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Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Inner Circle Rum – Sailing towards success

How does a world-class sportsman turn himself into a rum producer? And even make it a tremendous success story! Stuart Gilbert, a multiple world champion sailor who participated in the 1984 Olympic Games, shows how it can be done, with the successful re-launch of Australia’s best rum which quickly acquired worldwide recognition and was awarded prizes at wine and spirit competitions in London, Frankfurt and Chicago. In 2007, Inner Circle was taken over by Lion Nathan Australia (since 2011, it has been operated by Lion alone following a company reorganisation) and incorporated into their New Zealand range. Their competence and capacity to distribute at an international level guarantee a further positive development, as is shown by the sales figures and results of tastings.

Originally produced for the Colonial Sugar Refinery’s “inner circle of management and favoured clients” in the mid-19th century, this popular rum was available until 1986. When the company was sold, the brand Inner Circle – an Australian icon – was discontinued. Stuart Gilbert, a great fan of this particular rum, found himself missing it keenly. He tasted all the rums of this world, but none compared to the favoured flavour. He then decided to put his money where his mouth wanted to be and contacted Malcolm Campbell, the last master blender of Inner Circle, who still owned the original recipe and yeast. After buying the brand rights, Gilbert bought Beenleigh Distillery, the oldest registered distillery in Australia, in 2004 and as such acquired an industrial monument.

The Australian rum trio was again successful at the World Spirits Award with a double gold, Best in Category and Spirit of the Year for the Rum Grey, gold for the Rum Green and silver for the Rum Red.

Wirtshausbrennerei Hans Krenn – Innkeeper and medal collector

Under the banner of ‘pure inn-keeping culture’, Martina Krenn spoils guests with products from this culinary region – authentic Waldviertel specialities and spicy horseradish dishes. And speaking of spice: distiller and brandy sommelier (in one!) Hans Krenn serves his brandies with these dishes. The spirits have won numerous high-calibre national and international awards since 1995. Indeed, a shower of medals is almost the company trademark.

The food and drink are served in the stylish stone pine lounge or guestroom with its tiled stove. In summer, guests can enjoy their meals in the garden. The programme features regular brandy sampling and tasting menus – to our luck there are more than enough peaceful and comfortable areas, including four well equipped gourmet rooms, and a spa area with sauna to ensure guests can indulge in full relaxation. Speaking of pure and clear: Hans Krenn only produces quality fruit brandies made from natural, organically harvested fruits. The majority come from the south of the Waldviertel area; the apricots and quality fruits are mostly from Wachau, while the wild fruit varieties are obtained from fruit traders and the surrounding area. The fruits are then carefully distilled in a copper vessel and subject to ongoing checks in a specially designed wood-fired distillery.

The Master Class Distillery 2022 received gold for Schlehenbrand (sloe brandy), Kriecherlbrand (Mirabelle plum brandy) and Zwetschkenbrand im Eichenfass (damson brandy in an oak barrel), and silver for Kren Gin (horseradish gin), Marillenbrand (apricot brandy), Kaiserholzbirnenbrand (pear brandy) and Rote Williams (pear).