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MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Privatdestillerie Hermann Pfanner – The art of distilling since 1856

A love of fruit and the passion for producing high-quality products from the treasures of nature is the motto of this traditional family business. The company was founded by Max Hermann Pfanner, who purchased the “Landgasthaus zum Hirschen” guesthouse in Lauterach in 1856. In addition to a small beer brewery, brandies and liqueurs have been produced here for the catering industry from the outset. Williams pear brandy was launched onto the market for the first time in the early 1950s – a speciality of the day which remains a flagship product of the company even today, accounting for 80% of the overall production. Pfanner is Austria’s largest producer of genuine Williams pear brandy.

The goal of Walter Pfanner is to produce elegant and pure brandies, a distinct intensity and refined balance with a character typical of the fruit in question. The ripe fruits are selected with care and some 500,000 kilograms are refined each year using a professional approach and the latest production techniques. The name “Pfanner – der Edle” (Pfanner – the exquisite) is no coincidence.

The range of varieties on offer – Williams pear, Williams pear with honey, Subirer pear, raspberry, apricot, fruit brandy, plum, cherry, gentian and rowanberry – are presented in a confident modern design, defined by their long-standing tradition. The first Vorarlberg single malt whisky was distilled in 2005 and presented in 2009 following three years of storage in wooden barrels. This addition to the product variety was a great success. New to the range is an elegant cigar brandy creation made from Golden Delicious apples and stored in Limousin oak barrels.

Pfanner ranked 16th among the fruit brandies at the World-Spirits Award as a “Master-Class Distillery”, winning two golds and three silvers. The innovative whisky was also awarded gold by the discerning jury.

Spezialitätenbrennerei Lagler – The number one in southern Burgenland

25 quality brandies, 6 liqueurs, 3 Pannonian whiskys – this broad-based programme comes from Kukmirn, the largest fruit-farming community in Burgenland (400 ha). Or more precisely, from the well-being hotel of the Lagler family where speciality distilling is accorded particular significance in addition to a well-being oasis and seminar area. Everything which grows and tastes good has been processed to form brandy here since 1980: from apples, pears, cherries, plums and pomace to berries, wild fruits and rarities such as peach, sloe and Uhudler. The products are best sampled as part of a tasting visit to the distillery complete with an expert tour and friendly advice.

13 hectares of fruit plantations in a top location around the hotel form the natural basis for the product range. Production is based on a natural process and harvesting takes place in accordance with extensive quality controls. Pest control and fertilizer is kept to a minimum, which has a very positive impact on the flavour of the fruits. The company has been developed with tradition over the generations, based on the Maria Theresa distilling grant. The pleasure of the experience involves submersing yourself in the pleasant atmosphere: the family-owned 4-star hotel close to the untouched natural landscapes offers pure quality living in the thermal regions of southern Burgenland. An energy-charging point for relaxation-seekers, a source of energy for fans of down-to-earth cuisine and the ideal destination for top wine and fine distillate enthusiasts.

Participation in the World Spirits Award saw the company’s success continued with classification as a World Class Distillery 2013. There was gold for the cask-aged Uhudler brandy, corn malt and yellow muscatel pomace and silver for the pear brandy, rowanberry brandy and plum brandy.