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Handel

Company:
DBC PR - Jim Beam Suntory
Address:
1027 33rd St NW
Place:
20007 Washington
Country:
United States
Products:
  • Whisky USA
Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.
AwardsPointsSpiritEventDetail
Gold 93.7Knob Creek Rye Whiskey Small Batch2016Details
Gold 93Knob Creek Single Barrel Reserve Bourbon2016Details
Gold 91.7Knob Creek Straight Bourbon2016Details

Handel

Company:
MBG International Premium Brands GmbH
Address:
Oberes Feld 13
Place:
33106 Paderborn
Country:
Germany
Products:
  • Spirituosen Wiederverkauf
MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.
AwardsPointsSpiritEventDetail
Gold 91Dos Mas Nasty Nuts Shot2018Details

Destillerie

Company:
Juniper Tree Trading
Address:
Edmund-Kohler-Str. 24
Place:
73433 Aalen
Country:
Germany
Products:
  • Gin
Juniper Tree Trading: The Spy Gin

This London Dry Gin was born out of a special passion for gin, combined with the raw beauty of the Swabian Alb and carefully selected botanicals such as coriander, cardamom, orange and lemon peel, cloves, ginger, and others. A long time was spent on deciding on a name, labels, logo, bottle, content and much more, as owner Peter Frey remembers:

“My master distiller has over 20 years’ experience in making gin and has achieved absolute harmony when it comes to maceration and the interaction of the botanicals. Following distillation and the reduction of alcohol to drinking strength, the gin is bottled, with only 250 bottles per batch, labelled by hand and wrapped in black tissue paper to give The Spy an air of secrecy. The corks are also handmade and each is branded with the logo with a lever press and branding iron – it shows the spy of Aalen with his beard and pipe, who watches over the inhabitants of the town from the town hall on the market square – and this is how the tale goes.”

As the imperial cities were in conflict with the Emperor, his army was already camped outside the town. The frightened people of Aalen sent the cleverest man to the enemy camp to determine the strength of the troops. The spy was caught and brought before the Emperor. When asked what he was doing there, the spy answered, “Do not be startled, Lord, I just wanted to see how many guns and such you all have. You see, I’m the spy from Aalen.” The Emperor laughed at his candour and pretend simple-mindedness and piled gifts on him, letting the inhabitants know that it was his pleasure to live in peace alongside such clever and brave people and forgiving the town fathers.

At the World Spirits Award, there was gold for The Spy Gin.
AwardsPointsSpiritEventDetail
Gold 94.3"The Spy" Gin2020Details

Destillerie

Company:
1310 Spirits GmbH
Address:
Bauernhuberberg 2
Place:
4522 Sierning
Country:
Austria
Products:
  • Wodka
1310 – The Spirits of the Country: Austrian vodka from organic wheat

Since 1310, when the Bauernhuber estate was first mentioned in documents, the farm has been family-owned. The young owners of the quad farm, Janine and Philipp Landerl, build on the over 700 year old history and re-interpret it: with the traditional knowledge from many generations and great responsibility towards the region and its people. “It was our dream to produce something pure and authentic. A return to manual processing of raw materials, refinement at the highest level, and with the minimum possible deviation from traditional distillation methods.” The result: sustainable, low volume production of vodka from organically certified, GMO-free ingredients – organic wheat and spring water.

Carefully selected wheat (the original basic product of vodka production) from controlled organic farming methods has very pure starch. The wheat is coarsely ground and made into a mash, which is then distilled several times in copper and steel columns. Only the core is used for 1310 Vodka, followed by a strictly defined, very slow filtration process in which disruptive flavours are removed from the distillate until it is “ultra clear and silky smooth”. The alcohol is reduced to drinking strength by adding soft, especially mild water which springs from ancient rock. The vodka is best enjoyed at 18 degrees Celsius, and served in a white wine glass that has been cooled briefly with ice cubes.

The young, dynamic entrepreneurial couple see themselves as firmly rooted in the region, yet free in spirit, which is reflected in the product design as well as the market presence. “Spirit” can be understood as “soul” as well as “alcohol”, “country” stands for “rural environment” as well as “home”. In this context, each glass conveys the spirit of the land and the soul of home. In addition, the products are very personal, they are a part of their producers’ life: each vodka tells a story, such as the rose vodka which conjures up memories of their wedding on a secluded island in the Pacific. “We may have taken a new path, but we have been preparing for it – even if just subconsciously – for ages.”

At the World Spirits Award, the quality of the 1310 Vodka Pure was rewarded with gold.
AwardsPointsSpiritEventDetail
Gold 921310 Vodka Pure2014Details