World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Destilería Serrallés

Puerto Rico is world-famous for excellent rum, and one of the oldest family-run businesses with a perfect grasp of traditional craftsmanship is the Destilería Serrallés, founded in 1865. The beginning of their success story, however, lies even further back, as the family, originally from Catalonia, had already settled near the town of Ponce on the southern coast of the island in the 1830s. Their ‘Hacienda Mercedita’ became a proper town with workers’ settlements and its own railway – and a major exporter of cane sugar. The first barrels of rum were produced by Juan Serrallés with a copper pot still which he had imported from France.

These days the production process is a multiple distillation system with activated carbon filtration as a basis for clear, pure rum. Storage and maturation of the rum takes place in American oak barrels. The careful compilation of the blend is based on recipes passed down through the Serrallés family and perfected over six generations. The result is a portfolio of authentic rums from the region, with the flagship Don Q, the best-selling rum on the island. Incidentally, Don Q stands for Don Quijote, whose picture is on the bottles.

The World Class Distillery 2019 received gold for Don Q Añejo, Don Q Gran Añejo, Don Q Gold, Don Q Cristal Rum, Don Q Coco Rum, Don Q Pina, Don Q Double Aged Vermouth Cask Finish Rum, and silver for Don Q Oak Barrel aged Spiced Rum.