World-Spirits Online Guide Abo – order now

Die Brau- & Brennwerkstatt: Great taste from the Swabian Forest

The ‘distillery workshop’ in Welzheim is a handcrafted masterpiece, designed and modified especially according to the wishes and requirements of master brewer Mark Schlaipfer. After over 25 years of experience in the industry and many years of distilling fine spirits, he began to produce gin in 2016. The aim is for straightforward and good products with a connection to the region, the Welzheim Forest, as the quality of a gin depends largely on the spices and flavour carriers. With great love for detail the recipes are fine-tuned, fir tree shoots collected and herbs selected. Very deliberately, only small batches are produced, carefully and without rushing – but with lots of love.

After the High Fir Welzheimer Wald Dry Gin, new creations such as the High Fir Summer Edition, High Fir Pimped Peach Gin and Waldfee Liqueur were developed.
The new Barbar London Dry Gin with eleven botanicals is another product with an interesting connection to the region. Welzheim is located at the “Limes”, the frontier wall between the Germanic and Roman empires. Cultural exchange also occurred here, and the cuisine was enriched by both cultures. Thus this gin is a combination of Mediterranean herbs, local spices and fruits such as apple and elderberry. In addition, almost forgotten spices, such as fenugreek seeds, are macerated. The result is a Mediterranean, fruity combination with a peppery sharpness.

At the World Spirits Award, there was silver for Barbar London Dry Gin.

Absintissimo – An unusual distiller career

René Wanner used to be a police detective in Geneva, these days he is one of the most well-known absinthe distillers in Val-de-Travers, the traditional region of production in the Swiss canton of Neuenburg. Just like all the people who live there, he can tell many stories about the colourful history of the “green fairy”. Once taken as a medicine, it was later marginalised and then, in 1908, prohibited. Only since 2005 has absinthe again been produced legally. René Wanner revives ancient recipes, distils slowly according to olden specifications and only in small amounts. The result is very aromatic, yet mild and agreeable. A lot of effort is necessary: for 3,000 bottles you need about a ton of wormwood (Artemisia absinthium), in addition to large amounts of green aniseed and star aniseed, mint and balm, coriander and fennel, hyssop and liquorice.

Aside from his talent as a distiller, René Wanner also has a talent for promoting and selling his products. He greets his visitors to the sounds of an alpenhorn, he also learnt yodelling after retirement, and he guides the degustations multilingually: in German, French, Italian and Swiss-German. This is accompanied by anecdotes from moonshiner times – and also, on request, by dishes refined with absinthe from his small kitchen. As a member of a gastronomic brotherhood, he naturally keeps the recipes very secret. The icing on the absinthe cake are the originally designed bottles.

At the World Spirits Award, the absinthe range impressed the judges: gaining gold for La 68…harde, Bleue à Fernand, Bloody Fairy, Cinquante & Une, La Cavassonne, La Fée de la Rade and La Fée Verte, as well as silver for Bleue Bacchus and De Bleu de Bleu.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.