World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Weingut Schneeberger: Gin from Southern Styria

At the Schneeberger vineyard in Southern Styria, wine has been produced since 1870, and is now in the hands of the family’s fifth generation. The excellent farmhouse tavern shows off the hosts’ many skills, with diverse regional products and homemade products of the highest quality. These range from farmhouse bread to dry-cured juniper ham. And gin is just the thing to go with it.

As well as traditional ingredients such as juniper, ginger, oranges, pepper and coriander, Styria Dry Gin also contains some very special regional botanicals such as Leutschach hops and Sausal lavender – a total of 27 different herbs, spices and fruits. Some of the ingredients grow in the herb garden on the estate, others grow wild in the countryside. Following several days of maceration, some botanicals are extracted during distillation in copper pots in order to give the gin its typical character. Following distillation, it is stored for a few weeks in stoneware containers. Finally, the gin is diluted to drinking strength with very soft spring water. So as not to endanger the complexity and fine aromas, it does not receive cold treatment, merely a rough filtration before being filled into bottles. “We are a Batch Distillery, which means that each batch that is distilled is bottled separately, without being blended. In this way, there are subtle differences from batch to batch,” explains Johann Schneeberger Jr.

The new Hansi Gin is classical and traditional and is stripped back to the essentials. It is based on ten botanicals, has slightly more alcohol and is perfect for gin & tonic.

At the World Spirits Award, there was gold for Styria Dry Gin, silver for Hansi Dry Gin, and bronze for Williams Pear.