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Havana Club International

Havana Club International was founded in November 1993 by Cuba Ron and the French Pernod Ricard Group with the aim of developing the brand internationally through its powerful distribution network. In 2007, a distillery was opened in San José de Las Lajas to meet the increasing demand for matured rums. Today, Havana Club is the number three international rum brand in the world and the leader in super-premium rums. Exports are made to more than 125 countries, with the exception of the USA, where Cuban products are banned due to the trade embargo. The most important export markets in Europe are Germany, France, Italy, Spain and the UK, and over the Atlantic are Chile, Canada, Argentina and Mexico.

The name ‘El Ron de Cuba’ stands for Cuba’s culture, climate, geography and history. In the modern distillery, the production process is monitored by four Maestros del Ron Cubano to ensure compliance with production laws. The process includes the extraction of the sugar cane juice, the production of the molasses, fermentation and continuous distillation. The result is aguardiente that is at least two years old, filtered through charcoal for purity and only blended when the maestros have confirmed its maturity. Natural ageing in the tropical climate contributes to its unique character. In 2022, UNESCO declared the top products to be a world cultural heritage and highlighted their role in preserving the craft of Cuban rum.

At the World Spirits Award, the Master Class Distillery 2024 received gold for Havana Club Original Añejo 3 Años, Havana Club Selección de Maestros and Havana Club Añejo Especial, and silver for Havana Club Añejo 7 Años and Havana Club Añejo 15 Años.

Christoph Kössler – Perfection, profile and personality

He is always among the best when it comes to distillate ratings and has been confirming his consistency for many years at the World Spirits Award. He achieves perfection in the ‘interplay with temperatures’ – from the fermentation of the mash in the stainless steel tanks to distillation using the most advanced technical methods. And all this takes place in exceptional surroundings: Christoph Kössler works and lives with his family in the house where famous Baroque master builder Jakob Prandtauer was born. The old building has been carefully preserved and the interiors adjusted to the requirements of a modern company. The initials ‘JP’ on the bottles are a clear link to the tradition of the company.

The friendly distiller from Tyrol manufactures over 40 products covering all fruit varieties, as well as 10 liqueurs. When asked for the secret of his many years of success, he simply says: “Like fruit, like spirit.” The broad range of exclusive spirits with refined flavours proves him right: the range extends from apples, pears and berries to grapes, wild fruit and plums, carrots, Jerusalem artichokes and beer.

Since 1450, damsons have been farmed in the Alpine village of Stanz near Landeck in Tyrol, Europe’s highest fruit growing region. In 2005, a so-called ‘indulgence region’ was created in honour of the local damsons. The community has somewhat more than 650 inhabitants, approx.150 households and 54 distilleries where 90 distillers produce all kinds of quality brandies. This density alone warrants the name of ‘distillery village’.

The company’s ongoing quality strategy bore fruit yet again at the World Spirits Award with classification as a World Class Distillery 2013 and gold for the Spenling plum, red Williams pear, bock beer, Bier Eichenfass (oak barrel beer) and Gerste Eiche (oak barley) and silver for the cherry.