World-Spirits Online Guide Abo – order now

PUR ORGANIC PRODUCTS: Regional, pure and organic

Inspired and enlivened by the region and in harmony with nature, the Ackerl family has already been making organic vodka for eleven years. They use what grows in the Waldviertel region and what tastes good on its own, without needing any extra help: potatoes, rye and apples. All three have plenty in common and yet are very different on closer inspection. In the beginning there was the most neu-tral form, the potato vodka, followed a short time later by the fragrant apple vodka and the subtly sweet rye vodka. The name nørderd connects the regional origins – ‘nørd’ for north, the Waldviertel – and the origins of the raw ingredients – ‘erd’ for soil, where the potato grows. Distillation takes place in a distillery in the Weinviertel following the strictest organic guidelines, without flavour enhancers or other additives.

The brothers Gregor and Julian Ackerl, together with friend and managing director David Wais, con-tinue what their father, Hans Ackerl, began: the idea of offering organic vegetables in a form which would keep longer. And this is how the spirit of the Waldviertel is sent out into the world, with raw materials that are 100% organic, sustainable and grown regionally. Hans Ackerl already had an affini-ty for high-quality, organic fruit and vegetables more than 30 years ago, his farm was already organic in the early 1980s. Now, with nørderd, this is to be transformed into something that connects urban life with the countryside.

At the World Spirits Award, there was gold for nørderd Single Malt Vodka, and silver for nørderd Pure Potato Vodka and nørderd Pure Apple Vodka.

Prenzel - An enjoyable and ingenious diversity

In 1989, Robert Wuest, from a family of distillers in Alsace, visited Hugh and Chris Steadman at their cherry orchard on the edge of the city of Blenheim - and came up with a brilliant idea. Soon after, the first fruit distillery in New Zealand was founded: The Alsace New Zealand Distilling Company. There is no long-standing tradition of fruit brandies here and as such there was no market for the products, despite the fantastic cultivation conditions. The company focuses on the use of alternative products for the bakery and food industry and as such, a golden pretzel was chosen as the logo, the emblem displayed by every bakery in Alsace. "Pretzel" then became "Prenzel" with the "n" standing for New Zealand.

The product range has been consistently extended to include foodstuffs such as vinaigrette, mustard, spicy sauces, vinegar and food oils. At present, only 40% of the company's sales come from alcoholic drinks, of which 10% is from pure distillates including small quantities of traditional fruit brandies, more than 20 liqueurs and brandy, gin and vodka.

The company's sales strategy is unconventional: there are no classic advertisements and instead, sales are based on word-of-mouth in the form of presentations at private households. Over the years, a network of franchise companies has developed which will be extended to the European network in future. Hidden costs play a big part in the introduction of new products: as such, consumers are invited to compare the Prenzel products with those of the market leaders. Only if 80% of them prefer the Prenzel products are the recipes pushed ahead and finalised.

The company was awarded a silver at the World-Spirits Award for its liqueur based on the Sauvignon Blanc grape variety.

Klippenziege: New era in the world of gin

In December 2015, four friends captured the ‘spirit’ of an idea: they were thinking about gin. Nearly a year later a small batch was bottled by hand. The individuality of a gin lies in the combination of the botanicals, in this case it is the exotic selection: mate tea, goji berries, physalis and a hint of rose. The Klippenziege is a New Western Dry Gin, in which juniper plays the main role amongst the other botanicals.

It is produced in the Habbel Distillery, which guarantees excellent quality thanks to its experience – it was established in 1878 and is now in the family’s fourth generation. The former Korn distillery in Sprockhövel with adjoining farmland is now the largest fruit distillery in the Ruhr region, as a traditional manufacturer it stands out with its attention to detail. The entire manufacturing process at Klippenziege can also be observed on-site.

The bottle and the label are also special. Designer Levent Aydin drew it carefully by hand, and then digitalised it before perfecting it. First it is printed, then coated, then stamped and embossed. The elegant result stands for friendship, solidarity and love. Working together in a friendly and familiar atmosphere connects people with a passion for life who share one important belief: that the product should encourage people to slow down, allowing for mindful enjoyment.

At the World Spirits Award, there was silver for Mate Dry Gin.