World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Aldi Ireland: Gin and whiskey in retail

Aldi Ireland has several top products in its spirit range: Boyle’s Gin from the Blackwater Distillery and Ardfallen Whiskey from the West Cork Distillery, in addition, Mo Chara Passionfruit & Mango Gin from the Old Carrick Mill.

The Blackwater Distillery has been an Aldi partner since 2016 and developed the private label Boyle’s Gin exclusively for the Irish and British retail market. The product volume of the Blackwater Distillery for Aldi has risen strongly in recent years, whereby 140,800 bottles of the gin series were sold in 2018. The successful gin brand is manufactured in Blackwater Valley, West Waterford, with selected imported ingredients as well as regional apples, blackcurrants and elderflower. CEO Peter Mulryan – former TV producer and author of the book ‘The Whiskeys of Ireland’ – explains, “The partnership with Aldi has helped us to increase turnover enormously, and also to have the security to invest and expand. This includes on-site bottling facilities and a visitor centre.” Ardfallen Whiskey from the West Cork Distillery got its name from the region in County Cork where the malted barley comes from, and is only manufactured in small batches. The business was founded in 2003 by childhood friends who started out with only two small stills they had bought in Switzerland. Now the largest distillery in the country, it currently employs over 80 staff and exports to around 70 countries.

At the World Spirits Award, there was Gold for Ardfallen 10 Year Old Whiskey and Boyle’s Gin, and Silver for Boyle’s Sloe & Damson Gin and Ardfallen Whiskey.

Khemani Group – Big player from India

The Khemani Group, a family business in which three generations work together, is one of the leading companies in India, with more than 30 years’ experience in the distilling and brewery industry. In two distilleries, with a total daily capacity of 65,000 litres of neutral alcohol, grain-based spirits are produced to international standards, and international brand- name products are bottled.

The company was founded under the title ‘Royal Distillery’ in the picturesque surroundings of the former Portuguese colony, Daman, on the Arabian Sea. The aim was to combine the Portuguese and British flavours and traditions in the production of alcoholic drinks. Based on this, they developed their own classic line of excellent products and solid business practices which led to remarkable growth. The original distillery has since been constantly expanding and is now state-of-the-art, always with an eye on international and global quality requirements.

Despite of taking a global leap, the Khemanie Group strives to uphold their committment to quality, which effort has won them international recognition. Having successfully scaled up in capacity, the state-of-the-art distilleries group now proudly offers a wide range of products and packaging sizes, ranging from 50ml sachets to 2,000 ml glass and PET bottles.

At the World Spirits Award, there was gold for Thomas Crown Whisky, and silver for Royal Circle Whisky.

OKEN: First fine brandy made from acorns

OKEN is a true original. The first fine brandy made from acorns is a finely filtered, regional spirit made with 100% natural ingredients without additives. It was three friends from the Ostetal Valley in Sittensen in Lower Saxony who came up with the idea. Their fascination with the topic of how many fruits and plants can be used to make alcohol gave rise to the exciting question: “How about oak? The characteristic tree of the northern German landscape. In the past, coffee and bread were made from acorns, so why not a fine spirit today?”

It took the three inventors Niklas Haller, Michael Frankenbach and Leonard Spreckels three years. What started in a little pot in grandma’s kitchen improved constantly over time, until they were sure they had found the right recipe. But this was where the actual work started before launching the first acorn schnapps on the market in summer 2020. Sales began as a crowdfunding campaign on the start-up platform Startnext and was immediately well-received. In the meantime, OKEN is available in selected regional shops and gastronomic establishments in northern Germany.

100% natural ingredients and authentic manual work give OKEN its individual character: hints of fruit from sweet Mirabelle plums and a grainy taste evocative of light wood, a pleasantly warm sensation in the mouth, accompanied by a gentle pinch of peppermint. Served at room temperature, it is a fine digestif. OKEN is also available in a small 10 cl bottle for sampling.

At the World Spirits Award, silver was awarded to the spirit made from acorns.