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MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Bimmerle: Know-how meets regionality and trend awareness

At the production site in the Black Forest town of Sasbach, which was opened in 2015, this family business sets innovative standards in technology, sustainability and environmental protection. For the last five decades, Bimmerle has strived for the highest quality, with focussed know-how, modern high-tech and the traditional art of distilling. This is the first distillery in Germany where all the heating requirements and power generation are covered by the burning of fruit stones combined with woodchips from the region.

In Germany and on the European market, Bimmerle is a leader in the fruit brandies sector with the Lörch brand. In order to make the ‘playground’ more interesting, the brand identity was modernised in 2024 and will be extended in 2025 by a fruit brandy range matured in wooden casks. Needle Black Forest Gin is among the top 5 most widely sold gins in Germany. The portfolio has been expanded since 2018 with WOOD STORK Spiced Rum and the EVERMANN Black Forest whiskies Theo & Wilhelm introduced in 2022. The Black Forest distillery has enriched the liqueur and aperitif market with as many as five exciting creations under the DON PASQUALE brand.

The World Class Distillery 2025 & Distillery of the Year 2025 – Bronze (Bitters & Liqueurs) received Gold for Don Pasquale Limoncello Liqueur, Zünftler Waldhimbeergeist (wild raspberry spirit), Wood Stork Spiced Rum, Lörch Waldhimbeergeist (wild raspberry spirit), Lörch Vanillekipferl Sahnelikör (vanilla cream liqueur), Needle Gin Green, Don Pasquale Aperitif Bitter Liqueur, Don Pasquale Espresso Martini Liqueur, Don Pasquale Hazelnut Liqueur and Lörch Linzertorte Sahnelikör (Linzer tart cream liqueur). Silver was awarded to Kronenhof Alter Williams Christ Birnenbrand (pear brandy), Lörch Alte Williams Christ Birne (pear brandy), Zinselhof Alter Williams Christ Birnenbrand (pear brandy), Lörch Altes Schwarzwälder Zwetschgenwasser (damson spirit), Needle Blackforest Distilled Dry Gin, Needle Gin Rosé, Don Pasquale Pistachio Cream Liqueur, Lörch Bratapfel Sahnelikör (baked apple cream liqueur), Zünftler Alte Williams Christ Birne (pear brandy), Lörch Williams Spirituose im Holzfass gelagert (pear spirit aged in a wooden cask) and Lörch Marille Spirituose im Holzfass gelagert (apricot spirit aged in a wooden cask), and Bronze to Lörch Obst Spirituose im Holzfass gelagert (fruit spirit aged in a wooden cask).

Steirerbrand: Classic gin from Styria

The Gioia line of the Graz distillery Steirerbrand started with their Styrian Premium Dry Gin. In terms of concept, it is a linear, balanced Dry Gin with a slightly dominant hint of juniper, surrounded by a Mediterranean diversity of aromas. The fine freshness with a fruity-floral finesse is inspired by the Italian way of life and a sense of belonging to the homeland. The noticeable Mediterranean influence in Styria also led to the name: ‘la gioia’, which conveys joy and pleasure, and quite simply puts you in the mood for living!

In the beginning there was a fine wheat brandy, infused with more than 20 selected ingredients, processed through maceration – all homemade and small batch. The decisive factor for the rich aromas is the special blend of juniper berries, apples from southern Styria, limes, lemons, oranges, Java pepper, coriander and others. The high-percentage distillate is reduced to 45% by volume alcohol with clear water low in lime and sodium. Gioia can be drunk neat but is also tasty as a long drink with Indian tonic water.

Gioia Gin was awarded silver at the World Spirits Award.

WOB Destillerie Wolfram Ortner: 37 Years of Perfection in Taste & Design

This ‘crazy idea’ was launched in 1989 with the premiere of a diva dressed in raspberry-red. Wolfram Ortner has always been committed to fine fruit distillates and has produced them to uncompromising perfection. His penchant for wines matured in wooden barrels led to his first apple brandy being matured in French Limousin oak barrels in 1990. In 2000, apples from the Lavant Valley were stored in Allier, Limousin, Never and Trançais barrels. The first whiskies were produced in 1996, and in 2016 the series of six special rums, fermented with different yeasts and bottled from approx. 40% vol. to cask strength, was launched.

The handling of wood has been perfected over more than three decades, using different types of oak and degrees of toasting. Since 2013, the barrels are no longer toasted, but the wood has been heavily charred. This required significantly longer storage times for the products: Hefe 2014 (yeast) and Apfel 2015 (apple) were bottled at cask strength in 2024, while the Dark 1 and Dark 5 rums were also bottled after around ten years. 2013 also saw the start of the exciting development of recipes for ‘drugs’ made from dried herbs and spices.

On 25 November 2019, there was an explosion at the distillery, and it was not rebuilt. In spring 2024, the last barrels were emptied, twelve products were bottled and the stylish ‘FAP’ line (brandy, rum and whisky) was created. Two apple-wood brandies and a wine yeast-wood product were the fiery finale with the name ‘Omega’. Ortner’s passion hasn’t ended yet, as there are plenty of WOB Spirits in stock, available in the store and at www.wob.at.

At the World Spirits Award 2025, there was Gold for KGB Kräuter-Gewürz Bitter - a true classic in the bitters category.