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Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

El Negocio Tequila: An exciting combination of two worlds

El Negocio combines the expertise of a Napa Valley winemaker and the traditions of the tequileros in Jalisco to produce top tequila. The producer is committed to tried and tested methods, natural variations and craftsmanship. Master distiller Chava Rosales has a wealth of expertise that has been honed over three generations.

Mature Tequilana Weber agave from the mineral-rich Zona Valles is cooked in stone ovens, extracted using traditional techniques and processed in the open air with artisanal precision. After fermentation, the tequila is double distilled in a copper pot still and stored in stainless steel to preserve its purity. This tried and tested process takes into account natural variations and avoids additives, so that each harvest is a reflection of the essence of the agave, similar to vintages of fine wines. Aged varieties go into once-used French oak barrels from the renowned Memento Mori winery in Napa Valley, which were used to produce a 100-point Cabernet Sauvignon. In Jalisco, the barrels are medium-roasted and refilled with wine, which ensures depth and complexity. The finely grained French oak is perfect for enhancing the nuances that lovers appreciate in tequilas from the valley. El Negocio is proof of what tequila can be when craftsmanship and tradition merge: an authentic spirit that combines the nuanced restraint of winemaking with the unbridled spiciness of tequila.

At the World Spirits Award 2025, there was Gold for El Negocio Tequila Blanco and El Negocio Tequila Joven, and Silver for El Negocio Tequila Reposada.