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Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

2B Hemp Gin: Styrian gin experience

Two visionaries, Armin Breinl (doctor, drink creator, musician) and Wolfgang Thomann (gin maker), have created a completely new gin experience with real hemp powder: 2B HEMP GIN (inspired by AEIJST). On 17th November 2018, the two invited guests to the first tasting of 2B HEMP GIN in the AEIJST GIN distillery in St. Nikolai in the Sausal Valley.

Made from organic juniper berries, this innovative gin has an impressive, mild and fruity taste and a typical hemp note. Due to its unique aroma, it not only tastes good neat, but also creates a ‘wow’ effect in cocktails – as proven in the long drink Styrian Pale Gin AEIJST refined with 2B HEMP.

For thousands of years, hemp has been grown as a valuable plant, be it for rope, fabric, paper or as an active ingredient in ointments and tinctures. Hemp has always been highly valued for its medicinal properties, yet recently has been demonised as an addictive drug and has suffered under its ensuing prohibition, originating in the USA. These days hemp is regaining importance and is being used more as a luxury food as well as in medicine as a therapeutic agent.

The Lifestyle Trading company, run by Armin Breinl, is an innovative beverage producer, which is already known amongst trade professionals for its sugar-free ‘func- tional fruit drinks’. The drinks have a high fruit content (more than 50 per cent) and additional natural, vital substances and have an energising, relaxing and regenerative effect.

At the World Spirits Award, there was silver for 2B HEMP GIN.

CCU: Pisco from Chile

Compañía Cervecerías Unidas (CCU) is a company with a wide reach, that is primarily active in Chile, Argentina, Uruguay, Paraguay and Colombia. Since its foundation in 1902, CCU has developed into an important player in the drinks world, especially in the categories of soft drinks, beer, wine, cocktails and spirits. The latter are distributed through Compañía Pisquera de Chile (CPCH). CPCH was formed in March 2005 from the merging of CCU and Cooperativa Agricola Control Pisquero Elqui Y Limari (CONTROL). This new company combines the strength and comprehensive knowledge of Pisco Control and is reinforced further by the CCU distribution and brand development capacity. CPCH boasts an impressive portfolio with various brand products, such as Pisco Mistral, Tres Erres, Control C, Campanario, Gin Kantal and others. The company is present in more than 15 countries worldwide, although the focus is on the USA, Chile, Germany and Argentina.

The production of piscos and other distillates is concentrated primarily on five valleys spanning two regions: the Copiapó and Huasco Valleys in the Atacama region, and the Elqui, Limari and Choapa Valleys in the Coquimbo region. These areas are characterised by a semi-arid climate with nine to ten dry months, plenty of sunshine and high summer temperatures. Together with the clear sky and the large temperature difference between day and night, this contributes to grape maturity with a high sugar content.

Gin Kantal won silver at the World Spirits Award.

Hohenkammer Castle – Setting an example with sustainability

An idyllic rural landscape, traditional cultivation and sustainable agriculture – all just 30 kilometres from Munich. The beautifully restored Hohenkammer Castle is located in a small community with a history dating back over 1,200 years and houses a top-class seminar centre. The castle offers 162 rooms, 26 seminar and conference rooms plus various areas for hosting celebrations.

The agricultural estate of Gut Eichethof comprises 300 hectares of land and 500 hectares of forest which also supply raw materials for energy production. The area has been consistently ecologically farmed since 1992 and has enjoyed considerable economic success. The principle of sustainability is a means of devising a successful future rather than a return to the good old days.

Guided by high quality standards, scientific expertise is just as important as practical experience. The core business of farming is the reproduction of organic seeds of which the estate is one of the biggest producers, including being number one in Bavaria. Angus cattle, Mangalitza pigs and various chicken species are reared here for the company’s own use. Further top products based on its own organic farming include pumpkin seed oil and various fruit vinegars.

More than 1,000 fruit trees and shrubs provide the raw materials for fine brandies ranging from apple to damson. 24 high-quality products are available nowadays, of which five are matured in Italian oak casks. The brandies are sold in particular to guests at the conference centre and at the castle restaurant.

At the World Spirits Award, the company achieved classification as a First Class Distillery 2014. There was also gold for the Rheinischer Bohnapfel (apple brandy), Traubenbrand Holzfass (a grape brandy aged in a wooden cask) and Vogelbeer Maulbeerfass (rowanberry aged in a mulberry cask).