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Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Kweichow Moutai: China’s ‘national schnapps’ on the rise

Baijiu is the most popular alcoholic drink in China and Moutai the most famous brand, with a similar status to vodka in Russia or tequila in Mexico. Its origins go back over 2,000 years to the time of Emperor Wu of Han. These days, the national drink is frequently served at official state banquets and is used as the official state gift. Its protected source is the village of Maotai in the Guizhou province on the banks of the Chishui, the Red River. These days, more than 30,000 tons of the 53 percent alcohol Moutai are produced. In cooperation with Camus, a limited edition was launched as an homage to the greatest poets: after Li Bai in 2013, Du Fu followed in 2018. The elegant bottle showing a painting of a poem is made from the finest porcelain.

Traditional methods are used for the distillation of regional raw materials: organic sorghum and wheat and the best water. Fermentation takes place at high temperatures. During the production process, which takes a year, fresh grain is added twice to the boilers, then several boiling and fermentation processes take place. Every batch of the distillate is separated according to age, production cycle and aroma. It then matures slowly in terracotta containers and, during the storage period of at least five years, develops a fine soya aroma. Master blenders make sure that the characteristic, full flavour is preserved. The secret lies in the humid climate, the water from the Chishui, as well as in the distillation technique and maturing period.

At the World Spirits Award, there was double gold for Kweichou Moutai Du Fu Edition.

E. & J. Gallo – Leaders in many areas

E. & J. Gallo in Californian Modesto is the largest wine estate in the world. 14 family members over four generations are actively at work in the privately-run, constantly growing business, which employs 6,000 people worldwide. Ernest and Julio Gallo founded the company in 1933 and from the beginning have placed great emphasis on commitment to the environment. Sustainable, environmentally-friendly, economically viable and socially fair practices still have priority today – and they are proud to be leaders in the field of sustainable wine-growing. Their innovative approach for landscape conservation is known under the term ‘50/50 Give Back’: For every acre of vineyard an acre of land is provided as a habitat for wild animals.

E. & J. Gallo own 15 wine-growing estates in strategic locations in the wine regions of California and Washington, with a total of over 20,000 hectares of vineyards. The wide range of products includes a total of 90 brands, from sparkling wine to spirits. They are exported to over 90 countries around the world. America’s highly acclaimed brandies are elegant and authentic, as well as the three clearly defined styles VS, VSOP and XO – manufactured for 40 years using traditional methods and matured at least two years in oak barrels – there are also varieties with apple and peach liqueur.

At the World Spirits Award, there was gold for Apple, and silver for Peach, XO, VSOP and VS. From the New Amsterdam Spirits product line Vodka, Gin and Lemon Vodka were awarded gold and Raspberry Vodka won silver, and from the Familia Camarena Tequila product line Tequila Blanco was awarded silver and Tequila Reposada won gold.

Fassbind – The spirit of five generations

Fassbind is the oldest distillery in Switzerland. Gottfried Fassbind I – a descendent of Dutch coopers who had immigrated to Switzerland in the 13th century – founded the ‘Alte Urschwyzer Brennerei’ distillery in the municipality of Oberarth, at the foot of the Rigi mountains in 1846. As long ago as 1856, Napoleon III, emperor of France, honoured the exceptional quality of the fruit distillates with a gold medal. The long tradition, combined with craftsmanship and innovation, is the basis of worldwide recognition.

The fruit brandies are produced by hand from Swiss fruits of the highest quality. Gently distilled, they mature in stainless steel tanks in the historic cellars, until the aroma has developed perfectly. The finest products from the most valuable fruits distilled in small quantities carry the title ‘Les Trouvailles’. The best brandies mature in wooden barrels for the ‘Les Fûts Uniques’ and ‘L’Héritage de Bois’ series. Each barrel is unique and gives the eau de vie its special character. The features such as bottle, cap, label and neck decoration come from the best manufacturers in Switzerland and Europe.

At the World Spirits Award, the Distillery won gold for Schwyzer Honig-Chrüter, Les Fûts Uniques Kirsch Port Cask, Vieille Prune Barrique, L'Héritage de Bois Poire Williams and Les Fûts Uniques Kirsch Umburana Cask. There was silver for Vieille Framboise Barrique, L'Héritage de Bois Prune and Vieille Poire Barrique.