape producers. Since 2011, the company has been producing its own ranges under the brand name ‘Nannoni Grappe’, which is, however, limited to elite markets due to the very limited availability of top-quality pomace. Only fresh materials are used and processed within 48 hours. Distilling takes place just 60 days a year; gin, whisky and amaro are produced in the remaining months. “It’s an incredible amount of work for two months, day and night, but it’s also sort of a game,” says Priscilla, who is not only proud of the numerous awards (more than 165 international gold medals in ten years), but also the many visitors who come from all over the world.

At the World Spirits Award, there was silver for Gingillo Rosa, Gin Capricorno and Grappa d’Oro Riserva, and bronze for L’Estate and Acquavite Bacco per Venere.

Destilería Serrallés

Puerto Rico is world-famous for excellent rum, and one of the oldest family-run businesses with a perfect grasp of traditional craftsmanship is the Destilería Serrallés, founded in 1865. The beginning of their success story, however, lies even further back, as the family, originally from Catalonia, had already settled near the town of Ponce on the southern coast of the island in the 1830s. Their ‘Hacienda Mercedita’ became a proper town with workers’ settlements and its own railway – and a major exporter of cane sugar. The first barrels of rum were produced by Juan Serrallés with a copper pot still which he had imported from France.

These days the production process is a multiple distillation system with activated carbon filtration as a basis for clear, pure rum. Storage and maturation of the rum takes place in American oak barrels. The careful compilation of the blend is based on recipes passed down through the Serrallés family and perfected over six generations. The result is a portfolio of authentic rums from the region, with the flagship Don Q, the best-selling rum on the island. Incidentally, Don Q stands for Don Quijote, whose picture is on the bottles.

The World Class Distillery 2019 received gold for Don Q Añejo, Don Q Gran Añejo, Don Q Gold, Don Q Cristal Rum, Don Q Coco Rum, Don Q Pina, Don Q Double Aged Vermouth Cask Finish Rum, and silver for Don Q Oak Barrel aged Spiced Rum.