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Appenzeller Alpenbitter AG: An aromatic experience from the Appenzellerland region

In 1902, Emil Ebneter and Beat Kölbener laid the foundation stone for Appenzeller Alpenbitter AG. They developed a natural product of excellent quality and with an incomparable aroma, even recommended as a medicinal product by doctors: Appenzeller Alpenbitter with 42 selected herbs. Only two people from the founding and owning family have access to the recipes and compose the blends for further processing in the herb chamber. The original recipe of the most popular bitter in Switzerland is a well-guarded secret. Appenzeller Alpenbitter AG is an exclusively family-run business even today, founded in 1908 as the cooperative Emil Ebneter & Co. In 2006, it was renamed as Appenzeller Alpenbitter AG as a subsidiary of the Emil Ebneter & Co. AG holding.

Thanks to its consistent quality, as well as accomplished marketing and wide distribution, Appenzeller Alpenbitter has become one of the strongest selling spirits on the Swiss market. The traditional product regularly receives awards – from the Exposition Internationale 1907 in Paris through today. The company values innovation and in recent years has added to the product range with various specialities with a prime focus on quality, care and the use of natural raw ingredients. In addition, Appenzeller Alpenbitter AG manufactures licensed products for international suppliers and is the general representative in Switzerland for other spirits.

At the World Spirits Award, this World Class Distillery 2026 also received the title of Distillery of the Year Gold with an Award and Gold for Abbacella Apéritif Orange, Kuuhl Minz, Amarno - Amaro Alpino, GIN 27 Appenzell Dry Gin, Appenzeller Alpenbitter and GIN 27 WOODFIRE Appenzell Glow Gin, and Silver for GIN 27 SOUL OF WOOD Appenzell Old Tom Gin and Tschinscha Ginger Liqueur.