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MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Rhumerie de Chamarel - Rhumerie de Chamarel – A newcomer with vision

This high-quality rum from the island of Mauritius is produced in line with ecological guidelines. The products are distributed in Austria by the company Wind GmbH, based in Traiskirchen (www.wind-plast.at).

The road leads through extensive pineapple plantations and fields of sugar cane up to the distillery at an altitude of 300 m in the South-West of the island. Designed by a renowned architect, the building is elegant and authentic and a fine example of modern construction with its natural materials such as wood, stone and water. The comprehensive concept also incorporates the L’Alchimiste restaurant where up to 80 guests can savour the sophisticated regional cuisine. At the “Sugar Cane Spirit” boutique, various types of rum are on offer (White Rum, Le Coeur de Chauffe (fine brandy), Rum Paille (stored in wooden casks), Rum Arrange (flavoured with fruits and spices) as well as an exclusive clothing range, hand-made products and a small jewellery collection.

The location and climate of the fertile valley promote the growth and quality of the sugarcane. The sugarcane is harvested by hand in the early hours of the morning and processed at the mill within four hours. The fields are not normally burnt, as is usually the case, to make harvesting easier. Even when distilling at the highest modern levels of technology, nothing is wasted: the bagasse – the fibrous remnants of the sugar production process – is burnt to obtain energy. The chimney contains the very latest smoke filters and the ash is used to fertilise the fields.

The company yet again impressed at the World-Spirits Award, with one gold and four silvers.

Caribbean Spirits Limited: Small batches from the Caribbean

Eike Lauff, an international chef with various branches of his parents’ restaurant around the world, from Germany to Canada and the Caribbean, has been involved in the spirits sector since 2015. At the heart of his idea is the principle of only using local tropical fruits from the island of St. Lucia to produce Caribbean spirits. What began as a hobby quickly gained in popularity, especially on the local tourist market.

The raw material comes from island farmers as well as from private gardens belonging to islanders with surplus seasonal fruit. Handmade small batches from one copper pot still are currently available in six varieties: four Eau de Vie, a vodka made with taro, a starchy tuber, and a gin, made with juniper berries and a selection of local botanicals.

Caribbean Craft Distilling is currently only marketed in St. Lucia, and Eike Lauff works with the retailer Island Mix Café/Craftstore in the Rodney Bay Community for all spirits. Many hotels, restaurants and resorts, including Bay Gardens Beach Resort and Coco Palm Resort, already appreciate the variety and quality of the products.

At the World Spirits Award, there was silver for Five Finger Gin and Taro Vodka.

Schraml distillery in Steinwald – Craftsmanship in historical surroundings

Even hearing the list of the broad range of products makes you want to smell and taste all these delicious things: whisky, fine fruit brandies and the ‘Schraml Reserve’, beer brandies (‘Zoiglbrand’ is a patented speciality made from beer produced in the communities of the Upper Palatinate), spirits and gin, liqueurs and Christmas items.

Gregor Schraml represents the sixth generation in the old family business in Erbendorf. This kind of traditional craftsmanship requires a historical setting: the romantic and mysterious location is the ‘Alte Propstei’ (Old Rectory) in Erbendorf, a 12th century monastery (first mentioned in a document in 1150), whose cross vaults and underground corridors turn every event into something special. An experimental show distillery is being built, where experiments with berries, nuts and raisins will be conducted.

The landscape of the Steinwald nature reserve is craggy and densely wooded. Typical Upper Palatinate fruits such as juniper and elder grow on the meagre soil and the lonely corners of the Scottish Highlands spring to mind. It therefore comes as no surprise that whisky has secured itself a special place in the product range. According to Whisky Guide Deutschland (publisher of ‘Der Whiskybotschafter‘), the 10-year Single Grain Whisky Stonewood 1818 is the oldest known German whisky, making the company the oldest whisky distillery in Germany. Further varieties are the Stonewood Woaz (Single Wheat Malt, 5 years) and Stonewood Dra (Single Malt, 3 years).

Fruit, timber, experience and time – these ingredients are typical of this combination of tradition and modernity. The Schramls want to raise awareness of the superior quality of these products which result from patient, traditional craftsmanship and aim to teach consumers the value of slow enjoyment.

At the World Spirits Award, the distillery was classified as a First Class Distillery 2014 and received gold for the beer brandy, and silver for sloe, Mirabelle plum and gin.