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Kweichow Moutai: China’s ‘national schnapps’ on the rise

Baijiu is the most popular alcoholic drink in China and Moutai the most famous brand, with a similar status to vodka in Russia or tequila in Mexico. Its origins go back over 2,000 years to the time of Emperor Wu of Han. These days, the national drink is frequently served at official state banquets and is used as the official state gift. Its protected source is the village of Maotai in the Guizhou province on the banks of the Chishui, the Red River. These days, more than 30,000 tons of the 53 percent alcohol Moutai are produced. In cooperation with Camus, a limited edition was launched as an homage to the greatest poets: after Li Bai in 2013, Du Fu followed in 2018. The elegant bottle showing a painting of a poem is made from the finest porcelain.

Traditional methods are used for the distillation of regional raw materials: organic sorghum and wheat and the best water. Fermentation takes place at high temperatures. During the production process, which takes a year, fresh grain is added twice to the boilers, then several boiling and fermentation processes take place. Every batch of the distillate is separated according to age, production cycle and aroma. It then matures slowly in terracotta containers and, during the storage period of at least five years, develops a fine soya aroma. Master blenders make sure that the characteristic, full flavour is preserved. The secret lies in the humid climate, the water from the Chishui, as well as in the distillation technique and maturing period.

At the World Spirits Award, there was double gold for Kweichou Moutai Du Fu Edition.

Neuzeller Klosterbrennerei: A renaissance of old distilling traditions

Distillation has a long history and tradition in Neuzelle, Brandenburg. The splendid Cistercian monastery once also included the ‘Newe Krug vorm Closter’ tavern where brandy was produced. This tradition of distilling was revived in 1997 in the form of the newly founded monastery distillery, Neuzeller Klosterbrennerei, rekindling 400 years of history.

Various liqueurs, as well as specialities such as absinthe, are produced here by hand alongside classic brandies and spirits made from stone fruits and berries. When the circumstances and quality allow it, regional fruits and raw materials are used. For example, the famous Neuzeller Klosterbräu is exclusively used for all their beer spirits. With the extension of the baroque monastery garden, new possibilities open up for the distillery because in future the herbs for Kräutzeller and Rosa Thyminest can be sourced directly from Neuzelle.

Herb liqueurs have a high standing in the area and are an important part of the product range. The beer brandy has become a typical regional delicacy known beyond Germany’s borders. Classic brandies and spirits round off the distillery’s portfolio. With the motto ‘Preserve traditions, break conventions’, the distiller Nico Petri guarantees consistent quality and is constantly working on new creations.

At the World Spirits Award, there was gold for Kräutzeller and Rosa Thyminest, and silver for NimmDry.

Diageo India: Single malt with the spirit of the desert

Diageo India, as a subsidiary of the world market leader Diageo, is the leading alcoholic drinks company in the country with a wide portfolio of over 50 spirits brands – old and new, big and small, global and local, in almost every price segment in every category. Each spirit has its own story to tell – of tradition, craftsmanship, innovative production and inspiring design. One of these is Godawan whisky.

It was born in Rajasthan, an area with a flourishing heritage of proud artisans who uphold old traditions and foster a rich culture of art, design, music and architecture. This heritage is also a cornerstone in the production of the single malt – from the grain to the glass – in an exceptional environment. It makes use of the heat in the extreme climate and of local ingredients, to create malts with a great depth of taste. The basis is locally sourced, six-row barley, a crop with a higher protein content, slowly distilled after malting and matured at high temperatures. It is then finalised in special barrels with Indian plant substances, ensuring an authentic taste. The bottle sports a giant bustard, a bird that symbolises the exceptional culture of the region. Once present throughout India, the shrinking habitats are driving the majestic bird to extinction. The last of the remaining 150 birds have found refuge in the rough desert of Rajasthan.

At the World Spirits Award, silver was awarded to Godawan Single Malt Rich and Rounded Artisan Whisky, Godawan Single Malt Fruit and Spice Artisan Whisky.