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Limomacher: Regionally produced – socially labelled

Limomacher is a young Bregenz enterprise, according to their own definition “excellent in graphics, design, customer service, lemonade production, social involvement and coffee drinking”. However, a look at the brief biographies of the four-person team reveals quite a bit about their wide-ranging qualifications. All lemonades are produced regionally in Vorarlberg according to their own recipes. Short pathways right up until labelling – also labels for private customers and companies on request – reinforce sustainability, along with filling exclusively in glass bottles. The labelling, as well as the whole warehousing, are handled by Lebenshilfe Vorarlberg, a support organisation for people with disabilities. This is an indication that social thinking has been of great importance from the beginning.

At the beginning of 2018, the ‘Franz von Durst’ brand started in Spar shops, followed by the start-up shelf at Metro. The company developed a gin along with a tonic water for this purpose, as the first manufacturer in retailing that offers both as a one-stop shop. The gin that is also regionally produced goes perfectly with the tonic water and its animating and aromatic concept offers an exceptionally fruity drinking experience. Aside from the juniper base, five further botanicals play a role: angelica root provides a slight tanginess and supports the homogenous taste; orange peel is characterised by a range of aromatic substances and a fine hint of citrus; liquorice provides a complex sweetness with a slightly earthy note; elderberry has an intensive and refreshing taste; and hops gives it a special something.

“We are delighted that the Vorarlberg locals have received our gin so well and that we can expand step by step also into other provinces,” say the two young entrepreneurs.

At the World Spirits Award, gold was achieved by Franz von Durst Gin, and silver by Franz von Durst Dry Gin Wild.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Domäne Wachau: All about the grape

Austria’s most precious collection of old brandies lies in the impressive cellars of Domäne Wachau in Dürnstein. Approximately 250 winegrowing families belong to this internationally renowned wine-growers’ association. They cultivate their vineyards throughout the Wachau with an artisanal ap-proach as well as an abundance of experience and passion.

A wide range of quality wines is the foundation of production, while there is also a focus on high-proof specialities. Domäne Wachau can look back on a very long tradition of wine distillery. Over 300 years ago, Provost Hieronymus Übelbacher, builder of the Dürnstein Kellerschlössl wine cellar, wrote about the Wachau ‘Prandewein’ (brandy). Distillation has taken place in the modern style since the 1960s, with terrace wines from the Wachau and particular emphasis on the regional character.

With a regional focus and characterised by the Grüner Veltliner grape variety and the unique Wachau terroir, Veltliner brandies are double distilled in copper vats and then stored for many years in the baroque cellar at the foot of the Ried Kellerberg vineyard. The XA22 Grüner Veltliner wine brandy matures for about 22 years in small, wooden barrels to become a spicy Veltliner brandy with a strong structure and authentic character.

At the World Spirits Award, the XA22 Grüner Veltliner wine brandy won gold.

95 WOB-Punkte - Broker's Gin - Gold
Broker's Gin Limited London, AT-1190 Wien, www.topspirit.at
Fragrance: Classic aroma, juniper berries, a lot of citrus-orange freshness, a lot of ethereal oils, peely spiciness, fresh herbs. Taste: Intense juniper aroma, fresh citrus and orange notes, meadow herbs, mint, cinnamon, anise, coriander, somewhat floral touch, nice fruit sweetness, full-bodied, powerful, very long on the palate. Inhalt: 700 ml, Preis: 14,99 EUR