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MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Schwarze & Schlichte – Brand personalities from Westphalia

The family business Schwarze & Schlichte from Westphalia has been representing the highest quality spirits for the last 345 years with a distinct range of national specialities, regional traditional brands and successful international innovations. This top quality is based on a distilling tradition acquired over centuries which has been passed down over twelve generations. Even today, distilling and maceration still take place at the company’s own distillery where plenty of time and skill are invested. The selection and processing of the best raw materials and continuous control of the production process ensure a consistently high quality. One factor for success is the ongoing brand management in accordance with the specific requirements of the various brand personalities.

Three Sixty Vodka is one of the purest and mildest vodkas in the world. A fourfold distillation process ensures tangible softness and exceptional clarity while the purity of the vodka is all down to the time-consuming “Diamond Filtration” process: the finest filters are used, set with crystals like diamond dust, to remove even the smallest of suspended particles from the distillate. Even the packaging is unique: the facet-cut bottle of pure white shiny glass sets off this premium vodka to perfection. A black velvet label completes the sophisticated design.

The Grappa Bianca from Scavi & Ray is characterised by its full-bodied balanced flavour with powerful and intense aromas of marc. This crystal-clear brandy is soft and deliciously balanced thanks to the exquisite skill of the master distillery. The intense and fruity aroma is reminiscent of the sun-soaked vineyards in Italy.

Both products received a silver medal at the World-Spirits.

Château Steinle Manufaktur: Globally recognised gin from what’s probably the smallest distillery in the world

Frank Steinle is an economist and marketing specialist – and a great lover of handmade products, good food, good wines and the best gin. In 2013, the idea was born for his first products. His philosophy is clear: excellent products cannot be created on an industrial scale. They can only develop based on a foundation of high-quality ingredients, when you know where they come from, and how they are produced and processed. Craft distilleries are the future: Quality before quantity!

Everything is manual work here: grinding the botanicals, distilling over real fire, filling, labelling, and numbering the bottles. “We only use high-quality alcohol based on wine and we don’t use any additives. The gins contain 100% of the essential oils of the botanicals.”

HERRLICH GIN is a straight London Dry Gin with 28 botanicals, BAYERISCH GIN is a hearty Bavarian Dry Gin with a hop and malt flavour and 32 botanicals, refined with some stone pine wood, PINKCAT GIN is a tart, fresh and fruity Old Tom Gin with 29 botanicals and the original ULMER GIN (a registered trademark) is a fine London Dry Gin with 20 botanicals. This year, the company is participating with its second commissioned work: HONIG GIN is a London Dry Gin with 10 organic botanicals. The organic honey is handmade in Ulm by the company Bienesto. HERRLICH BLUE MAGIC Dry Gin is also presented with 29 organic botanicals. It is refined with spices and transforms from royal blue to violet with tonic water.

At the World Spirits Award, there was gold for BAYERISCH GIN and HONIG GIN, and silver for HERRLICH GIN BLUE MAGIC, ULMER GIN, HERRLICH GIN and PINKCAT GIN.

Finest Beverages: Huckleberry Gin – A homage to friendship

For more than 30 years, the experienced master distiller has run the family business in the Black For-est, now in its third generation. Behind the brand he is joined by Max and Jens, two beverage retailers from Munich. At every bottling they are all present, and each bottle passes through their hands. As well as being helping hands, this quality control is very important as the ‘fruits of their labour’ are sent out to friends in the furthest corners of the world.

The gin is a homage to their friendship and is distilled lovingly and peacefully using 22 botanicals. The name Huckleberry – another word for blueberry – reveals an important ingredient. Added to this is the typical flavour of juniper berries, but also angelica root, coriander seeds, ginger root, a little cin-namon and a hint of lavender. To make the gin fruitier, lemon peel, elderflower, hop blossom, pep-permint and raspberry are added. It is triple distilled and, as the last step, fresh raspberries and blue-berries are added, which give the gin its special berry flavour. The blueberry fragrance spreads throughout the room as it is distilled and bottled. And, at the end of a hard day’s work, everyone drinks to friendship.

At the World Spirits Award, there was bronze for Huckleberry Gin.