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Neuzeller Klosterbrennerei: A renaissance of old distilling traditions

Distillation has a long history and tradition in Neuzelle, Brandenburg. The splendid Cistercian monastery once also included the ‘Newe Krug vorm Closter’ tavern where brandy was produced. This tradition of distilling was revived in 1997 in the form of the newly founded monastery distillery, Neuzeller Klosterbrennerei, rekindling 400 years of history.

Various liqueurs, as well as specialities such as absinthe, are produced here by hand alongside classic brandies and spirits made from stone fruits and berries. When the circumstances and quality allow it, regional fruits and raw materials are used. For example, the famous Neuzeller Klosterbräu is exclusively used for all their beer spirits. With the extension of the baroque monastery garden, new possibilities open up for the distillery because in future the herbs for Kräutzeller and Rosa Thyminest can be sourced directly from Neuzelle.

Herb liqueurs have a high standing in the area and are an important part of the product range. The beer brandy has become a typical regional delicacy known beyond Germany’s borders. Classic brandies and spirits round off the distillery’s portfolio. With the motto ‘Preserve traditions, break conventions’, the distiller Nico Petri guarantees consistent quality and is constantly working on new creations.

At the World Spirits Award, there was gold for Kräutzeller and Rosa Thyminest, and silver for NimmDry.

Erste Dresdner Spezialitätenbrennerei – Strong stuff from Saxony

A distillery was set up in the 13 metre long vaulted cellar of the former Dresden-Klotzsche vineyard in 2001. Today, it has six employees and is both a primary occupation and a calling for Swiss-born Georg Schenk. High-quality products form the focal point here: in addition to fine liqueurs, over 50 different types of brandy are produced as well. At the heart of the selection are the traditional aromatic varieties including Adersleber Calvill and Zuccalmaglio Renette apples. A visitor centre was established in autumn 2010 where tasting sessions bring the wide range of flavours to life.

‘Augustus Rex’, the company’s rather grand-sounding sobriquet, is reminiscent of Augustus the Strong who was omnipresent in Saxony: he had orchards planted to promote healthy nutrition of his people. The area around Dresden is a traditional fruit-growing region with a large number of old meadows with mixed fruit trees. Harvesting has to be carried out by hand, and the care of the large trees, some of which are more than 80 years old, is time-consuming and laborious. In any one meadow, there is only a small number of trees of the same variety, so the quantities are limited from the word go.

The list of customers of this Dresden-based specialist is impressive: from Berlin (Hotel Adlon, Hotel Bristol, KaDeWe) to Hamburg (Alsterhaus and The Private Business Club Hanse Lounge), Sylt and Munich (Feinkost Käfer, Hotel Vier Jahreszeiten Kempinski).


The company added yet more awards to its collection of over 80 prizes at the World Spirits Award, including classification as a First Class Distillery 2013, gold medals for the Apfel Champagner Renette (apple), Freiberger Bockbierbrand (bock beer brandy) and Dresdner Gin and silver for the Zuccalmaglio Renette and Stanley Pflaume (plum).

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Prevelon: Premium vodka by order of the Kremlin

Kremlin Premium Vodka was created as the official drink for all diplomatic receptions and banquets at the Kremlin and was intended as the hallmark of high-ranking events. The decision in favour of the most traditional Russian drink was unanimous. It was only produced on special order and in limited amounts. The first large batch of this ‘protocol’ vodka was ordered in February 1945 for the Yalta Conference. Kremlin Award Grand Premium came on the market in 2011 and is exported to 38 countries, and in many of them it holds the top position in the ultra-premium vodka category. Since 2016, the product range has included Kremlin Award Classic, which enjoys great popularity amongst all partners.

Two products have been added to the product range. Kremlin Award Organic is based on alcohol that is produced from the highest quality organic wheat, and on natural drinking water. The vodka passes through a multi-stage purification through pure birchwood charcoal. The alcohol for Kremlin Award Vintage is made from organic grains from the same harvest. The wheat grains are stored in a grain silo until they reach their physiological maturity in order to get a high-quality base product. The ‘luxury alcohol’ is then mixed with natural drinking water and, after purification, is granted a resting period. Production is limited to the year stated on the label.

At the World Spirits Award, there was gold for Kremlin Award Organic and Kremlin Award Vintage.