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Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

2B Hemp Gin: Styrian gin experience

Two visionaries, Armin Breinl (doctor, drink creator, musician) and Wolfgang Thomann (gin maker), have created a completely new gin experience with real hemp powder: 2B HEMP GIN (inspired by AEIJST). On 17th November 2018, the two invited guests to the first tasting of 2B HEMP GIN in the AEIJST GIN distillery in St. Nikolai in the Sausal Valley.

Made from organic juniper berries, this innovative gin has an impressive, mild and fruity taste and a typical hemp note. Due to its unique aroma, it not only tastes good neat, but also creates a ‘wow’ effect in cocktails – as proven in the long drink Styrian Pale Gin AEIJST refined with 2B HEMP.

For thousands of years, hemp has been grown as a valuable plant, be it for rope, fabric, paper or as an active ingredient in ointments and tinctures. Hemp has always been highly valued for its medicinal properties, yet recently has been demonised as an addictive drug and has suffered under its ensuing prohibition, originating in the USA. These days hemp is regaining importance and is being used more as a luxury food as well as in medicine as a therapeutic agent.

The Lifestyle Trading company, run by Armin Breinl, is an innovative beverage producer, which is already known amongst trade professionals for its sugar-free ‘func- tional fruit drinks’. The drinks have a high fruit content (more than 50 per cent) and additional natural, vital substances and have an energising, relaxing and regenerative effect.

At the World Spirits Award, there was silver for 2B HEMP GIN.

WoifGin: Sustainability and organic certification

Markus Peherstorfer has been refining the family tradition of distilling in his Waldviertel hometown and experimenting with it himself for years. His initial results were good but lacking focus. Then, in 2020, his good friend and neighbour Hubert Krenn asked him why he didn’t want to do ‘something proper’. Over the course of a long night of discussion, the idea for a Waldviertel Premium London Dry Gin was born. After long experimentation with a two-litre mini distillery, he had finally created something excellent. This is how the Woif brand originated, with the focus on something special right from the start: a quality product with an unusual name and the development of an organic line.

After converting the stables on his parents’ farm into a tasting room, the ‘Woifshöhle’, and its opening in September 2021, things happened quickly: WoifGin GmbH was founded at the beginning of December 2021, events were attended, marketing was driven forward, the online store was opened and more. There was already great success in the first year when ‘Das goldene Stamperl’ won Bronze at the Destillata and became the Lower Austrian regional champion. These accolades drove the development of further gin variants. The results are LuXX (with notes of lemon, lavender and lemon balm) and FiNK (sloe gin with the aroma of sloe harvested after the frost) as well as the cocktail punch creation NEPoLUXX (turmeric, ginger and more). WoifGin has been certified organic since February 2022, followed by LuXX in May. All ingredients come from controlled organic cultivation by regional partner companies. This sustainability strategy is an essential part of the corporate philosophy.

At the World Spirits Award, there was Gold for Luxx Waldviertler Premium BIO Gin and Woif Waldviertler Premium BIO Gin London Dry, and Bronze for FiNK Waldviertler Premium BIO SLOE Gin.

Antonino Riggio - The Wonderful World of Plants

Antonino Riggio founded his company only in 2005; the business grew out of an extensive passion for lupins. The plant with its large, colourful flowers grows wild in Central Europe and elsewhere in the world, and they make a favourite meal for bees. Gardeners employ lupins to improve the soil, cattle farmers know them to be valuable fodder plants. The cultivated species are referred to as sweet lupins; they contain fewer alkaloids than their wild counterparts. The seeds, which contain almost 50% protein, would seem to provide a successful alternative to soy. Clinical studies have shown other positive medicinal effects; substances derived from lupins can protect cells and counteract cancer, as well as help control cholesterol levels.

Plant amateur Riggio followed this up with another innovative idea in 2006. He developed a bitter named "Ginseno", processed from ginseng, aromatic herbs and medicinal plants. Ginseno is available in different flavours; Naturale, Amabile, Alla Menta, and Alla Manna. The latter contains a sap extract from the Manna Ash (Fraxinus ornus), which grows in Madonie, a nature reserve near Castelbuono. The dried sap contains mannite, a sugar substitute also used in pharmacology.

In future, Riggio plans further Ginseno variants, flavoured with Agrumi di Sicilia (oranges and mandarins), almonds and cactus fruit. All products are labelled "APLCEFALU" which refers to their origin: the town of Cefalù on the Northern coast of Sicily.

The trip to Carinthia to the World Spirits Award paid off: the bitter Ginseno alla Manna received a gold medal.