World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Kweichow Moutai: China’s ‘national schnapps’ on the rise

Baijiu is the most popular alcoholic drink in China and Moutai the most famous brand, with a similar status to vodka in Russia or tequila in Mexico. Its origins go back over 2,000 years to the time of Emperor Wu of Han. These days, the national drink is frequently served at official state banquets and is used as the official state gift. Its protected source is the village of Maotai in the Guizhou province on the banks of the Chishui, the Red River. These days, more than 30,000 tons of the 53 percent alcohol Moutai are produced. In cooperation with Camus, a limited edition was launched as an homage to the greatest poets: after Li Bai in 2013, Du Fu followed in 2018. The elegant bottle showing a painting of a poem is made from the finest porcelain.

Traditional methods are used for the distillation of regional raw materials: organic sorghum and wheat and the best water. Fermentation takes place at high temperatures. During the production process, which takes a year, fresh grain is added twice to the boilers, then several boiling and fermentation processes take place. Every batch of the distillate is separated according to age, production cycle and aroma. It then matures slowly in terracotta containers and, during the storage period of at least five years, develops a fine soya aroma. Master blenders make sure that the characteristic, full flavour is preserved. The secret lies in the humid climate, the water from the Chishui, as well as in the distillation technique and maturing period.

At the World Spirits Award, there was double gold for Kweichou Moutai Du Fu Edition.

Black Forest Distillers - Bavarian headdress, turbans and bowler hats

An adventurous past lies behind the "Monkey 47" gin: Montgomery Collins was born in 1909 in Madras and came to Berlin in 1945 as a Commander of the Royal Air Force where he became involved with re-developing the zoo and began sponsoring a monkey there named Max. During the 1950s, he opened a country guesthouse by the name of "Zum wilden Affen" (At the wild monkey's) where he began producing gin according to the British tradition.

The unusual recipe was discovered during renovation works and brought back to life by Alexander Stein from the Jacobi brandy dynasty and Master Distiller Christoph Keller. They describe the 47 ingredients as "Black Forest DNA". In addition to juniper berries, they include "spices" (coriander, cardamom, nutmeg, cloves, cinnamon), "floral fragrances" (acacia, honeysuckle, bergamot and lavender blossom), "tangy flavours" (pomelo, lemongrass, lemon balm, etc.) and "Black Forest flavours" (spruce shoots, mallow, blackthorn, elderflower, dog rose and blackberry leaves). Cranberries add the final touch.

These "botanicals" are mixed with extra soft water from the company's own spring and alcohol and are partly macerated. This is followed by the distillation and steam extraction process using fresh plant material. The distillate is stored for a few months in traditional stoneware vessels and after the maturation period, spring water is added until the mixture reaches a strength of 47% vol.

The complex flavours are ideal for classics like Martini with tonic added to taste, as well as cocktails. The top quality of the products was confirmed by a gold medal at the World-Spirits Award.