World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Clint Wilfred & Sons – Good taste for rapidly expanding markets

Clint Wilfred & Sons Ltd brings a carefully selected portfolio of drinks to the Gulf region and Southeast Asia. The young company targets fast-moving products in the HORECA – Hotel/Restaurant/Café and Hotel/Restaurant/Catering market segment. It is run by Clint Wilfred, whose family has been in the spirit production and distribution business for over four decades.

One main focus of business activities lies in the United Arab Emirates. To offer new products on this rapidly growing market is a great challenge, as the demand for premium and niche products is constantly increasing and customers’ wishes are very diverse. The range, therefore, also includes non-alcoholic and carbonated soft drinks, still and sparkling water, ready-to-drink teas, energy sport drinks and other New Age drinks. There is also a strong focus on a wide selection of packaging sizes and formats.

One special product in the spirits product category is Count Cristo Blended Scotch Whisky, a premium blend with a high malt content from the Scottish Speyside region and with some lowland malt for added depth and character.

At the World Spirits Award, there was gold for Count Cristo Blended Scotch Whisky.

Kamiki Drinks: Japanese spirits with cult status

Kamiki Drinks is a multinational company with its headquarters in Amsterdam which markets top spirits from Japan. Gin comes from the Kishi Kumano Distillery in Wakayama. The company is part of the leading manufacturer of alcoholic drinks, Plum Food Co., which can already look back on more than 50 years of experience.

The finest spring water is used for the Sakaki Craft Gin range from a region which is known as the land of the Gods. The evergreen Sakaki tree is known in Japan as a holy plant and is used in religious ceremonies. As a world first it has now also been selected as a botanical for a gin, and this is where the name comes from. As well as Sakaki, juniper berries, coriander seeds, caraway, star anise, pimento, cloves, cinnamon, lemon peel, pepper, lavender, bay leaves, wasabi, ginger and others are also used.

One other spirit rarity that has made its way to Europe via the distributor Yoshino Spirits in Osaka is Umiki Whisky. Inspired by Japan’s respect for nature and the ocean as the source of life, local malt whiskies were blended with grain whiskies from around the world, before being mixed with filtered seawater and refined in Japanese pine barrels – in Japan, the pine tree is a symbol of life.

At the World Spirits Award, there was gold for Umiki Ocean Fused Whisky, and silver for Sakaki Gin.

Organic Juniper: Purism for true gin lovers

Sometimes it seems as though many distillers have forgotten what gin is all about. Why else would we have all these complicated aromas that don’t just sing, but shout? This is the view at Juni Gin Lab in Nottingham, the place to be for dedicated gin fans – an exclusive location with a carefully stocked bar. As well as their own Juni gins, there are innovative cocktails, wines, beers, ciders and alcohol-free drinks to choose from.

The ‘lab’ can tell you about the history of gin, about Juni 93 and its home in Serbia, as well as offering an insight into distillation techniques, mixing and harmonising botanicals for home recipes that can be produced in traditional copper stills. Of course, there are also tastings and even a Cocktail Master Class.

With Juni 93, Alyasir Mendly, Sales Manager at Organic Juniper, together with the Master Distiller, Tom Masters, has put an original London Dry made entirely with natural ingredients on the market. Made with hand-selected, Serbian organic juniper berries from their own land in the highlands of Pest at nearly 5,000 feet above sea level. And, instead of transporting the berries all the way to England, they have settled in Serbia to meet the locals and to get involved in all the work, from picking to sorting to distilling.

At the World Spirits Award, there was silver for Juni 93 London Dry Gin and Juni 93 Cask-Aged Gin.