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How does a world-class sportsman turn himself into a rum producer? And even make it a tremendous success story! Stuart Gilbert, a multiple world champion sailor who participated in the 1984 Olympic Games, shows how it can be done, with the successful re-launch of Australia’s best rum which quickly acquired worldwide recognition and was awarded prizes at wine and spirit competitions in London, Frankfurt and Chicago. In 2007, Inner Circle was taken over by Lion Nathan Australia (since 2011, it has been operated by Lion alone following a company reorganisation) and incorporated into their New Zealand range. Their competence and capacity to distribute at an international level guarantee a further positive development, as is shown by the sales figures and results of tastings.
Originally produced for the Colonial Sugar Refinery’s “inner circle of management and favoured clients” in the mid-19th century, this popular rum was available until 1986. When the company was sold, the brand Inner Circle – an Australian icon – was discontinued. Stuart Gilbert, a great fan of this particular rum, found himself missing it keenly. He tasted all the rums of this world, but none compared to the favoured flavour. He then decided to put his money where his mouth wanted to be and contacted Malcolm Campbell, the last master blender of Inner Circle, who still owned the original recipe and yeast. After buying the brand rights, Gilbert bought Beenleigh Distillery, the oldest registered distillery in Australia, in 2004 and as such acquired an industrial monument.
The Australian rum trio was again successful at the World Spirits Award with a double gold, Best in Category and Spirit of the Year for the Rum Grey, gold for the Rum Green and silver for the Rum Red.
|Double-Gold||95.3||Inner Circle Rum Grey||2012||Details|
|Gold||94.3||Inner Circle Rum Green||2012||Details|
|Silver||87||Inner Circle Rum Red||2012||Details|
A wine voyage to Bordeaux in 1989 was the trigger for a passion for wine. Christian Zöchmeister, then just 22, applied his curiosity and thirst for knowledge in his practical work from this point onwards. He attended specialist courses and presentations, undertook additional excursions and started to take the small family business (selling grapes from 4 ha of vineyards) in a new direction. He planted new varieties of grape and the quality of the wine-growing production took off – aided by the favourable climatic conditions around Lake Neusiedler See. In 1993, a new field of business was added: a schnapps distillery which developed with success over the years.
The small and select assortment comprises various fruit brandies (sour cherry, cherry, damson, apple, Williams pear, apricot and peach) as well as natural products made from grapes or pomace and home-grown wine including wine brandy (aged for many years in oak casks) and grape marc made from aromatic varieties. The consistent quality work has also paid off in this sector, securing the company a number of prizes in regional and international competitions. All of the products represent the style of the varieties, the special climatic conditions and the distinctive terroir. Their expression and individuality offer greater insight into the product origins than any words ever could.
The company was also the subject of much discussion at the World Spirits Award and was classed as a First Class Distillery 2013. There was also gold for the Birnenbrand Cuvée (pear brandy) and Weinbrand Zigarrendestillat (cigar wine brandy) and silver for the Tresterbrand Gelber Muskateller (grape marc) and Maschanzker Apfel im Holz (apple aged in wood casks).
|Gold||93.3||Weinbrand - Zigarrendestillat||2013||Details|
|Silver||89||Maschanzker Apfel im Holz||2013||Details|
|Silver||87||Tresterbrand "Gelber Muskateller"||2013||Details|
- Spirituosen Wiederverkauf
|Gold||92||Franz von Durst Gin||2019||Details|
- Spirituosen Wiederverkauf
“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.
“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.
Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.
|Gold||91||Dos Mas Nasty Nuts Shot||2018||Details|