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Tradition Mexico – Tequila without compromises

The friends behind Padre azul, the new tequila in the premium segment, stand united on one matter: their passion for Mexico. “We appreciate high quality tequila, and with Padre azul we are bringing an exclusive product to Europe. We searched for the perfect distillery for a long time. At Tres Mujeres in Jalisco in the highlands of Mexico we found what we were looking for.” 100% Mexico – 100% handcraft – 100% agave.

These requirements and quality criteria apply to the whole production process, which is why each bottle also wears the sought-after quality seal from the Mexican authorities, “Consejo Regulador del Tequila” (CRT). There were no compromises when it came to the design of the bottles: they are made by hand and adorned with a 270g skull which represents the skull culture of Mexico.

Padre azul is available in three grades of maturity, depending on the length of storage. The Añejo usually spends eighteen months in French oak barrels to achieve a mature, full-bodied taste. The Reposado needs at least eight months in barrels for its subtle vanilla tone. The Blanco is a clear tequila which is bottled straight after distillation – it is soft and mild in taste. None of the three need salt or lemon – you can enjoy them neat. True to the motto: no compromises.

At the World Spirits Award, the trio was very successful: there was double gold for Super Premium Tequila Padre azul anejo, gold for Super Premium Tequila Padre azul reposado, and silver for Super Premium Tequila Padre azul blanco.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Feinbrennerei Sasse: A pioneer of Korn distilling

Feinbrennerei Sasse perfectly combines the tradition of craftsmanship with the development of innovation. On the evening of St. Nicholas’ Day in 1987, Rüdiger Sasse held a bottle of Korn (grain distillate) in his hand, which his grandfather had distilled decades before. This moment was the inspiration for an idea that was to change the world of distilling, namely to redefine Korn as a high-quality spirit.

Sasse was the first distillery to recognise the potential of barrique ageing for Korn and perfected it. The resulting mild, golden Korn is a matured and complex grain distillate that no longer has anything in common with the simple ‘clear spirit’ produced long ago. Today, young and committed distillers continue the tradition, believe in regional raw materials, water from their own spring and organic ingredients. In Schöppingen, high-quality distillates are created with lots of passion and patience, handcrafted from the first ingredient through to the final bottling. This way, Feinbrennerei Sasse not only retains its history of almost 300 years but makes it shine again and again with new ideas.

The World Class Distillery 2025 was awarded Gold to Nju Korn Mild, Lagerkorn V.S.O.P., Nju Korn fruchtig, Nju Korn wuchtig, Lagerkorn Atlantic Finish, Cigar Special, Lagerkorn Rebellion, Heide Gin, Lagerkorn Good Luck Preussen and Limoncello.

Château de Laubade: Armagnac in its purest form

The largest estate in the Armagnac region has been under the ownership of the Lesgourgues family for three generations. The Château is located at the heart of the prestigious Bas Armagnac region and was founded in 1870. It was purchased by the grandfather of the current owners, brothers Arnaud and Denis, in 1974. The family empire grew over the years to include various other vineyards (Bordeaux, Graves and Madiran). The Ugni Blanc (47%), Baco (30%), Colombard (15%) and Folle Blanche (8%) varieties are cultivated over an area of 103 hectares, forming a broad basis for the refinement of the various quality Armagnacs.

Here, the focus has been on sustainable cultivation for more than 40 years, and so some 600 sheep live on the estate, grazing between the rows of vines and providing plenty of natural fertiliser. More than 2,800 casks containing 430 litres are distributed among seven cellars. Only the best Gascony oak wood is used to make the 150 new casks required each year and these are produced at the company’s own barrel-makers. The ‘treasure chamber’ of this traditional company contains excellent products from more than 80 vintage years dating as far back as 1893. The ‘Methuselahs’ – distilled before 1930 – are stored in glass containers in a room that goes by the name ‘Le Paradis’. The ‘heavenly’ products made by this market leader are exported to more than 50 countries and are ambassadors for French lifestyle and culture.

This Master Class Distillery 2022 received gold for Château de Laubade Les Curiosités l'Enchanteur, Château de Laubade Intemporel 12 Ans Armagnac and Château de Laubade Cask Strength 2003, and silver for Château de Laubade Vintage 1973 and Château de Laubade Vintage 1982.