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Zwack – Hungary’s number one

Hungary’s ‘national drink’ Unicum was first produced in 1790 by a doctor to the royal court of Emperor Joseph II. This was the start of a success story which continues to the present day. The company was founded in 1840 and József Zwack & Co. established itself as a renowned manufacturer of beverages, exporter and purveyor to the court around the turn of the century.

In World War II, the factory was destroyed and after reconstruction in 1948, it was nationalised under the Communist regime. The Zwack family lost everything and had no choice but to leave Hungary and flee to the USA – along with the secret recipe for Unicum. In 1988, during the communist era, Peter Zwack (a representative of the fifth generation) was the first entrepreneur to return to Hungary and re-bought the distillery. A year later, Hungary was the first country in Eastern Europe to experience the fall of the Iron Curtain and the borders were open again.

In 2008, Peter Zwack handed the management of this family business on to the next generation following two decades of successful work building up the company. His son Sandor is the new chairman and his youngest daughter Izabella is a member of the company management. Today, Zwack along with his flagship product Unicum (a reclaimed cultural possession of the country) and other exceptional products have been classed as a “truly outstanding company” (Forbes Magazine).

This also confirms the company’s success at the World Spirits Award: Zwack was classified as a First Class Distillery 2012 and there were three golds for the Kalinka Vodka, Zwack Unicum and Unicum Szilva.

Paul & Sons Spirits: The highest quality is a family matter

“Let us distil a gin” – with these five words, the journey to one of the most currently in demand London Dry Gins of the Palatinate region started five years ago. Inspired by new quality brands in the region and a lifelong passion for the subject, it was the logical consequence for Michael Paul. Uncompromising work followed, resulting in the London Dry Gin ‘Paul’ after 26 attempts. Michael Paul may have initiated it, but the foundation of its success and distinctive quality is a family matter. The three sons as well as their wives have taken on essential design, production and marketing tasks.

Manufacturing has taken place from the beginning on the premises of the distilling master Fedor Back at the traditional distillery in Dudenhofen, where the 300-litre copper pot still transforms the high-quality macerate into the ‘Paul’ so highly prized by enthusiasts, that also forms the basis for ‘Paulchen’. The distinctive taste experience of both London Dry Gins is easily accounted for: absolute care in every phase, handpicked botanicals and the painstaking supervision of the brewery process in small batches. This year, a new member is joining the family: ‘Pauline’ can hardly wait to earn its place in the hearts of true gin fans. Like all other gins, it is also filled into a stylish pharmacy bottle – a total of 5,000 a year.

At the World Spirits Award, there was gold for Pauline.