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Casa Noble – The essence of the blue agave

Casa Noble premium tequilas are a part of Mexico, made from ripe, blue agaves (‘Agave tequilana F.A.C. Weber’), hand-picked in the hills of Tequila in the state of Jalisco. Only made in small batches, with traditional techniques, the results can be tasted in this notable trio: Casa Noble Tequila Crystal, Casa Noble Reposado Tequila and Casa Noble Tequila Añejo. Modern know-how is based on a handicraft art that has been passed down through seven generations, begun by the founder and Maestro Tequilero, Jose ‘Pepe’ Hermosillo, in the middle of the 18th century.

As a USDA Certified Organic Tequila producer, all rules and practices for sustainability must be strictly followed throughout the entire production process. The first step is the selection of the ripe agaves, which must comply with strict criteria in terms of water and sugar content. The fruit heart (‘piña’) is steamed in large ovens for 36 hours, to extract the sweet juice. After the fermentation process, distillation takes place, and at Casa Noble this means three times – once more than is usual. French Limousin oak barrels are used for maturation and storage. The result is a tequila which takes the spirit to new levels.

The products also performed at a high level at the World Spirits Award: with double gold for Casa Noble Joven, gold for Casa Noble Añejo, and silver for Casa Noble Crystal.

John Dewar & Sons: Dewar’s true scotch since 1846

John Dewar & Sons Ltd was founded by John Dewar in 1846 and has developed from being a small wine and spirit dealer in Perth, Scotland, to becoming a global brand name, known for its high-quality whiskies and a feeling for modern marketing and creative advertising.

John Dewar’s dynamic sons, John Alexander and Tommy Dewar, turned Dewar’s into an international success. In 1898, the brothers also founded the Aberfeldy Distillery, the physical and spiritual home of Dewar’s, which still produces the single malt whisky, the ‘heart’ of each blend, today. This full-bodied single malt stands out with its rich notes of heather and honey, which can be found throughout the current range.

This tireless pursuit of quality and the great passion for excellent, balanced blends still remain. These days, the company is a global leader and Dewar’s is one of the fastest growing premium whiskies in the world – and, thanks to the great skill of the master blenders, also one of the scotches with the most awards in the world. The proven basis of the comprehensive portfolio is White Label®, produced for the first time in 1899.

The World Class Distillery 2020 received gold for Dewar’s White Label, Dewar’s Blended Scotch Whisky 25 Years The Signature, Dewar’s Blended Scotch Whisky 15 Years, Dewar’s Blended Scotch Whisky 18 Years and Dewar’s Blended Scotch Whisky 12 Years.

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.