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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

5020 Gin: Bottled Life – Handcrafted in Salzburg.

In the heart of the city of Salzburg, at Rainberg 5, there is a farmhouse which was built in 1671. In these historical surroundings, the 5020 London Dry Gin is produced in small batches. The centrepiece is the small distilling room, where all the stages are carried out by hand and where the gin is gently distilled in a 100-litre copper vat. The distilling process alone takes between 24 and 26 hours, and only takes place in small batches of 75 to 80 bottles – following the motto ‘back to the roots’ in the beautiful city of Salzburg with the postcode 5020. And on the subject of the roots of gin, London Dry Gin is made exclusively of natural ingredients which are processed in their most original form. 5020 Gin uses 23 organically cultivated botanicals. By hanging an aroma basket directly in the still, the hand-selected essences can develop their aroma perfectly. The gentle increase in temperature, constant inspections and four weeks of storage in glass demijohns perfect its quality.

Stephan Koudelka taught himself all about gin distillation over many years, accompanied by disappointments and setbacks. Perseverance, meticulousness and passion were his partners on the path to his unique recipe. Care in the selection of ingredients, patience during the distillation process and a love for detail characterise the distiller. All the way to the features of the characteristic bottle, you can see that, in this small craft distillery with its special charm, quality is valued highly, and this was rewarded with silver at the World Spirits Award.

Giovanni Dri and His Grappa - Children of the Mountains

"As the best of the vintners in his region, Giovanni Dri is someone I hold in high regard for his Ramandolo - fruity and honest, full in character and racy." This praise from Luigi Veronelli for the sweet wine Ramandolo from the indigeneous grape variety of Verduzzo can also be applied to the grappa variety. The grapes thrive at the foothills of the wine-growing area in the extensive DOC Colli Orientali del Friuli area in the province of Udine. The vineyards are located on steep southern slopes, protected by the 1,700 meter-high Monte Bernadia.
From a small plot of land with virtually impassable vineyards and an old cellar, Giovanni Dri has since 1968 developed one of the most acclaimed estates in Friaul. He is an ambitious, headstrong entrepreneur - and a passionate dreamer. "I believe in the strength of vineyards with their simple and honest fruit, because they bring the sensation of those things under the heavens which are allowing me to dream." His products are also like this - simply expressive.
"I don't want any complicated technology - I am led by tradition. My wife inspires and supports me, while my children are the joy of the future." That is reflected in the simple architecture which allows enough space for the slow maturing of the products. Due to this, it is only after three years that the Grappa Ramandolo comes onto the market: unique and very individual, fresh and fruity (distillation takes place just a short time after harvesting, which guarantees its purity), with typical aromas of almonds and other nuts, and an almost austere, heavy sweetness, however very refined and concentrated. One simply has to like it and likes it more with every sip. The jury at the World-Spirits Award also liked it - and awarded it with a gold medal.