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Tradition Mexico – Tequila without compromises

The friends behind Padre azul, the new tequila in the premium segment, stand united on one matter: their passion for Mexico. “We appreciate high quality tequila, and with Padre azul we are bringing an exclusive product to Europe. We searched for the perfect distillery for a long time. At Tres Mujeres in Jalisco in the highlands of Mexico we found what we were looking for.” 100% Mexico – 100% handcraft – 100% agave.

These requirements and quality criteria apply to the whole production process, which is why each bottle also wears the sought-after quality seal from the Mexican authorities, “Consejo Regulador del Tequila” (CRT). There were no compromises when it came to the design of the bottles: they are made by hand and adorned with a 270g skull which represents the skull culture of Mexico.

Padre azul is available in three grades of maturity, depending on the length of storage. The Añejo usually spends eighteen months in French oak barrels to achieve a mature, full-bodied taste. The Reposado needs at least eight months in barrels for its subtle vanilla tone. The Blanco is a clear tequila which is bottled straight after distillation – it is soft and mild in taste. None of the three need salt or lemon – you can enjoy them neat. True to the motto: no compromises.

At the World Spirits Award, the trio was very successful: there was double gold for Super Premium Tequila Padre azul anejo, gold for Super Premium Tequila Padre azul reposado, and silver for Super Premium Tequila Padre azul blanco.

Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.

Erismann Distillery – Memories of summer and autumn

In the Erismann Distillery, good craftsmanship has been a passion and obsession for four generations. The focus is always on the product, its quality and its pleasure potential, however, there is no big secret about how it is done. Aside from fruit brandies, grappa and liqueurs, special attention is also paid to gin, whisky and rum.

Many factors determine the soul of a whisky; the right grain, the ideal yeast, the most appropriate barrel. This applies to Switzerland just as much as for Scotland. That special touch is due to the raw materials from the region and their specific flavour. The whisky matures for five and a half years in a sherry barrel. Unblended, lightly filtered and uncoloured, each batch is a limited edition. “The inspiration for gin came from our threshing floor, where a layer of hay flowers often lies. We want it to convey the character of a lush farmer’s garden.” Hans Erismann wanted an honest and simple product, fine and down-to-earth. The selected botanicals (juniper berries, barberry, bay leaves, oranges, lemons, grapefruit, liquorice, cubeb pepper, hay flowers, hyssop, elderflowers, beebalm, camomile flowers, iris root and mint) are laid individually in alcohol for a few days so that their aroma can unravel. The finished gin is combined with spring water. Ron Juan is a true rum – conceived in Zurich, made in Zurich. Selected organic molasses from Paraguay, specially developed rum yeast, some Zurich air and a large amount of Zurich spring water – this is Ron Juan.

At the World Spirits Award 2025, there was Gold for ZH Züri Gin and ZH Züri Whisky, and Silver for Ron Juan Züri Rum.