World-Spirits Online Guide Abo – order now

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.

2B Hemp Gin: Styrian gin experience

Two visionaries, Armin Breinl (doctor, drink creator, musician) and Wolfgang Thomann (gin maker), have created a completely new gin experience with real hemp powder: 2B HEMP GIN (inspired by AEIJST). On 17th November 2018, the two invited guests to the first tasting of 2B HEMP GIN in the AEIJST GIN distillery in St. Nikolai in the Sausal Valley.

Made from organic juniper berries, this innovative gin has an impressive, mild and fruity taste and a typical hemp note. Due to its unique aroma, it not only tastes good neat, but also creates a ‘wow’ effect in cocktails – as proven in the long drink Styrian Pale Gin AEIJST refined with 2B HEMP.

For thousands of years, hemp has been grown as a valuable plant, be it for rope, fabric, paper or as an active ingredient in ointments and tinctures. Hemp has always been highly valued for its medicinal properties, yet recently has been demonised as an addictive drug and has suffered under its ensuing prohibition, originating in the USA. These days hemp is regaining importance and is being used more as a luxury food as well as in medicine as a therapeutic agent.

The Lifestyle Trading company, run by Armin Breinl, is an innovative beverage producer, which is already known amongst trade professionals for its sugar-free ‘func- tional fruit drinks’. The drinks have a high fruit content (more than 50 per cent) and additional natural, vital substances and have an energising, relaxing and regenerative effect.

At the World Spirits Award, there was silver for 2B HEMP GIN.

Zwack – Hungary’s number one

Hungary’s ‘national drink’ Unicum was first produced in 1790 by a doctor to the royal court of Emperor Joseph II. This was the start of a success story which continues to the present day. The company was founded in 1840 and József Zwack & Co. established itself as a renowned manufacturer of beverages, exporter and purveyor to the court around the turn of the century.

In World War II, the factory was destroyed and after reconstruction in 1948, it was nationalised under the Communist regime. The Zwack family lost everything and had no choice but to leave Hungary and flee to the USA – along with the secret recipe for Unicum. In 1988, during the communist era, Peter Zwack (a representative of the fifth generation) was the first entrepreneur to return to Hungary and re-bought the distillery. A year later, Hungary was the first country in Eastern Europe to experience the fall of the Iron Curtain and the borders were open again.

In 2008, Peter Zwack handed the management of this family business on to the next generation following two decades of successful work building up the company. His son Sandor is the new chairman and his youngest daughter Izabella is a member of the company management. Today, Zwack along with his flagship product Unicum (a reclaimed cultural possession of the country) and other exceptional products have been classed as a “truly outstanding company” (Forbes Magazine).

This also confirms the company’s success at the World Spirits Award: Zwack was classified as a First Class Distillery 2012 and there were three golds for the Kalinka Vodka, Zwack Unicum and Unicum Szilva.

The Sweet Potato Spirit Company: Spirits from the sweet potato

Everyone knows the sweet potato as a side dish to a juicy steak, but who would think of it as a basis for a high-quality spirit? First, someone has to have the idea, and then they have to somehow raise this rather ‘modest’ root vegetable to a higher level. To give the orange pulp a fiery character, a few ‘tailor-made’ ingredients are needed, of course. This British company in Worcestershire produces spirits with spirit. Each product starts its journey on the farm, where only the best sweet potatoes are harvested by hand. In further processing, the experienced distillation team combines the methods passed down through generations with modern techniques. The wide-ranging product range impresses even the most discerning of gourmets.

For the mild Moonshine (with which everything began), vanilla, peach and apricot peel and a dash of caramel blend well. For the aromatic Spiced Rum, ginger and lemon blossom create the freshness, then cherry and peach round it off. The exhilarating Orange Gin Liqueur combines London Dry with cane sugar and orange zest. The fruity Raspberry Gin Liqueur is juicy with a delicate raspberry aroma. The Lavender Gin Liqueur has a distinctive character of freshly picked lavender. The London Dry Gin is characterised by fresh juniper notes with a touch of coriander. The smooth vodka gets a gentle aroma with vanilla and a hint of lemon. There’s no doubt that the colourful spirits are also fun to mix.

At the World Spirits Award, there was gold for Gin Krishna, and silver for Espresso Rum Liqueur and Honey Moonshine Liqueur.