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Schwarze & Schlichte – Brand personalities from Westphalia

The family business Schwarze & Schlichte from Westphalia has been representing the highest quality spirits for the last 345 years with a distinct range of national specialities, regional traditional brands and successful international innovations. This top quality is based on a distilling tradition acquired over centuries which has been passed down over twelve generations. Even today, distilling and maceration still take place at the company’s own distillery where plenty of time and skill are invested. The selection and processing of the best raw materials and continuous control of the production process ensure a consistently high quality. One factor for success is the ongoing brand management in accordance with the specific requirements of the various brand personalities.

Three Sixty Vodka is one of the purest and mildest vodkas in the world. A fourfold distillation process ensures tangible softness and exceptional clarity while the purity of the vodka is all down to the time-consuming “Diamond Filtration” process: the finest filters are used, set with crystals like diamond dust, to remove even the smallest of suspended particles from the distillate. Even the packaging is unique: the facet-cut bottle of pure white shiny glass sets off this premium vodka to perfection. A black velvet label completes the sophisticated design.

The Grappa Bianca from Scavi & Ray is characterised by its full-bodied balanced flavour with powerful and intense aromas of marc. This crystal-clear brandy is soft and deliciously balanced thanks to the exquisite skill of the master distillery. The intense and fruity aroma is reminiscent of the sun-soaked vineyards in Italy.

Both products received a silver medal at the World-Spirits.

Asbach: Together is best

This specialist spirit from Rüdesheim am Rhein has been successful for more than 125 years thanks to its strict philosophy about its brand and its quality. The proof is reflected in its 87% brand recognition and being distinguished as ‘Brand of the Century’. Extraordinary quality is guaranteed by an elaborate distillation method and lengthy storage of the distillates in Limousin oak in a unique cask store: over 20,000 casks contain more than 120 valuable brandies which are up to 65 years old. Asbach specialities are composed of up to 20 individual distillates of different ages.

The company dates back to 1892 when Hugo Asbach turned his back on his adopted homeland of France and fulfilled his dream of setting up his own company in Rüdesheim. He used his knowledge to create a product which was on a par with French cognac, yet at the same time paid special attention to German tastes. The product range has been extended several times during the company’s history. Since 2021, the Asbach brand has been using its well-known, traditional logo, but has kept the modern version of the labels from the year 2019.

The World Class Distillery 2022 received gold for Asbach Original aged 3 years, Asbach matured for 8 years, Asbach Selection 21 years and Asbach Uralt. Silver was awarded to Asbach matured for 15 years.

Emil Scheibel Schwarzwald-Brennerei: With hydropower to whisky

Michael Scheibel has breathed new life into the disused Scheibel mill in Kappelrodeck. Single malt whisky has been produced here since 2014; the first batch came on the market in 2018 after more than three years’ storage. The listed building has been lovingly restored while historical details were preserved. A turbine from 1954 provides power, and any surplus goes directly into the distillery and the public network. “Grain still plays a central role here, but now in liquid form,” says the company boss.

The hand-hammered copper stills with the typical swan’s neck were especially designed for the distillery and guarantee consistent quality. “They catch the eye from the visitors’ room,” says chief distiller Frank Blechschmidt. The whisky benefits from the architecture of the mill when maturing as it is stored on four levels with different temperature and climate zones. The Acher River under the mill provides coolness and humidity. “In summer, temperatures reach 45 degrees under the roof, in winter it’s common to see temperatures of minus 10,” says Michael Scheibel. “This ensures movement in the barrel and creates the heartbeat of our single malt whisky.”

Under the brand names EMILL Stockwerk, with 46 per cent alcohol by volume, and EMILL Kraftwerk, at cask strength with 58.7 per cent alcohol by volume, there are currently two products available at the mill and online.

At the World Spirits Award, there was gold for Emill Single Malt Whisky Stockwerk and Emill Single Malt Whisky Kraftwerk.