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Wilhelm Horn – Brand name spirits with a local tradition

In 1923, Wilhelm Horn opened a brandy and liqueur shop on Menckestraße in Leipzig, and following successful expansion, HORN’s Weinstuben wine lounge was opened in Südstadt in 1931. By 1933, the company had 46 branches and 75 subsidiaries, to which wine distillery and vermouth production were added. The newly constructed Wilhelm Horn Branntwein & Likörfabrik became a leading company in the German wine and spirits business, with a wide range of brand name products with the slogan “Wine and corn – always from Horn”. Following the disruption of the Second World War, the company was nationalised in 1972 and taken back into private ownership in 1991.

In 2005, Klaus Horn passed on the enormous potential of brand names and recipes in the Leipzig tradition to Wilhelm Horn Markenspirituosen GmbH, founded by Lutz Thielemann and Thomas Schneider. In the spirit of the founding family, they breathed new life into the company and moved to Bayrischer Platz. There they manufacture high proof spirits rooted in the region, such as Echter Leipziger Allasch, Leipziger Kräuter Wilhelm or Long Horn Handcrafted Lipsk Dry Gin. The juniper aroma combines with lavender, coriander and lime blossom – the latter a reverence to the many lime trees in the town of Leipzig, centuries ago known to the Slavs as Lipsk, the ‘lime place’.

At the World Spirits Award, there was gold for the caraway speciality Echter Leipziger Allasch, and silver for Long Horn Handcrafted Lipsk Dry Gin.

Aldi Ireland: Gin and whiskey in retail

Aldi Ireland has several top products in its spirit range: Boyle’s Gin from the Blackwater Distillery and Ardfallen Whiskey from the West Cork Distillery, in addition, Mo Chara Passionfruit & Mango Gin from the Old Carrick Mill.

The Blackwater Distillery has been an Aldi partner since 2016 and developed the private label Boyle’s Gin exclusively for the Irish and British retail market. The product volume of the Blackwater Distillery for Aldi has risen strongly in recent years, whereby 140,800 bottles of the gin series were sold in 2018. The successful gin brand is manufactured in Blackwater Valley, West Waterford, with selected imported ingredients as well as regional apples, blackcurrants and elderflower. CEO Peter Mulryan – former TV producer and author of the book ‘The Whiskeys of Ireland’ – explains, “The partnership with Aldi has helped us to increase turnover enormously, and also to have the security to invest and expand. This includes on-site bottling facilities and a visitor centre.” Ardfallen Whiskey from the West Cork Distillery got its name from the region in County Cork where the malted barley comes from, and is only manufactured in small batches. The business was founded in 2003 by childhood friends who started out with only two small stills they had bought in Switzerland. Now the largest distillery in the country, it currently employs over 80 staff and exports to around 70 countries.

At the World Spirits Award, there was Gold for Ardfallen 10 Year Old Whiskey and Boyle’s Gin, and Silver for Boyle’s Sloe & Damson Gin and Ardfallen Whiskey.