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LA SU Gin: Exotic holiday feeling in a glass

Alexander Kayser and Christopher Schuh are true gin lovers and founders of the brand LA SU Gin – a registered brand of Expo Outline Messebau und Event GmbH in Altenstadt, with Alexander Kayser as the managing partner.

After exploring many trains of thought, it was clear to both of them that it had to be exotic. LA SU Gin is a premium handcrafted gin with a hint of fruity mango. Distilled in small batches, traditionally and without additives, it is made in one of the oldest distilleries in Europe. The mango gives it a special freshness and balances the tart notes of the spices perfectly. Next to the mango, LA SU evokes a sense of travel. Enjoy a holiday feeling and discover new taste sensations. The elaborate bottle design reflects a love of detail and certainly leaves an impression.

At the World Spirits Award, bronze was achieved by LA SU *MGO* Natural Mango.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Johann Zauser – The pleasure of the senses with fruit in a glass

Even in his younger years, Johann Zauser busied himself by practising with time-honoured copper distillery equipment at his family’s small farmhouse in Fluh above Bregenz. In 1992, he created a distilling device with a water bath for his “Brennhüsle” distillery, located behind a townhouse. With top-quality brandies made from berries, as well as pomaceous and drupaceous fruits, he went on to be named distiller of the year in Vorarlberg ten times in the period from 1993 to 2003, and he also achieved great success at national and international tastings.

The annual quantities produced remained low, as distilling was only a part-time occupation. However, a significant amount of his free time was invested in fruit growing and distilling. Over time, his participation in quality contests reduced and took only place at certain intervals for the purpose of assessing the quality of his products. There was no need for marketing as the majority of the brandies were quickly sold to regular customers in the region and it was not even possible to meet demand.

The company has been closely collaborating with Pfanner since 2009 “in search of all things new and sophisticated, combined with quality and tradition,” as they both stress. The Zauser product range comprises 18 distillates from pear to Muscatel brandy. These are still distilled under the direction of Johann Zauser. The plant in Fluh was adapted to meet the highest technical standards in 2010. “We are very pleased to be able to utilise his extensive expertise and that he continues to monitor his life’s work with such conviction. At the same time, we see this as a commitment to the future,” explains Walter Pfanner.

A great success at the World-Spirits Award: 10th place as a World-Class Distillery in the fruit brandy category with five golds and two silvers.

Feinbrennerei Sasse: A pioneer of Korn distilling

Feinbrennerei Sasse perfectly combines the tradition of craftsmanship with the development of innovation. On the evening of St. Nicholas’ Day in 1987, Rüdiger Sasse held a bottle of Korn (grain distillate) in his hand, which his grandfather had distilled decades before. This moment was the inspiration for an idea that was to change the world of distilling, namely to redefine Korn as a high-quality spirit.

Sasse was the first distillery to recognise the potential of barrique ageing for Korn and perfected it. The resulting mild, golden Korn is a matured and complex grain distillate that no longer has anything in common with the simple ‘clear spirit’ produced long ago. Today, young and committed distillers continue the tradition, believe in regional raw materials, water from their own spring and organic ingredients. In Schöppingen, high-quality distillates are created with lots of passion and patience, handcrafted from the first ingredient through to the final bottling. This way, Feinbrennerei Sasse not only retains its history of almost 300 years but makes it shine again and again with new ideas.

The World Class Distillery 2025 was awarded Gold to Nju Korn Mild, Lagerkorn V.S.O.P., Nju Korn fruchtig, Nju Korn wuchtig, Lagerkorn Atlantic Finish, Cigar Special, Lagerkorn Rebellion, Heide Gin, Lagerkorn Good Luck Preussen and Limoncello.