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Noroi Distillery: Newcomer from Quebec

Noroi was officially opened in February 2019 in Saint-Hyacinthe near Montreal. Here, a small team of five people are experimenting with exceptional spirits. For about a year they worked on a gin recipe that combines traditional distillation and cold distillation. The cold distillation allows various aromas to be preserved, which could otherwise be altered in conventional distilling methods. An orange liqueur was also developed, which smells and tastes like freshly squeezed oranges. When the first maceration of fresh oranges was distilled, everyone was astonished by the freshness of the result – and this unique taste simply had to be shared. Just recently, another unique product was created using the best ingredient Quebec has to offer: a liqueur made from 100% maple syrup.

Noroi distinguishes itself from other distilleries primarily with its equipment and its research and development department, which is constantly working on new innovations; for example, on a distillation vat that can distil at under 0°C. Thanks to the vacuum principle it is possible to reduce the internal pressure, and thus the boiling point of the alcohol.

At the World Spirits Award, there was gold for Maple Liqueur, and silver for Lemon & Lime Vodka and Apéritivo.

Nobilis Pálinka – Hungarian tradition paired with innovative technology

The Vértes Mountains are located in the north-west of Hungary at the heart of the Transdanubian region. The southern slopes of the mountains are home to a Mediterranean-like climate. The Nobilis ‘Pálinka farm’ extends over 300 hectares close to rural villages and protected natural forests. The production of Pálinka has been regulated by law since 2008. Beverages can only be labelled as Pálinka if they are made from fruits picked in Hungary and if both the fermentation and distillation also take place in this country.

Kristóf Nobilis manages a team of ‘maximalists’ who work at the ultra-modern plant, applying the highest levels of precision craftsmanship. Only the best quality raw materials are used to make the distillates and at least 2.5 kg of fruit (primarily apricots, plums, pears, apples and sour cherries) are used to make just one bottle. The water used to ensure the optimal alcohol content comes from the Vértesalja karst spring. The first series of Nobilis schnapps was bottled in 2010 and bears the symbol 10n.

The innovative company is also renowned for its special ‘Pálinka Dispenser’ which was installed in the VIP lounge at Budapest airport as part of Hungary’s EU presidency. This presented an opportunity for members of the international delegations to relax with a glass of ‘Pálinka’ after a busy day’s work and get to know Hungarian traditions in the form of these aromatic fruit brandies. The male visitors favoured the plum version while the women preferred the peach.

The Pálinka products also found favour with the jury at the World Spirits Award. The company was classed as a Master Class Distillery 2014. There was gold for the Plum and Grape Irsai Olivier, and silver for the Pear Williams Yellow, Quince, Cherry Sour and Apricot.

Schwarze & Schlichte – Brand personalities from Westphalia

The family business Schwarze & Schlichte from Westphalia has been representing the highest quality spirits for the last 345 years with a distinct range of national specialities, regional traditional brands and successful international innovations. This top quality is based on a distilling tradition acquired over centuries which has been passed down over twelve generations. Even today, distilling and maceration still take place at the company’s own distillery where plenty of time and skill are invested. The selection and processing of the best raw materials and continuous control of the production process ensure a consistently high quality. One factor for success is the ongoing brand management in accordance with the specific requirements of the various brand personalities.

Three Sixty Vodka is one of the purest and mildest vodkas in the world. A fourfold distillation process ensures tangible softness and exceptional clarity while the purity of the vodka is all down to the time-consuming “Diamond Filtration” process: the finest filters are used, set with crystals like diamond dust, to remove even the smallest of suspended particles from the distillate. Even the packaging is unique: the facet-cut bottle of pure white shiny glass sets off this premium vodka to perfection. A black velvet label completes the sophisticated design.

The Grappa Bianca from Scavi & Ray is characterised by its full-bodied balanced flavour with powerful and intense aromas of marc. This crystal-clear brandy is soft and deliciously balanced thanks to the exquisite skill of the master distillery. The intense and fruity aroma is reminiscent of the sun-soaked vineyards in Italy.

Both products received a silver medal at the World-Spirits.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.