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Mar Azul: Top tequila from Jalisco

Mar Azul Tequila is owned and run by Susana Sutton, who has given tequila a new look. The Mar Azul brand grew from the idea of producing an affordable premium tequila that met high international demands but would be based on a family recipe with natural ingredients, without artificial additives or sugar. More than a decade ago the vision began to take shape, in which every step from cultivation to bottling is strictly controlled by the family. The first agave fields were planted in Jalisco, the historical birthplace of tequila, with ideal conditions for the blue agave. Eight years later the first harvest took place, and thus began their dream of an excellent tequila.

The brand’s standards apply to the individual production steps as much as they do to the broad taste spectrum and innovative marketing, especially in terms of the imaginative bottle design. Only the ‘heart’ of the agave is boiled in stainless steel ovens (autoclaves), the distillate passes through an ultra-filtration process and a customised ageing process in white oak barrels from Kentucky. The product range includes traditional and flavoured tequila, with Añejo, Reposado and Blanco on one side, and coffee, almond, chocolate, banana, coconut, mint and pomegranate flavours on the other. These are sweetened with agave nectar, which further emphasises the unique taste.

At the World Spirits Award, there was gold for Mar Azul Tequila Añejo, silver for Mar Azul Banana Tequila, Mar Azul 100% Agave Azul Chocolate, Mar Azul Tequila Pomegranate and Mar Azul Tequila Coconut.

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Limomacher: Regionally produced – socially labelled

Limomacher is a young Bregenz enterprise, according to their own definition “excellent in graphics, design, customer service, lemonade production, social involvement and coffee drinking”. However, a look at the brief biographies of the four-person team reveals quite a bit about their wide-ranging qualifications. All lemonades are produced regionally in Vorarlberg according to their own recipes. Short pathways right up until labelling – also labels for private customers and companies on request – reinforce sustainability, along with filling exclusively in glass bottles. The labelling, as well as the whole warehousing, are handled by Lebenshilfe Vorarlberg, a support organisation for people with disabilities. This is an indication that social thinking has been of great importance from the beginning.

At the beginning of 2018, the ‘Franz von Durst’ brand started in Spar shops, followed by the start-up shelf at Metro. The company developed a gin along with a tonic water for this purpose, as the first manufacturer in retailing that offers both as a one-stop shop. The gin that is also regionally produced goes perfectly with the tonic water and its animating and aromatic concept offers an exceptionally fruity drinking experience. Aside from the juniper base, five further botanicals play a role: angelica root provides a slight tanginess and supports the homogenous taste; orange peel is characterised by a range of aromatic substances and a fine hint of citrus; liquorice provides a complex sweetness with a slightly earthy note; elderberry has an intensive and refreshing taste; and hops gives it a special something.

“We are delighted that the Vorarlberg locals have received our gin so well and that we can expand step by step also into other provinces,” say the two young entrepreneurs.

At the World Spirits Award, gold was achieved by Franz von Durst Gin, and silver by Franz von Durst Dry Gin Wild.