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MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Stock Polska – Prestige products with history

Polmos Lublin (known today as Stock Polska) was founded by the industrialist Emil Plage in Lublin in 1906 and was able to survive both world wars and the communist state leadership. The company was nationalised in 1948 and re-privatised in 2001. It traded on the Warsaw Stock Exchange until 2005 and was sold in 2006. The new owners, Oaktree Capital Management, purchased the spirits division from Eckes Stock in 2007 and thereby laid the foundations for the current Stock Spirits Group. The company has its headquarters in Luxembourg, its service centre in Great Britain and its production sites in the Czech Republic, Italy and Poland.

Stock dates back to the year 1884 when Lionello Stock founded a beverages business in Trieste. He purchased a distillery in 1920 in what is currently part of the Czech Republic with the aim of tapping into new markets. This was followed by distilleries, bottling plants and warehouses in Italy, Austria, Poland, Hungary and Yugoslavia. In the 1920s, Stock was one of the biggest companies of its kind in Europe.

After an absence of 70 years, Stock returned to Poland and began to manufacture at the historic site of Lublin, 150 kilometres south-east of Warsaw. Intensive investment led to the creation of the most modern distillery in Poland and a leadership position on the vodka market. Poland’s most popular flavoured vodka is produced here: Zoladkowa Gorzka.

Lots of Stock products are produced by traditional recipes. These classical brands appeal to connoisseurs all over the world. In return, work is constantly being done on innovations that correspond to modern tastes and new drinking cultures. Quality standards are constantly upheld in both areas, of course.

The quality of the products was recognised at the World Spirits Award with a gold medal for the Orkisz Spelt Vodka.

Appleton Estate – Rum from the heart of Jamaica

In the lush Nassau Valley, in the famous Cockpit Country of the island, lies Appleton Estate. For more than 265 years, authentic premium rums have been manufactured here in traditional ways, and experience has been passed on from generation to generation. The terroir, with its ideal climate, fertile soils and natural spring water, provides the best conditions for distillation. Out of respect for the land, environmentally-friendly initiatives ensure that Appleton Estate, as well as the headquarters in Kingston, work in a ‘green’ way.

Joy Spence, who in 1997 became the first woman to be recognised in the spirits industry as a ‘master blender’, originally studied analytic chemistry. In 1981, she started working as head chemist in the Appleton team, and it is not only thanks to her abilities and her passion for what she does that she has become a living ‘trademark’ for the exceptional rum range; her heart-warming and spirited personality is a part of Appleton Estate.

Appleton Estate is well-known for its premium rum – Appleton Estate Signature Blend, Appleton Estate Reserve Blend and the rare Appleton Estate 12 year. In addition, there are also two ultra premium rums in the programme – limited editions of Appleton Estate 21 year and Appleton Estate 50 year.

At the World Spirits Award, the Jamaican rums showed their high class: with double gold for Appleton Estate 12 year, and gold for Appleton Estate Reserve and Appleton Estate Signature.

Khemani Group – Big player from India

The Khemani Group, a family business in which three generations work together, is one of the leading companies in India, with more than 30 years’ experience in the distilling and brewery industry. In two distilleries, with a total daily capacity of 65,000 litres of neutral alcohol, grain-based spirits are produced to international standards, and international brand- name products are bottled.

The company was founded under the title ‘Royal Distillery’ in the picturesque surroundings of the former Portuguese colony, Daman, on the Arabian Sea. The aim was to combine the Portuguese and British flavours and traditions in the production of alcoholic drinks. Based on this, they developed their own classic line of excellent products and solid business practices which led to remarkable growth. The original distillery has since been constantly expanding and is now state-of-the-art, always with an eye on international and global quality requirements.

Despite of taking a global leap, the Khemanie Group strives to uphold their committment to quality, which effort has won them international recognition. Having successfully scaled up in capacity, the state-of-the-art distilleries group now proudly offers a wide range of products and packaging sizes, ranging from 50ml sachets to 2,000 ml glass and PET bottles.

At the World Spirits Award, there was gold for Thomas Crown Whisky, and silver for Royal Circle Whisky.