World-Spirits Online Guide Abo – order now

Prevelon: Premium vodka by order of the Kremlin

Kremlin Premium Vodka was created as the official drink for all diplomatic receptions and banquets at the Kremlin and was intended as the hallmark of high-ranking events. The decision in favour of the most traditional Russian drink was unanimous. It was only produced on special order and in limited amounts. The first large batch of this ‘protocol’ vodka was ordered in February 1945 for the Yalta Conference. Kremlin Award Grand Premium came on the market in 2011 and is exported to 38 countries, and in many of them it holds the top position in the ultra-premium vodka category. Since 2016, the product range has included Kremlin Award Classic, which enjoys great popularity amongst all partners.

Two products have been added to the product range. Kremlin Award Organic is based on alcohol that is produced from the highest quality organic wheat, and on natural drinking water. The vodka passes through a multi-stage purification through pure birchwood charcoal. The alcohol for Kremlin Award Vintage is made from organic grains from the same harvest. The wheat grains are stored in a grain silo until they reach their physiological maturity in order to get a high-quality base product. The ‘luxury alcohol’ is then mixed with natural drinking water and, after purification, is granted a resting period. Production is limited to the year stated on the label.

At the World Spirits Award, there was gold for Kremlin Award Organic and Kremlin Award Vintage.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

APU – From small state monopoly to global player

APU is an abbreviation of the Mongolian words Arkhi (vodka), Pivo (beer) and Undaa (drinks). Since it was first established in 1924 as a state-owned enterprise with 14 employees, APU has developed to become a leading producer in the beverage industry with more than 800 skilled employees. The broad product range extends from vodka (more than 40% market share) to beer, milk, juice and soft drinks and is distributed to more than 6,000 sales points by the country’s largest distribution network. Exports are also on the increase.

APU was converted to a joint stock company in 1992 with 49% of the shares being listed on the new Mongolian stock exchange. Privatisation was completed in 2001 when the existing management took control of the oldest company in Mongolia. 51% of the state-owned shares were publicly auctioned off. By 2004, the company had developed a state-of-the-art brewery and vodka distillery with an output of 6 to 8 million litres per year – the result of an investment programme totalling 45 million USD. The distillation process has been fully automated and computer-controlled since 2009 with a daily production of 15,000 litres. Further expansions took place in 2010 and the capacity currently totals 10 million litres. The technology and distillation equipment was supplied by leading companies in Germany, Italy and Austria.

APU is renowned for producing the purest vodka from the most refined wheat on the extensive steppe land areas of Mongolia. Spring water taken from a depth of 179 metres adds the finishing touch. Nine vodka brands are produced at the country’s biggest distillery, two of them specifically for the global market: Chinggis Khan and Soyombo. This year again, both won over the jury at the World Spirits Award: the Grain Vodka Chinggis Khan (Spirit of the Year 2014 & World Spirits Award 2014) received double gold and the Grain Vodka Soyombo was awarded gold.

Levante Spirits: Tuscan gin from the amphora

The idea for the company Levante Spirits was born in Florence, inspired by the wind of the Levant, which in the past led many explorers into exotic worlds and promoted the trade of goods. This is evoked by the Old Sailor Coffee Liqueur, a drink based on rum, which recalls Adriatic seafarers at the end of the 18th century. Today it is all about innovative impulses for spirits according to traditional recipes – based on the conviction that what is truly novel can only be made using regional resources.

The navy-blue London Dry Gin is made exclusively from organic raw ingredients of Tuscan origin. The wheat for the basic alcohol comes from Mugello to the north of Florence, while the juniper – ginepraio which literally means ‘juniper thicket’ – comes from three different regions, along with coriander, angelica root, orange and lemon peel, strawflower and briar rose. The distillation in a specially constructed still is followed by a six-month refinement in environmentally friendly containers: handmade amphora from cocciopesto, a raw material made of recycled materials. It was already known in ancient Rome as a building material for baths and aqueducts. The mix of ground bricks, clay, sand, spring water, cement and natural reinforcement fibres displays a remarkable porousness after weeks of natural hardening – perfect for the refinement of texture and taste.

At the World Spirits Award, double gold was awarded to Ginepraio Amphora Navy Strength (Spirit of the Year 2022), as well as gold to Ginepraio Organic Tuscan Dry Gin.