World-Spirits Online Guide Abo – order now

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.

Heimat Distillers: Taste from the homeland

In an old natural stonework in Schwaigern near Heilbronn sits one of the largest spirits manufacturers in southern Germany. Marcel Eßlinger, Raphael Heiche and Rouven Richter work sustainably here and with attention to detail. They have been friends since childhood. Rouven’s father and Raphael’s father-in-law are the fifth generation to run the family-owned distillery. The trio started looking into distillation early on and gin is integral to their evenings together. As regards the recipe for their own gin, ‘authentic taste from the homeland’ was to be put into bottles. 18 hand-selected botanicals were processed, such as meadow sage and thyme, as well as apples from the regional meadow orchards. Distilling takes place in a traditional copper pot still in a small batch procedure, then the gin matures in a stoneware barrel.

Their latest product is Rum Ramero, which matures on site in one of the biggest rum barrel warehouses in Germany. The story of how it evolved is interesting. In 2014, the three founders headed to Guyana for a social project, where they met an enthusiastic sugarcane farmer – today the basis for their own rum brand. The sugarcane comes 100% from natural cultivation and is fair trade. With every bottle sold, they are supporting social projects in the cultivation regions. “Only through the maturation in our own barrel warehouse can we bring the quality to the required level,” Rouven explains. “For us, barrels are more than a receptacle, they are the decisive ingredient for individuality.”

At the World Spirits Award, gold was awarded to Ramero Rum Blanco, silver to Heimat Dry Gin, Ramero Rum Cask Selection and the ginger spirit Ingefaer, and bronze to Heimat Barrel Aged Dry Gin.

Gin of Hearts: Social project as a homage to Ghana

The former German national football team player Gerald Asamoah launched a gin project in autumn 2021 along with Michaela Habbel and his friends Timo Marner and Jens Conrad. The name Gin FOURTEEN is a reference to Gerald’s jersey number 14, which has a great significance for him. Due to his professional career, especially at FC Schalke and as a football manager, Gerald Asamoah feels a close bond with the Ruhr region. He wasn’t actually a gin drinker, but he came into contact with the subject through a thank-you project for donations to his foundation for children with heart conditions. The foundations of Gin FOURTEEN were laid back then and positive feedback led to the idea of making it accessible to a wider public.

The production avoids artificial aromas and additives, using ingredients from responsible and sustainable cultivation. Mango and papaya are typical fruits for Gerald Asamoah’s home country of Ghana – the gin is a homage to his homeland and Africa. It is made at the Heinrich Habbel Distillery in the southern Ruhr region. Every bottle supports social projects, including the ‘my Boo Ghana School e.V.’, which enables children in the Ashanti region to attend school and was created by staff at my Boo GmbH, which along with the Yonso Project in Ghana makes bamboo bicycles in Ghana and Kiel.