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Badel 1862: Number one on the Croatian market

Badel 1862 is the largest and oldest producer of spirits in Croatia and the market leader in all categories of alcoholic drinks in Croatia, as well as the whole Adriatic region. This accolade testifies to the quality of the products and the preservation of the rich tradition that is also reflected in the name of the company, coupled with innovations that keep pace with new trends. The portfolio comprises more than 100 products, including brandies, liqueurs, gin and vodka.

The flagship of the portfolio and the most widely sold herb liqueur of the Adriatic region is the traditional Pelinkovac. The secret lies in the original manufacturing process: according to an old recipe, in which a selected mix of herbs is crowned by ‘pelin’ (in Latin, Artemisia absinthium). The ‘rising star’ is Antique Pelinkovac, with its recipe from the founding year of 1862. Originally a medicinal drink, today it is part of the traditional gastronomy.

The most widely sold Hrvatska Stara Šljivovica made from the local plum type Bistrica and matured in Slavonian barrels, is a ‘signature drink’ with cult status. The special character of the Badel Hrvatska Stara Šljivovica Premium Selection is defined by a selection of distillates from different barrels. The Badel Prima Brand Black has been appreciated for generations alongside the original recipe for special wine distillates that are matured for 15 years in Slavonian oak barrels.

At the World Spirits Award, there was gold for Badel Prima Brand Black and Badel Pelinkovac Gorki, and silver for Hrvatska Stara Badel Šljivovica, Antique Pelinkovac and Hrvatska Stara Badel Šljivovica Premium Selection.

Kamiki Drinks: Japanese spirits with cult status

Kamiki Drinks is a multinational company with its headquarters in Amsterdam which markets top spirits from Japan. Gin comes from the Kishi Kumano Distillery in Wakayama. The company is part of the leading manufacturer of alcoholic drinks, Plum Food Co., which can already look back on more than 50 years of experience.

The finest spring water is used for the Sakaki Craft Gin range from a region which is known as the land of the Gods. The evergreen Sakaki tree is known in Japan as a holy plant and is used in religious ceremonies. As a world first it has now also been selected as a botanical for a gin, and this is where the name comes from. As well as Sakaki, juniper berries, coriander seeds, caraway, star anise, pimento, cloves, cinnamon, lemon peel, pepper, lavender, bay leaves, wasabi, ginger and others are also used.

One other spirit rarity that has made its way to Europe via the distributor Yoshino Spirits in Osaka is Umiki Whisky. Inspired by Japan’s respect for nature and the ocean as the source of life, local malt whiskies were blended with grain whiskies from around the world, before being mixed with filtered seawater and refined in Japanese pine barrels – in Japan, the pine tree is a symbol of life.

At the World Spirits Award, there was gold for Umiki Ocean Fused Whisky, and silver for Sakaki Gin.

2B Hemp Gin: Styrian gin experience

Two visionaries, Armin Breinl (doctor, drink creator, musician) and Wolfgang Thomann (gin maker), have created a completely new gin experience with real hemp powder: 2B HEMP GIN (inspired by AEIJST). On 17th November 2018, the two invited guests to the first tasting of 2B HEMP GIN in the AEIJST GIN distillery in St. Nikolai in the Sausal Valley.

Made from organic juniper berries, this innovative gin has an impressive, mild and fruity taste and a typical hemp note. Due to its unique aroma, it not only tastes good neat, but also creates a ‘wow’ effect in cocktails – as proven in the long drink Styrian Pale Gin AEIJST refined with 2B HEMP.

For thousands of years, hemp has been grown as a valuable plant, be it for rope, fabric, paper or as an active ingredient in ointments and tinctures. Hemp has always been highly valued for its medicinal properties, yet recently has been demonised as an addictive drug and has suffered under its ensuing prohibition, originating in the USA. These days hemp is regaining importance and is being used more as a luxury food as well as in medicine as a therapeutic agent.

The Lifestyle Trading company, run by Armin Breinl, is an innovative beverage producer, which is already known amongst trade professionals for its sugar-free ‘func- tional fruit drinks’. The drinks have a high fruit content (more than 50 per cent) and additional natural, vital substances and have an energising, relaxing and regenerative effect.

At the World Spirits Award, there was silver for 2B HEMP GIN.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.