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Clint Wilfred & Sons – Good taste for rapidly expanding markets

Clint Wilfred & Sons Ltd brings a carefully selected portfolio of drinks to the Gulf region and Southeast Asia. The young company targets fast-moving products in the HORECA – Hotel/Restaurant/Café and Hotel/Restaurant/Catering market segment. It is run by Clint Wilfred, whose family has been in the spirit production and distribution business for over four decades.

One main focus of business activities lies in the United Arab Emirates. To offer new products on this rapidly growing market is a great challenge, as the demand for premium and niche products is constantly increasing and customers’ wishes are very diverse. The range, therefore, also includes non-alcoholic and carbonated soft drinks, still and sparkling water, ready-to-drink teas, energy sport drinks and other New Age drinks. There is also a strong focus on a wide selection of packaging sizes and formats.

One special product in the spirits product category is Count Cristo Blended Scotch Whisky, a premium blend with a high malt content from the Scottish Speyside region and with some lowland malt for added depth and character.

At the World Spirits Award, there was gold for Count Cristo Blended Scotch Whisky.

Prevelon: Premium vodka by order of the Kremlin

Kremlin Premium Vodka was created as the official drink for all diplomatic receptions and banquets at the Kremlin and was intended as the hallmark of high-ranking events. The decision in favour of the most traditional Russian drink was unanimous. It was only produced on special order and in limited amounts. The first large batch of this ‘protocol’ vodka was ordered in February 1945 for the Yalta Conference. Kremlin Award Grand Premium came on the market in 2011 and is exported to 38 countries, and in many of them it holds the top position in the ultra-premium vodka category. Since 2016, the product range has included Kremlin Award Classic, which enjoys great popularity amongst all partners.

Two products have been added to the product range. Kremlin Award Organic is based on alcohol that is produced from the highest quality organic wheat, and on natural drinking water. The vodka passes through a multi-stage purification through pure birchwood charcoal. The alcohol for Kremlin Award Vintage is made from organic grains from the same harvest. The wheat grains are stored in a grain silo until they reach their physiological maturity in order to get a high-quality base product. The ‘luxury alcohol’ is then mixed with natural drinking water and, after purification, is granted a resting period. Production is limited to the year stated on the label.

At the World Spirits Award, there was gold for Kremlin Award Organic and Kremlin Award Vintage.

Pussanga: Inspired in South America, handmade in Germany

A liqueur as mysterious as its name: the recipe contains pomegranate, the love apple of mythology, ginger and chilli, cardamom, bourbon vanilla and aphrodisiac plants from South America with the Indian name Pussanga. The root was discovered by the natural product chemist Petra Spamer-Riether in the Peruvian jungle when she was collecting medicinal plants for a scientific project.

Pussanga is a high-proof liqueur: it is fruity, subtly spicy and slightly bitter. On its own, it is a high-quality digestif thanks to its high cardamom content, and it also offers many creative possibilities for extravagant cocktails and aperitifs. The spirit is produced by HS Heidelberg Spirits GmbH by hand at Gut Schwechow in Mecklenburg-West Pomerania. Following Petra Spamer-Riether’s recipe, the plants from all over the world are manually macerated in stages for 14 days, then filtered several times and stored. Each bottle is filled and labelled by hand. The fine liqueur was already one of the 100 most innovative spirits in the world at Cocktail Spirits Paris in 2015. Pussanga has now celebrated its tenth birthday, as a new batch with a balanced spiciness. There was a magnificent creation for the occasion: Tropical Negroni – Pussanga and rum. Over the past ten years, three more exceptional products have been created in the search for that special botanical: Schrödinger’s Cat Gin with catnip in 2017, Destiller’s Cut with clary sage in 2019 and Anna Famosa with peach and spicy roses in 2021. The Anna Famosa recipe dates from 1900 and is based on family botanical experience.

Pussanga won silver at the World Spirits Award.

Waldemar Behn: Unique spirits brands

The slogan ‘Kennen Sie den? Der ist von BEHN!’ (Do you know this one? It’s from BEHN!) is what made this family company from Eckernförde famous. In 1892, Waldemar Behn, son of a Hamburg beer brewer, established a retail store for beverages in Schleswig-Holstein. He initially supplied beer to workers building the Kaiser-Wilhelm Canal, the present-day Kiel Canal. The product range was later extended to include non-alcoholic drinks and spirits of his own production for the catering trade. In 1906, Waldemar Behn bought the Eckernförder Dampfbierbrauerei brewery so that this Baltic resort of Eckernförde became the company headquarters, which it still is today.

After the Second World War, alongside running a specialised beverage wholesale trade, the company concentrated on producing branded items in the spirits sector, including typical products of the region, such as Germany’s most popular anise spirit ‘Küstennebel’, ‘Fischergeist’ and ‘Original Friesengeist’. Starting from the Northern Germany region, the Behn family company developed into a national and international provider with the brand ‘Kleiner Feigling’. With one of the world’s highest awarded cream liqueurs, ‘Dooley’s Original Toffee Liqueur’, the company finally achieved its international breakthrough which was solidified with the purchase of the brand ‘DANZKA Vodka’ in 2013. Today, Behn’s range of products consists of award-winning spirits brands that are available almost everywhere in the world.

At the World Spirits Award, there was gold for Andalö Sea Buckthorn Liqueur, the aperitif of the northern summer.