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PITÚ – A successful brand from Brazil

Brazil’s second largest sugarcane spirits brand is also the best-selling export brand. In Germany, PITÚ is the best-known brand in its class and is most commonly used as a spirit to make PITÚrinha, the premium Caipirinha with PITÚ. PITÚ has been imported directly from Brazil since as long ago as 1972, and is bottled in Germany. The brand owner for all European countries is the Anton Riemerschmid, Weinbrennerei & Likörfabrik GmbH & Co. KG company, which has been 100% owned by the Underberg Group since September 1996.

The Brazilian company Engarrafamento PITÚ Ltda. was founded in 1938 by two traditional families from the north-east of Brazil – Cândido Carneiro and Ferrer de Morais. The distillery is located in Vitória de Santo Antão in the federal state of Pernambuco. The company is now in its fourth and fifth generation of managers. The search for a trademark quickly led to the name ‘PITÚ’, the colloquial name for the freshwater crayfish, Macrobrachium carcinus, which can be found in a river close to the distillery.

At the World Spirits Award, PITÚ was awarded gold as usual.

Bros. J. & M. Ziegler – The art of distillation at the highest level

In Baden-Württemberg’s Freudenberg, in the idyllic landscape on the Main loop near Miltenberg, real craftsmanship takes place at the Ziegler fine fruit distillery. Everything is done with dedication and esprit – from the fruit harvest to labelling the bottles. With this special demand for quality, they have succeeded in rising to become one of the leading distilleries in Germany. These days, every connoisseur knows the name Ziegler, and the fine brandies, spirits, liqueurs, whiskies and fruit vinegars they produce.

A milestone in the 1980s was the introduction of the fine brandy Wildkirsch Nr. 1 (wild cherry), which at the same time was their foot in the door to star-rated cuisine. With cask-aged brandies and 3-litre bottles, in the following years they established themselves on the German gastronomy scene. In 2008, there followed Aureum – the first single malt whisky from Untermain, a homage to the history of the distillery, which originally began as a brewery. In the meantime, the series includes 1865 5 Year, Aureum 1865 Cask Strength, Aureum 1865 Grave Digger Edition and Aureum 1865 Grave Digger – The Bruce (both developed in cooperation with the heavy metal band ‘Grave Digger’), Aureum 1865 Chestnut Cask, Aureum 1865 Whisky Liqueur and Limited Edition Aureum 1865 Cognac Ferrand. Since 2015, a gin has been on the market, in the classic bottle as well as the metal platinum edition, a limited edition of only 3,000 units.

At the World Spirits Award, there was double gold for Saturn peach liqueur (World Spirits Award 2018 & Spirit of the Year 2018), gold for Alte Zwetschke (damson) matured in wooden barrels, Aureum 1865 Cognac Ferrand (Limited Edition), silver for Ziegler Nr. 1 wild cherry brandy 2005 limited, and bronze for mAin Kräuterlikör (herb liqueur).

Ehrenwert GmbH: One recipe – two families

One recipe – two families. Each family has its own carefully guarded secret recipe, and with the Lücke family this remained in the hands of grandfather Heinz and later his son Dieter for many decades. Long enough, thought sons Thomas and Christian. In any case, it is the ‘Felsenfeuer’ herb liqueur that once made the Lücke Distillery one of the most important in Münsterland. After the war they continued the success story which first began in the 18th century, with this herb liqueur, using the recipe that Heinz Lücke worked out. In the 1950s everyone was talking about it, but in the 1960s the era of the distillery and the herb liqueur ended. But not for good – 60 years later it celebrated its resurrection with the ‘Freudenfeuer’.

Whilst searching for a distillery, Thomas and Christian kept to family tradition, as their grandmother was a Sasse, and the Sasses’ fine distillery in Schöppingen is still well known today. Following a traditional recipe from 1947 the new liqueur is distilled in small batches and is bottled by hand after a ten-day rest period. Ready to enjoy: neat and ice cold like in the time of our grandfathers, or smoother, on ice with lightly pressed orange zest, or as a basis for a long drink with tonic water or ginger ale. To old times and new friends!

At the World Spirits Award, there was gold for Freudenfeuer.

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.