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MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Brennerei Alfred Legenstein: Fine brandies from the Tyrolean Oberland

“Fine brandies from different fruits and berries, predominantly from the Tyrolean Oberland, are my great passion. I strive to bring the full aroma of selected and fully ripened fruits to the distillate, without the use of any additives.” Alfred Legenstein knows what he is talking about – he has his own small distillery in the cellar of his house. The mash is stored at a constant 16°C in a cool room to ensure controlled fermentation, and then it is distilled using either the column distilling or double distilling methods. In the comfortable lounge there is enough room for tasting (by appointment, for up to 10 people).

The fruity product range includes apple, damson, Williams pear, cherry, apricot, mulberry, Mirabelle plum, gentian, raspberry, plum, rowanberry, sour cherry and fruit brandy. There is also damson liqueur and raspberry liqueur. Anyone looking for a special gift can choose distillates in a wooden case with a personal inscription. SIGNUM is a special distillate: a joint product of Tyrolean fine brandy sommeliers, a cuvée of 17 different domestic apple varieties, matured in oak barrels.

The World Class Distillery 2023 (Distillery of the Year 2023 – Silver, 100% Distillates) received double gold for Aronia Brandy, gold for Quince Brandy and Cherry Brandy, and silver for Gentian Brandy and Blackberry Brandy.

Black Forest Distillers - Bavarian headdress, turbans and bowler hats

An adventurous past lies behind the "Monkey 47" gin: Montgomery Collins was born in 1909 in Madras and came to Berlin in 1945 as a Commander of the Royal Air Force where he became involved with re-developing the zoo and began sponsoring a monkey there named Max. During the 1950s, he opened a country guesthouse by the name of "Zum wilden Affen" (At the wild monkey's) where he began producing gin according to the British tradition.

The unusual recipe was discovered during renovation works and brought back to life by Alexander Stein from the Jacobi brandy dynasty and Master Distiller Christoph Keller. They describe the 47 ingredients as "Black Forest DNA". In addition to juniper berries, they include "spices" (coriander, cardamom, nutmeg, cloves, cinnamon), "floral fragrances" (acacia, honeysuckle, bergamot and lavender blossom), "tangy flavours" (pomelo, lemongrass, lemon balm, etc.) and "Black Forest flavours" (spruce shoots, mallow, blackthorn, elderflower, dog rose and blackberry leaves). Cranberries add the final touch.

These "botanicals" are mixed with extra soft water from the company's own spring and alcohol and are partly macerated. This is followed by the distillation and steam extraction process using fresh plant material. The distillate is stored for a few months in traditional stoneware vessels and after the maturation period, spring water is added until the mixture reaches a strength of 47% vol.

The complex flavours are ideal for classics like Martini with tonic added to taste, as well as cocktails. The top quality of the products was confirmed by a gold medal at the World-Spirits Award.