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Schwarze & Schlichte – Brand personalities from Westphalia

The family business Schwarze & Schlichte from Westphalia has been representing the highest quality spirits for the last 345 years with a distinct range of national specialities, regional traditional brands and successful international innovations. This top quality is based on a distilling tradition acquired over centuries which has been passed down over twelve generations. Even today, distilling and maceration still take place at the company’s own distillery where plenty of time and skill are invested. The selection and processing of the best raw materials and continuous control of the production process ensure a consistently high quality. One factor for success is the ongoing brand management in accordance with the specific requirements of the various brand personalities.

Three Sixty Vodka is one of the purest and mildest vodkas in the world. A fourfold distillation process ensures tangible softness and exceptional clarity while the purity of the vodka is all down to the time-consuming “Diamond Filtration” process: the finest filters are used, set with crystals like diamond dust, to remove even the smallest of suspended particles from the distillate. Even the packaging is unique: the facet-cut bottle of pure white shiny glass sets off this premium vodka to perfection. A black velvet label completes the sophisticated design.

The Grappa Bianca from Scavi & Ray is characterised by its full-bodied balanced flavour with powerful and intense aromas of marc. This crystal-clear brandy is soft and deliciously balanced thanks to the exquisite skill of the master distillery. The intense and fruity aroma is reminiscent of the sun-soaked vineyards in Italy.

Both products received a silver medal at the World-Spirits.

Casa Noble – The essence of the blue agave

Casa Noble premium tequilas are a part of Mexico, made from ripe, blue agaves (‘Agave tequilana F.A.C. Weber’), hand-picked in the hills of Tequila in the state of Jalisco. Only made in small batches, with traditional techniques, the results can be tasted in this notable trio: Casa Noble Tequila Crystal, Casa Noble Reposado Tequila and Casa Noble Tequila Añejo. Modern know-how is based on a handicraft art that has been passed down through seven generations, begun by the founder and Maestro Tequilero, Jose ‘Pepe’ Hermosillo, in the middle of the 18th century.

As a USDA Certified Organic Tequila producer, all rules and practices for sustainability must be strictly followed throughout the entire production process. The first step is the selection of the ripe agaves, which must comply with strict criteria in terms of water and sugar content. The fruit heart (‘piña’) is steamed in large ovens for 36 hours, to extract the sweet juice. After the fermentation process, distillation takes place, and at Casa Noble this means three times – once more than is usual. French Limousin oak barrels are used for maturation and storage. The result is a tequila which takes the spirit to new levels.

The products also performed at a high level at the World Spirits Award: with double gold for Casa Noble Joven, gold for Casa Noble Añejo, and silver for Casa Noble Crystal.

Sauerland Distillers: Regional botanicals in distinctive packaging

“The characteristic, woody and lively Sauerland botanicals distilled at Navy Strength (57.15% by vol-ume) turn the best gin we have ever produced into now also the strongest gin we have ever produced. Pure enjoyment with a strong character that lingers on the palate, refines cocktails and puts even the strongest tonic water in its place. Olaf Baumeister, TV chef and owner of Hotel Seegarten in Sundern, designed the recipe to create a balanced gin with the same botanicals, which can be enjoyed straight, as a long drink or in a cocktail.” This is how Managing Director Moritz Dimde, who is responsible for all administrative and financial matters, describes the WOODLAND project.

The artwork for the bottle design and the elaborate packaging comes from fellow partners, Till Brauckmann, Matthias Czech and Gregor Biedrzycki. Andreas Schulte and Johannes Bitter-Suermann take care of distribution and logistics, with each of them contributing their skills and professional ex-perience. Sauerland Distillers GmbH uses local, soft water for distilling. The botanicals are individually cold macerated and then mixed in, unfiltered, after distilling. To intensify the authenticity of the gin, the labels have been reduced to the essentials: a plain, high-quality typography. The gin is filled in 500 ml bottles in the no-frill style of chemist bottles.

At the World Spirits Award, there was double gold for Woodland Sauerland Dry Gin (Spirit of the Year & World Spirits Award 2019).