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Ironworks Distillery – Handmade in Nova Scotia

Nova Scotia is the second smallest province of Canada and is located on the Atlantic coast. In the historic port of Lunenburg – the home of the famous Bluenose schooner – Pierre Guevremont and Lynne MacKay founded their distillery in 2010. It is located in a small house dating from the 19th century, which previously housed a smithy, and because it has retained the character it carries the name ‘The Blacksmith’s Shop’. Where once ‘hardware’ was hammered for the Bluenose schooner, now vodka, gin, rum, brandy and liqueurs are produced in small batches. One speciality is Canada’s only vodka made from apples, but the bottled pears – 400 to 500 a year – also reflect commitment to the region.

Ironworks is a distillery with a clearly defined philosophy: ‘Made in Nova Scotia = Jobs in Nova Scotia’. The products are produced by hand from start to finish and personally monitored at every phase. Great value is attached to high quality ingredients from the region: apples, pears, berries, grapes or rhubarb, which come from their extensive partner network – and travel no more than 150 kilometres. The molasses for the rum is imported from Guatemala. The cellar has a capacity for 30,000 litres, and at the moment there are about 200 oak barrels stored there.

At the World Spirits Award, the handmade products were convincing: there was gold for Ironworks Apple Brandy and Ironworks Gin, silver for Ironworks Aged Pear, Ironworks Rum and Bluenose Rum.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.