World-Spirits Online Guide Abo – order now

Ehrenwert GmbH: One recipe – two families


One recipe – two families. Each family has its own carefully guarded secret recipe, and with the Lücke family this remained in the hands of grandfather Heinz and later his son Dieter for many dec-ades. Long enough, thought sons Thomas and Christian. In any case, it is the ‘Felsenfeuer’ herb liqueur that has once made the Lücke Distillery one of the most important in Münsterland. After the war they continued the success story, which first began in the 18th century, with this herb liqueur, using the rec-ipe that Heinz Lücke worked out. In the 1950s everyone was talking about it, but in the 1960s the era of the distillery and the herb liqueur ended. But not for good – 60 years later it celebrated its resur-rection with the ‘Freudenfeuer’.

Whilst searching for a distillery, Thomas and Christian kept to family tradition, as their grandmother was a Sasse, and their fine distillery in Schöppingen is still well known today. Following a traditional recipe from 1947 the new liqueur is distilled in small batches and, after a ten-day rest period, is bot-tled by hand. Ready to enjoy: neat and ice cold like in grandfather’s time, or smoother, on ice with lightly pressed orange zest, or as a basis for a long drink with tonic water or ginger ale. To old times and new friends!

At the World Spirits Award, there was silver for Freudenfeuer Herb Liqueur.

John Dewar & Sons: Dewar’s true scotch since 1846

John Dewar & Sons Ltd was founded by John Dewar in 1846 and has developed from being a small wine and spirit dealer in Perth, Scotland, to becoming a global brand name, known for its high-quality whiskies and a feeling for modern marketing and creative advertising.

John Dewar’s dynamic sons, John Alexander and Tommy Dewar, turned Dewar’s into an international success. In 1898, the brothers also founded the Aberfeldy Distillery, the physical and spiritual home of Dewar’s, which still produces the single malt whisky, the ‘heart’ of each blend, today. This full-bodied single malt stands out with its rich notes of heather and honey, which can be found throughout the current range.

This tireless pursuit of quality and the great passion for excellent, balanced blends still remain. These days, the company is a global leader and Dewar’s is one of the fastest growing premium whiskies in the world – and, thanks to the great skill of the master blenders, also one of the scotches with the most awards in the world. The proven basis of the comprehensive portfolio is White Label®, produced for the first time in 1899.

The World Class Distillery 2020 received gold for Dewar’s White Label, Dewar’s Blended Scotch Whisky 25 Years The Signature, Dewar’s Blended Scotch Whisky 15 Years, Dewar’s Blended Scotch Whisky 18 Years and Dewar’s Blended Scotch Whisky 12 Years.

Svedka - Hot parties with a touch of cool Sweden

Where there is a party, there is Svedka - whether it be on Broadway, in Hollywood or in Berlin. The stars and starlets love this Swedish vodka: fans include Sting, Paris Hilton, Kirsten Dunst, Jason Schwartzmann, Gwyneth Paltrow, Melanie Trump, Kate Moss and many more.

The secret behind the flavour of Svedka is rooted in centuries of Swedish tradition. High quality wheat forms the basis (1.5 kg per litre) which is then distilled five times. The process takes over 40 hours. The result is so smooth that it does not require filtering. The purest of spring waters are used in the master blending process. The result is a gentle freshness. Four flavoured vodkas are also offered in addition to the pure vodka: citron, clementine, raspberry and vanilla.

Svedka Vodka is the fastest growing Swedish brand of vodka worldwide. It was launched onto the market in 1998 and in 2007 was taken over by Constellation Brands together with its brand owner Spirits Marque One LLC, based in New York. In the USA, this cool Swedish vodka spread through the bars and nightclubs like wildfire, supported by a trendy advertising campaign entitled "Happy Hour in America" with slogans such as "Make Cocktails, not War", "Mix liberally, drink conservatively", "Life, Liberty, and the Pursuit of Happy Hour" and "Conserve Energy, drink sitting down". Futuristic cocktail recipes such as the "Peeping Android" and "2033" have also played a part. "2033" was chosen because Svedka has been "predicted" to be the most popular vodka in the world in that very year.

The products scored well at the World-Spirits Award: the "pure" vodka won a double gold and there was also gold for the "Clementine Flavored" and "Citron Flavored" as well as silver for the "Raspberry Flavored".