World-Spirits Online Guide Abo – order now

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

myAlps: ISEL°GIN: Premium product from the Alps

This Premium Mountain Gin made in East Tyrol has been produced since 2017 by Marcel Steiner, Michael Obwexer and distiller Josef Berger. The idea behind it was to put a regional premium product on the market that went with the times yet also stood out on the vast premium gin market.

With this handmade product, all botanicals are prepared and processed by hand. The gin is distilled according to old traditions with a 100-year-old furnace, hand-fired with various types of wood, on 85-year-old Josef Berger’s farm. Uncompromising quality without additives or artificial aromas has been the philosophy here for over 60 years. All bottles are filled, and each label stuck on, by hand.

For this Alpine-Mediterranean gin, the geographical location of East Tyrol, to the south of the Alps and near the Italian border, offered quite a bit of potential for the best ingredients. Organic oranges and organic limes from Friuli, cranberries from Tyrol, native stone pine and mountain thyme give the ‘blue’ ISEL°GIN Klassik its fine aroma with a lighter juniper note. Since 2018, the ISEL°GIN BLACK EDITION has been available for friends of classic gin. Plenty of juniper, black pepper, lemongrass, rosemary and chokeberries provide a wide range of aromas and a bit more power – a perfect alternative to the classic. Production takes place in small quantities of no more than 100 litres or 200 bottles per month. Customers include bars and hotels, and it is delivered to many European countries. The fact that most customers order time and again is a good sign of their approval.

At the World Spirits Award, there was silver for ISEL°GIN BLACK EDITION, and bronze for ISEL°GIN KLASSIK.

LACASCARA: Premium aperitif made of the ‘cáscara’

This special product was created on the base of cáscara, grapefruit and raspberries. The Spanish name means ‘skin’, referring specifically to the skin of the red coffee berry. Centuries ago, cáscara was dried on coffee farms and drunk as tea; in modern coffee production, the pulp and skin remain unused – this could potentially create a mountain of around ten million tons of cáscara. It only gained approval as a novel food in 2022. Its use in this aperitif also has a social aspect, as coffee farms receive much-needed additional income.

Behind LACASCARA are Lisah Dietrich, who worked in marketing for many years, and Constantin Müller, owner of an advertising film agency and a camera rental company, and also a lecturer at RheinMain University of Applied Sciences. They source the highest quality cáscara from Colombia and Peru from farms that have left cooperatives to market their own coffee. During the season, the best ripe coffee berries are picked by hand in 4 harvests, before being sorted and dried in the sun for over 40 days. The liqueur is then produced by hand in a small distillery, without artificial additives. Caffeine is only present in small amounts; one glass contains only one to two percent of the caffeine contained in a litre of cola. The taste of cáscara is reminiscent of rosehip, pomegranate and spicy honey. Perfect as a spritz, with tonic water, neat, or on the rocks. With a balance of fruitiness and a slight bitter note, a new, natural taste experience has been created that also meets the needs of an entire generation for high quality, sustainability and naturalness.

LACASCARA Premium Aperitivo won silver at the World Spirits Award.