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Fassbind – The spirit of five generations

Fassbind is the oldest distillery in Switzerland. Gottfried Fassbind I – a descendent of Dutch coopers who had immigrated to Switzerland in the 13th century – founded the ‘Alte Urschwyzer Brennerei’ distillery in the municipality of Oberarth, at the foot of the Rigi mountains in 1846. As long ago as 1856, Napoleon III, emperor of France, honoured the exceptional quality of the fruit distillates with a gold medal. The long tradition, combined with craftsmanship and innovation, is the basis of worldwide recognition.

The fruit brandies are produced by hand from Swiss fruits of the highest quality. Gently distilled, they mature in stainless steel tanks in the historic cellars, until the aroma has developed perfectly. The finest products from the most valuable fruits distilled in small quantities carry the title ‘Les Trouvailles’. The best brandies mature in wooden barrels for the ‘Les Fûts Uniques’ and ‘L’Héritage de Bois’ series. Each barrel is unique and gives the eau de vie its special character. The features such as bottle, cap, label and neck decoration come from the best manufacturers in Switzerland and Europe.

At the World Spirits Award, the Distillery won gold for Schwyzer Honig-Chrüter, Les Fûts Uniques Kirsch Port Cask, Vieille Prune Barrique, L'Héritage de Bois Poire Williams and Les Fûts Uniques Kirsch Umburana Cask. There was silver for Vieille Framboise Barrique, L'Héritage de Bois Prune and Vieille Poire Barrique.

Château de Laubade: Armagnac in its purest form

The largest estate in the Armagnac region has been under the ownership of the Lesgourgues family for three generations. The Château is located at the heart of the prestigious Bas Armagnac region and was founded in 1870. It was purchased by the grandfather of the current owners, brothers Arnaud and Denis, in 1974. The family empire grew over the years to include various other vineyards (Bordeaux, Graves and Madiran). The Ugni Blanc (47%), Baco (30%), Colombard (15%) and Folle Blanche (8%) varieties are cultivated over an area of 103 hectares, forming a broad basis for the refinement of the various quality Armagnacs.

Here, the focus has been on sustainable cultivation for more than 40 years, and so some 600 sheep live on the estate, grazing between the rows of vines and providing plenty of natural fertiliser. More than 2,800 casks containing 430 litres are distributed among seven cellars. Only the best Gascony oak wood is used to make the 150 new casks required each year and these are produced at the company’s own barrel-makers. The ‘treasure chamber’ of this traditional company contains excellent products from more than 80 vintage years dating as far back as 1893. The ‘Methuselahs’ – distilled before 1930 – are stored in glass containers in a room that goes by the name ‘Le Paradis’. The ‘heavenly’ products made by this market leader are exported to more than 50 countries and are ambassadors for French lifestyle and culture.

This Master Class Distillery 2022 received gold for Château de Laubade Les Curiosités l'Enchanteur, Château de Laubade Intemporel 12 Ans Armagnac and Château de Laubade Cask Strength 2003, and silver for Château de Laubade Vintage 1973 and Château de Laubade Vintage 1982.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.