World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Nordic Premium Beverages: High percentage from the far north

Ilomantsi is the easternmost community in Finland, situated in North Karelia on the border with Russia. The company was founded here in 1989 and initially produced berry wines and spirits for the local market. Today it focuses on distillates. The natural landscape plays its part in only the highest quality, purest raw materials being processed. All the spirits, wines, sparkling wines and liqueurs are made of carefully selected berries and plants from Finland. True to the origins in the land of 187,888 lakes, exclusively fresh spring water is used as the basis for the drinks. And the development of a new product always starts with a story.

In the case of Oath Gin, it started with the Finnish Formula 1 racing driver Valtteri Bottas asking whether a gin could be manufactured for him. He originally only wanted a single batch for himself and his friends, but he liked the end product so much that he wanted to share his enthusiasm and make it available on a wider scale. In the beginning, there was the idea of apple and oats (coming from fields belonging to Bottas’ family), actually an apple cake. With the innovative idea of vacuum distillation of the apple peel, the master distiller Asko Ryynänen succeeded in capturing the essence of this traditional bakery item in the form of a gin. Together with the subtlety of the oats, juniper berries, a few additional secret ingredients and their own naturally filtered spring water, a New Western Style Gin emerged.

At the World Spirits Award, bronze was awarded to OATH Gin.

Edelbrennerei Armin Nachbaur: Experience and enjoy s' Kriasi

Fraxern is a mountain village in Vorarlberg with around 700 inhabitants. It is nestled on a sunny south-facing slope between Feldkirch and Dornbirn at around 900 metres above sea level. There is written evidence of the ‘Krisbeeren’, as cherries were called back then, as long ago as the 16th century. At the turn of the 18th and 19th centuries, there were over 10,000 standard trees here, providing a considerable source of extra income for the farmers, as the fruit was in demand even in neighbouring Switzerland. In the year 2000, only 2,000 trees remained and today, there are maybe only 200 still in full production.

Heidi and Armin Nachbaur cultivate over 50 trees on two steep slopes facing the Rhine Valley as a sideline. Dug up as wildlings in the neighbouring forests, they were grafted with regional varieties of cherries used for distilling kirsch. The cherries are picked without stems using long wooden ladders. This process is called ‘mälka’, because the hand movement resembles that of milking a cow. For around two weeks, work is carried out from six in the morning until eight in the evening, with five to ten helpers from the village and the surrounding area. All of them work for free and have ‘grown up with the standard tree’. Depending on the year and the weather, three to five tons are harvested, which are all refined in the in-house distillery. Customers can learn on site about the cultivation, varieties and care of the trees as well as their harvesting and processing. This means that the consumer can enjoy a regional, high-quality product whose production can be traced sip by sip. The maintenance of the standard trees is intended to keep the tradition alive in the municipality and make a small contribution to the preservation of a unique cultivated landscape.

Hochstamm Kirsche won gold at the World Spirits Award.